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Full Frame E-Mount FE400mm F2.8 G Master OSS Lens

Model: SEL400F28GM

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What can I request for a price match?
Your request may be eligible for price matching if it is:

An identical model

The product must be a matching brand, model number and colour to be eligible.

Available to purchase

We may match selected local retailers (including their online prices) once verified and item must in stock or pre-order online or in store.

Not shown on our exclusions list

Exclusions apply including, but not limited to, competitor’s service prices, special or hourly sales, bonus buy offers.
See our full list of exclusions

A local retailer

The retailer must have a local business number (ABN/ACN or NZBN) and be registered for Goods and Services Tax ("GST").

Request a Price Match online or in-store
After reviewing the above criteria, follow the simple steps below:
Online
In-Store
1 1

Find a Qualifying Product

While online, find a qualifying product from a local retailer's website that would like to request a price match from. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").

2 2

Fill out the form to request a Price Match

On selected pages, fill out the form and submit your request. Note, some models are excluded. Please be prepared to direct our support staff to the ad or website that is displaying the current lower price you would like to match.

Should your price match request be successful, we will contact you and update your shopping cart. Make sure to create/sign into your account and add the product to cart to make this quicker.

1 1

Find a Qualifying Product

Find a qualifying product that you want Sony to price match from a local retailer. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").

2 2

Price Match In Store

Take your catalogue, flyer, or printed email into one of our Sony Stores to request a price match.

Price Match Details & Exclusions
Special Considerations
  • *At Sony's discretion, we may match pricing with a local retailer (including their online prices).


Exclusions
  • Items out of stock, on backorder or end of line products;
  • Corporate (B2B) prices and quotes;
  • Overseas models & colour variations that are not available locally (eg: from parallel importers and grey market distributers);
  • Commercial quantities and pricing (eg: a reduced price not available to the public);
  • Prices where an item is part of a package or bundle;
  • Pricing errors that are lower as a result of an error by the retailer (e.g. technical issues, misquoted prices);
  • Cashback, credit card/payment method rebates and coupon offers (eg: cashback or reduced price requiring a coupon or electronic codewords);
  • Stock liquidations (i.e. clearance products or goods sold by a business placed into receivership);
  • Accounts eligible for exclusive pricing/offers including Sony Staff or Sony Partners that an account;
  • Affiliate promotions that are promoted on behalf of a retailer;
  • Clearance or warehouse outlets;
  • Flash sales lasting less than 12 hours and “doorbuster” sales ;
  • Marketplace sellers and dropshippers;
  • Interest Free and Finance offers where payment method is part of the condition of a price;
  • Offers and promotions where loyalty points may make up a component of the payment;
If you have any questions, contact us here or simply submit a price match a request.

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Delivery Information

Please note, we cannot deliver to PO Boxes, Parcel Lockers or international destinations and currently authority to leave (ATL) at doorsteps or un-signed is not available.

Delivery Australia

Australia

Regular deliveries to NSW, QLD and VIC metro areas should be received within 1-5 business days. For ACT, SA, WA, TAS, NT metro and other rural areas, orders should be received within 1-7 business days.

Delivery New Zealand

New Zealand

Regular deliveries to Metro areas should be received within 1-5 business days. For rural areas and Stewart Island, orders should be received within 1-7 business days but may dependant on local carriers.

Delivery Costs

Delivery Fees

Some orders may be charged a small delivery fee as part of the convenience of getting your order delivered to your doorstep. See checkout for final costs.

Delivery Sale Periods

Sale Periods

Delivery delays may be experienced during sale periods due to high demand.

  • For returns, see our returns information for more details.
  • Shipping is only available to customers within NSW, VIC, ACT, QLD, SA, WA, NT, TAS only for orders on store.sony.com.au and to North Island, South Island, Stewart Island addresses only for orders on store.sony.co.nz
  • For items over 20kg, Sony (or an authorised logistics provider) will contact to arrange a delivery time. Certain factors such as size, shipping address or volume of deliveries may delay shipments.
  • Pick up and collection of orders are not available.
  • Delivery is currently during standard business hours only.

Innovative G Master F2.8 super telephoto

Sony’s most advanced lens technologies have been unsparingly applied in this large-aperture super telephoto lens, achieving extraordinary speed, outstanding G Master resolution and bokeh, plus professional control and reliability. Moreover, the SEL400F28GM is the remarkably lightweight super telephoto lens, providing unparalleled handheld shooting freedom.

Image Gallery

Learn and be inspired while exploring our Image Gallery. Images are captured on Sony cameras and lenses.

Features

Extraordinary speed, outstanding G Master resolution and bokeh, plus professional control and reliability. All is packed in the world's lightest lens in its class.
Extraordinary speed, outstanding G Master resolution and bokeh, plus professional control and reliability. All is packed in the world's lightest lens in its class.
  • E-mount Full Frame format
  • G Master Large-aperture super telephoto lens
  • Extraordinary speed, outstanding G Master resolution and bokeh
BEST MIRRORLESS PROFESSIONAL LENS: Sony FE 400mm F2.8 GM OSS
This fast tele incorporates new XD (extreme dynamic) Linear Motors that deliver higher thrust than conventional motors in current and future camera bodies. Newly designed algorithms quietly drive the lens’s large focus group for capture of fast-moving sports and wildlife subjects. TIPA, 2019 Read Review

Key Features

APS-C/Full Frame Select

APS-C/Full Frame Select

When the function ring select switch is set to FUNCTION, the function ring can be rotated to switch between APS-C and full-frame angles of view.

Drop-in filter slot

Drop-in filter slot

The SEL400F28GM includes a filter slot that accepts 40.5mm ND and other filter types, as well as the optional VF-DCPL1 drop-in circular polarizer. The VF-DCPL1 circular polarizer can be rotated to achieve the desired polarization while installed in the lens.

Versatile high-durability tripod mount

Versatile high-durability tripod mount

The tripod collar ring employs bearings to ensure smooth rotation as well as high reliability. The tripod collar ring also features 90-degree click stops and a switch that engages or disengages the click stops as required. With the click stops engaged it is easy to shift quickly between horizontal and vertical camera orientations. The click stops can be disengaged when smooth, low-resistance operation is desired.

Focus range limiter

The focus range limit switch allows a limited focus range to be selected when the fastest possible focusing is required. Three settings are provided: FULL, 7m-2.7m, and 8-7m.

Specifications

Mount

    • Mount E-mount

Filter

    • Filter Diameter 40.5 (slot-in)

Lens Specifications

    • Mount E-mount
    • Maximum Magnification ratio 0.16

What's In The Box

    • In the Box Accessories Hood (model): ALC-SH155, Lens front cap: Supplied, Lens rear cap: ALC-R1EM, Hard case

Size and Weight

    • Width (cm) 42.00
    • Height (cm) 35.50
    • Weight (kg) 10.00
    • Carton Width (cm) 42.00
    • Carton Height (cm) 35.50
    • Carton Weight (kg) 10.00

Availability

    • Released 2018

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