BRAVIA XR OLED

What is an OLED TV?

An OLED TV uses Organic Light Emitting Diodes (OLED) to create its display. Unlike traditional LED or LCD TVs, which need a backlight, OLED TVs have pixels that emit their own light. This allows for near perfect black levels, infinite contrast, and enhanced colour accuracy. The technology involves organic compounds that light up when an electric current passes through them, creating each pixel's light independently. This results in vibrant colours and sharp details. Sony OLED TVs combine the latest in display technology with advanced image processing, delivering an immersive viewing experience with high dynamic range (HDR) and enhanced motion handling.

Key Features of OLED TVs

OLED TVs are gaining popularity due to their impressive display quality and unique features. Here are some key benefits:

Benefits of OLED TVs:
OLED technology allows for individual pixel control, resulting in near perfect blacks and outstanding contrast. This creates vibrant colours and exceptional picture quality. They typically feature wide viewing angles ensure everyone in the room enjoys a clear and vivid picture, regardless of their position.

Unique Selling Points of OLED TVs:
TVs offer fast response times, ensuring smooth motion handling and heavily reducing blur during fast-paced scenes or gameplay.

Why Choose an OLED TV?
With unrivalled picture quality, true blacks, and impressive colour accuracy, OLED TVs offer an immersive experience. Sony's OLED TVs combine cutting-edge technology, ensuring a premium entertainment experience.

Comparison between OLED and Other Display Technologies

Choosing a new TV can be overwhelming with the variety of display technologies available. Here’s how OLED compares to others like LED.

OLED TVs have individual organic pixels that emit their own light, resulting in vibrant colours and deep blacks. In contrast, LED TVs use a backlight, which can lead to less accurate colour and limited contrast. Though Mini LED TVs, such as BRAVIA 7 or BRAVIA 9, are closing this gap.

OLED TVs excel in picture quality, viewing angles, and response time. While technologies like LED and Mini LED have their benefits, OLED TVs are offer unique benefits for enhanced picture quality and immersive viewing experience. Explore Sony's range of OLED TVs to elevate your home entertainment.

Choosing the Right OLED TV for You

When buying an OLED TV, consider factors like size, picture quality, smart features, and value for money.
First, think about the TV size that suits your needs. OLED TVs come in various sizes, from compact (e.g. A90K) to large screens (e.g. BRAVIA 8). Consider the room dimensions and viewing distance to determine the ideal size. Picture quality is crucial. OLED technology offers exceptional contrast, vibrant colours, and deep blacks. 

Lastly, consider pricing and value for money. While OLED TVs are typically more expensive, their fantastic picture quality justifies the investment. Weigh the features, performance, and long-term benefits against your budget. Sony offers a wide range of OLED TVs with exceptional picture quality, smart features.