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  • FE 14mm F1.8 GM, , hi-res

    FE 14mm F1.8 GM

    Model: SEL14F18GM
    $1,599.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $600 Off Was $2199

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Order between 12:01am AEST 19/05/25 - 11:59pm AEST 30/06/25 to get $150 Cashback via online redemption. View terms & conditions
    Request Price Match
  • Full Frame E-Mount FE 16-35mm F2.8 G Master Zoom Lens, , hi-res Full Frame E-Mount FE 16-35mm F2.8 G Master Zoom Lens, , lifestyle-image

    Full Frame E-Mount FE 16-35mm F2.8 G Master Zoom Lens

    Model: SEL1635GM
    $3,399.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $3499

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • Sonnar T* Full Frame E-Mount FE 55mm F1.8 Zeiss Lens, , hi-res Sonnar T* Full Frame E-Mount FE 55mm F1.8 Zeiss Lens, , lifestyle-image

    Sonnar T* Full Frame E-Mount FE 55mm F1.8 Zeiss Lens

    Model: SEL55F18Z
    $799.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $899

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

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  • Alpha 6400 Premium Digital E-Mount Camera with APS-C Sensor (Black Body), , hi-res Alpha 6400 Premium Digital E-Mount Camera with APS-C Sensor (Black Body), , lifestyle-image

    Alpha 6400 Premium Digital E-Mount Camera with APS-C Sensor (Black Body)

    Model: ILCE6400B
    $1,049.00 AUD
    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $1149

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

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  • APS-C E-Mount 30mm F3.5 Macro Lens, , hi-res APS-C E-Mount 30mm F3.5 Macro Lens, , lifestyle-image

    APS-C E-Mount 30mm F3.5 Macro Lens

    Model: SEL30M35
    $399.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $499

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • ZV-E10 | Interchangeable Lens Vlog Camera (White), , hi-res

    ZV-E10 | Interchangeable Lens Vlog Camera (White)

    Model: ZVE10W
    $849.00 AUD
    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $949

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

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  • ZV-E10 | Interchangeable Lens Vlog Camera with 16-50mm Lens Kit (White), , hi-res

    ZV-E10 | Interchangeable Lens Vlog Camera with 16-50mm Lens Kit (White)

    Model: ZVE10LW
    $999.00 AUD
    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $1099

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • FE 24mm F2.8 G, , hi-res

    FE 24mm F2.8 G

    Model: SEL24F28G
    $699.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $200 Off Was $899

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Order between 12:01am AEST 19/05/25 - 11:59pm AEST 30/06/25 to get $50 Cashback via online redemption. View terms & conditions
    Request Price Match
  • E-Mount 18-135mm F3.5-5.6 OSS Zoom Lens, , hi-res E-Mount 18-135mm F3.5-5.6 OSS Zoom Lens, , lifestyle-image

    E-Mount 18-135mm F3.5-5.6 OSS Zoom Lens

    Model: SEL18135
    $599.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $300 Off Was $899

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • APS-C E-Mount 16-55mm F2.8 G Zoom Lens, , hi-res APS-C E-Mount 16-55mm F2.8 G Zoom Lens, , lifestyle-image

    APS-C E-Mount 16-55mm F2.8 G Zoom Lens

    Model: SEL1655G
    $1,499.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $00 Off Was $1999

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • Full Frame E-Mount FE 400mm F2.8 G Master OSS Lens, , hi-res Full Frame E-Mount FE 400mm F2.8 G Master OSS Lens, , lifestyle-image

    Full Frame E-Mount FE 400mm F2.8 G Master OSS Lens

    Model: SEL400F28GM
    $19,399.00 AUD

    $100 Off Was $19499

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • SEL90M28G Full Frame E-Mount FE 90mm F2.8 Macro G OSS Lens, , hi-res SEL90M28G Full Frame E-Mount FE 90mm F2.8 Macro G OSS Lens, , lifestyle-image

    SEL90M28G Full Frame E-Mount FE 90mm F2.8 Macro G OSS Lens

    Model: SEL90M28G
    $999.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $300 Off Was $1299

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Order between 12:01am AEST 19/05/25 - 11:59pm AEST 30/06/25 to get $100 Cashback via online redemption. View terms & conditions
    Request Price Match
  • FE 50mm F2.5 G, , hi-res

    FE 50mm F2.5 G

    Model: SEL50F25G
    $799.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $200 Off Was $999

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Order between 12:01am AEST 19/05/25 - 11:59pm AEST 30/06/25 to get $50 Cashback via online redemption. View terms & conditions
    Request Price Match
  • FE 40mm F2.5 G, , hi-res

    FE 40mm F2.5 G

    Model: SEL40F25G
    $799.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $200 Off Was $999

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Order between 12:01am AEST 19/05/25 - 11:59pm AEST 30/06/25 to get $50 Cashback via online redemption. View terms & conditions
    Request Price Match
  • Full Frame E-Mount 600mm F4 G Master OSS Lens, , hi-res Full Frame E-Mount 600mm F4 G Master OSS Lens, , lifestyle-image

    Full Frame E-Mount 600mm F4 G Master OSS Lens

    Model: SEL600F40GM
    $21,899.00 AUD

    $100 Off Was $21999

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • FE C 16-35mm T3.1, , hi-res

    FE C 16-35mm T3.1

    Model: SELC1635G
    $10,899.00 AUD
    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $10999

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • APS-C E-Mount 70-350mm F4.5-6.3 G OSS Zoom Lens, , hi-res APS-C E-Mount 70-350mm F4.5-6.3 G OSS Zoom Lens, , lifestyle-image

    APS-C E-Mount 70-350mm F4.5-6.3 G OSS Zoom Lens

    Model: SEL70350G
    $1,099.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $400 Off Was $1499

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • Full Frame E-Mount FE 12-24mm Ultra Wide-Angle Zoom G Lens, , hi-res Full Frame E-Mount FE 12-24mm Ultra Wide-Angle Zoom G Lens, , lifestyle-image

    Full Frame E-Mount FE 12-24mm Ultra Wide-Angle Zoom G Lens

    Model: SEL1224G
    $2,599.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $2699

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • Alpha 6400 E-mount APS-C Camera Kit with 16-50mm Lens (Black), , hi-res

    Alpha 6400 E-mount APS-C Camera Kit with 16-50mm Lens (Black)

    Model: ILCE6400KB
    $1,199.00 AUD
    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $1299

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • ZV-E10 II | APS-C Interchangeable-Lens Vlog Camera (White), , hi-res

    ZV-E10 II | APS-C Interchangeable-Lens Vlog Camera (White)

    Model: ZVE10M2W
    $1,449.00 AUD
    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $1549

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • ZV-E10 II | APS-C Interchangeable-Lens Vlog Camera (Black), , hi-res

    ZV-E10 II | APS-C Interchangeable-Lens Vlog Camera (Black)

    Model: ZVE10M2B
    $1,449.00 AUD
    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $1549

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • Full Frame E-Mount 50mm F1.8 Lens, , hi-res Full Frame E-Mount 50mm F1.8 Lens, , lifestyle-image

    Full Frame E-Mount 50mm F1.8 Lens

    Model: SEL50F18F
    $399.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $499

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Order between 12:01am AEST 19/05/25 - 11:59pm AEST 30/06/25 to get $50 Cashback via online redemption. View terms & conditions
    Request Price Match
  • ZV-E10 II | APS-C Interchangeable-Lens Vlog Camera with 16-50mm Lens Kit (White), , hi-res

    ZV-E10 II | APS-C Interchangeable-Lens Vlog Camera with 16-50mm Lens Kit (White)

    Model: ZVE10M2KW
    $1,599.00 AUD
    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $1699

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • E 11mm F1.8, , hi-res

    E 11mm F1.8

    Model: SEL11F18
    $699.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $799

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Order between 12:01am AEST 19/05/25 - 11:59pm AEST 30/06/25 to get $50 Cashback via online redemption. View terms & conditions
    Request Price Match

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^This does not constitute professional tax advice. Please always seek professional accounting advice to maximise your possible tax benefits legally.