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![Full Frame E-Mount FE 35mm F1.8 Lens, , hi-res]( "Full Frame E-Mount FE 35mm F1.8 Lens,")
![Full Frame E-Mount FE 35mm F1.8 Lens, , lifestyle-image]( "Full Frame E-Mount FE 35mm F1.8 Lens,")
$699.00 AUD15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.
Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply$250 Off Was $949
Ends 11:59PM AEST 30/06/2025 or While Stocks Last.
Order between 12:01am AEST 19/05/25 - 11:59pm AEST 30/06/25 to get $100 Cashback via online redemption. View terms & conditionsRequest Price Match -
![Full Frame E-Mount FE PZ 28-135mm F4 G OSS Lens, , hi-res]( "Full Frame E-Mount FE PZ 28-135mm F4 G OSS Lens,")
![Full Frame E-Mount FE PZ 28-135mm F4 G OSS Lens, , lifestyle-image]( "Full Frame E-Mount FE PZ 28-135mm F4 G OSS Lens,")
$2,499.00 AUD15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.
Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply$900 Off Was $3399
Ends 11:59PM AEST 30/06/2025 or While Stocks Last.
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![E 35mm F1.8 OSS, , hi-res]( "E 35mm F1.8 OSS,")
![E 35mm F1.8 OSS, , lifestyle-image]( "E 35mm F1.8 OSS,")
$499.00 AUD15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.
Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply$100 Off Was $599
Ends 11:59PM AEST 30/06/2025 or While Stocks Last.
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![E-Mount 1.4x Teleconverter Lens, , hi-res]( "E-Mount 1.4x Teleconverter Lens,")
![E-Mount 1.4x Teleconverter Lens, , lifestyle-image]( "E-Mount 1.4x Teleconverter Lens,")
$699.00 AUD15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.
Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply$100 Off Was $799
Ends 11:59PM AEST 30/06/2025 or While Stocks Last.
Order between 12:01am AEST 19/05/25 - 11:59pm AEST 30/06/25 to get $50 Cashback via online redemption. View terms & conditionsRequest Price Match -
![Full Frame E-Mount FE20mm F1.8 Wide Angle G Lens, , hi-res]( "Full Frame E-Mount FE20mm F1.8 Wide Angle G Lens,")
![Full Frame E-Mount FE20mm F1.8 Wide Angle G Lens, , lifestyle-image]( "Full Frame E-Mount FE20mm F1.8 Wide Angle G Lens,")
$1,599.00 AUD15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.
Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply$100 Off Was $1699
Ends 11:59PM AEST 30/06/2025 or While Stocks Last.
Order between 12:01am AEST 19/05/25 - 11:59pm AEST 30/06/25 to get $100 Cashback via online redemption. View terms & conditionsRequest Price Match -
![Full Frame E-Mount 28mm F2.0 Wide Lens, , hi-res]( "Full Frame E-Mount 28mm F2.0 Wide Lens,")
![Full Frame E-Mount 28mm F2.0 Wide Lens, , lifestyle-image]( "Full Frame E-Mount 28mm F2.0 Wide Lens,")
$599.00 AUD15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.
Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply$100 Off Was $699
Ends 11:59PM AEST 30/06/2025 or While Stocks Last.
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![E-Mount PZ 18-200mm F3.5-6.3 OSS Lens, , hi-res]( "E-Mount PZ 18-200mm F3.5-6.3 OSS Lens,")
![E-Mount PZ 18-200mm F3.5-6.3 OSS Lens, , lifestyle-image]( "E-Mount PZ 18-200mm F3.5-6.3 OSS Lens,")
$1,899.00 AUD15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.
Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply$100 Off Was $1999
Ends 11:59PM AEST 30/06/2025 or While Stocks Last.
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![APS-C E-Mount 55-210mm F4.5-6.3 OSS Telephoto Zoom Lens , , hi-res]( "APS-C E-Mount 55-210mm F4.5-6.3 OSS Telephoto Zoom Lens ,")
![APS-C E-Mount 55-210mm F4.5-6.3 OSS Telephoto Zoom Lens , , lifestyle-image]( "APS-C E-Mount 55-210mm F4.5-6.3 OSS Telephoto Zoom Lens ,")
$499.00 AUD15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.
Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply$100 Off Was $599
Ends 11:59PM AEST 30/06/2025 or While Stocks Last.
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![E-Mount Ultra Wide Converter, , hi-res]( "E-Mount Ultra Wide Converter,")
![E-Mount Ultra Wide Converter, , lifestyle-image]( "E-Mount Ultra Wide Converter,")
$299.00 AUD15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.
Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply$100 Off Was $399
Ends 11:59PM AEST 30/06/2025 or While Stocks Last.
Request Price Match -
![SEL70300G Full Frame E-Mount FE 70-300mm F4.5-5.6 G OSS Lens, , hi-res]( "SEL70300G Full Frame E-Mount FE 70-300mm F4.5-5.6 G OSS Lens,")
![SEL70300G Full Frame E-Mount FE 70-300mm F4.5-5.6 G OSS Lens, , lifestyle-image]( "SEL70300G Full Frame E-Mount FE 70-300mm F4.5-5.6 G OSS Lens,")
$1,999.00 AUD15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.
Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply$100 Off Was $2099
Ends 11:59PM AEST 30/06/2025 or While Stocks Last.
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![Full Frame E-Mount 100mm F2.8 STF G Master OSS Lens, , hi-res]( "Full Frame E-Mount 100mm F2.8 STF G Master OSS Lens,")
![Full Frame E-Mount 100mm F2.8 STF G Master OSS Lens, , lifestyle-image]( "Full Frame E-Mount 100mm F2.8 STF G Master OSS Lens,")
$2,299.00 AUD15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.
Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply$100 Off Was $2399
Ends 11:59PM AEST 30/06/2025 or While Stocks Last.
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![APS-C Sonnar T* E-Mount 24mm F1.8 Zeiss Lens, , hi-res]( "APS-C Sonnar T* E-Mount 24mm F1.8 Zeiss Lens,")
![APS-C Sonnar T* E-Mount 24mm F1.8 Zeiss Lens, , lifestyle-image]( "APS-C Sonnar T* E-Mount 24mm F1.8 Zeiss Lens,")
$1,599.00 AUD15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.
Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply$100 Off Was $1699
Ends 11:59PM AEST 30/06/2025 or While Stocks Last.
Request Price Match -
![E-Mount Fisheye Converter , , hi-res]( "E-Mount Fisheye Converter ,")
![E-Mount Fisheye Converter , , lifestyle-image]( "E-Mount Fisheye Converter ,")
$399.00 AUD15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.
Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply$100 Off Was $499
Ends 11:59PM AEST 30/06/2025 or While Stocks Last.
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![Full Frame E-Mount FE 28-70mm F3.5-5.6 OSS Lens, , hi-res]( "Full Frame E-Mount FE 28-70mm F3.5-5.6 OSS Lens,")
![Full Frame E-Mount FE 28-70mm F3.5-5.6 OSS Lens, , lifestyle-image]( "Full Frame E-Mount FE 28-70mm F3.5-5.6 OSS Lens,")
$599.00 AUD15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.
Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply$100 Off Was $699
Ends 11:59PM AEST 30/06/2025 or While Stocks Last.
Request Price Match -
![Full Frame E-Mount FE 24-240mm F3.5-6.3 OSS Lens, , hi-res]( "Full Frame E-Mount FE 24-240mm F3.5-6.3 OSS Lens,")
![Full Frame E-Mount FE 24-240mm F3.5-6.3 OSS Lens, , lifestyle-image]( "Full Frame E-Mount FE 24-240mm F3.5-6.3 OSS Lens,")
$1,399.00 AUD15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.
Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply$100 Off Was $1499
Ends 11:59PM AEST 30/06/2025 or While Stocks Last.
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![Full Frame E-Mount FE 85mm F1.4 G Master Lens, , hi-res]( "Full Frame E-Mount FE 85mm F1.4 G Master Lens,")
![Full Frame E-Mount FE 85mm F1.4 G Master Lens, , lifestyle-image]( "Full Frame E-Mount FE 85mm F1.4 G Master Lens,")
$2,399.00 AUD15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.
Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply$100 Off Was $2499
Ends 11:59PM AEST 30/06/2025 or While Stocks Last.
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![Sonnar T* Full Frame E-Mount FE 55mm F1.8 Zeiss Lens, , hi-res]( "Sonnar T* Full Frame E-Mount FE 55mm F1.8 Zeiss Lens,")
![Sonnar T* Full Frame E-Mount FE 55mm F1.8 Zeiss Lens, , lifestyle-image]( "Sonnar T* Full Frame E-Mount FE 55mm F1.8 Zeiss Lens,")
$799.00 AUD15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.
Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply$100 Off Was $899
Ends 11:59PM AEST 30/06/2025 or While Stocks Last.
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![SEL85F18 Full Frame E-Mount 85mm F1.8 Lens, , hi-res]( "SEL85F18 Full Frame E-Mount 85mm F1.8 Lens,")
![SEL85F18 Full Frame E-Mount 85mm F1.8 Lens, , lifestyle-image]( "SEL85F18 Full Frame E-Mount 85mm F1.8 Lens,")
$849.00 AUD15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.
Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply$100 Off Was $949
Ends 11:59PM AEST 30/06/2025 or While Stocks Last.
Order between 12:01am AEST 19/05/25 - 11:59pm AEST 30/06/25 to get $50 Cashback via online redemption. View terms & conditionsRequest Price Match -
![Full Frame E-Mount 135mm F1.8 G Master Lens, , hi-res]( "Full Frame E-Mount 135mm F1.8 G Master Lens,")
![Full Frame E-Mount 135mm F1.8 G Master Lens, , lifestyle-image]( "Full Frame E-Mount 135mm F1.8 G Master Lens,")
$2,599.00 AUD15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.
Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply$300 Off Was $2899
Ends 11:59PM AEST 30/06/2025 or While Stocks Last.
Order between 12:01am AEST 19/05/25 - 11:59pm AEST 30/06/25 to get $150 Cashback via online redemption. View terms & conditionsRequest Price Match -
![SEL90M28G Full Frame E-Mount FE 90mm F2.8 Macro G OSS Lens, , hi-res]( "SEL90M28G Full Frame E-Mount FE 90mm F2.8 Macro G OSS Lens,")
![SEL90M28G Full Frame E-Mount FE 90mm F2.8 Macro G OSS Lens, , lifestyle-image]( "SEL90M28G Full Frame E-Mount FE 90mm F2.8 Macro G OSS Lens,")
$999.00 AUD15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.
Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply$300 Off Was $1299
Ends 11:59PM AEST 30/06/2025 or While Stocks Last.
Order between 12:01am AEST 19/05/25 - 11:59pm AEST 30/06/25 to get $100 Cashback via online redemption. View terms & conditionsRequest Price Match -
![Full Frame E-Mount FE 16-35mm F2.8 G Master Zoom Lens, , hi-res]( "Full Frame E-Mount FE 16-35mm F2.8 G Master Zoom Lens,")
![Full Frame E-Mount FE 16-35mm F2.8 G Master Zoom Lens, , lifestyle-image]( "Full Frame E-Mount FE 16-35mm F2.8 G Master Zoom Lens,")
$3,399.00 AUD15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.
Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply$100 Off Was $3499
Ends 11:59PM AEST 30/06/2025 or While Stocks Last.
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![APS-C E-Mount 30mm F3.5 Macro Lens, , hi-res]( "APS-C E-Mount 30mm F3.5 Macro Lens,")
![APS-C E-Mount 30mm F3.5 Macro Lens, , lifestyle-image]( "APS-C E-Mount 30mm F3.5 Macro Lens,")
$399.00 AUD15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.
Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply$100 Off Was $499
Ends 11:59PM AEST 30/06/2025 or While Stocks Last.
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![Full Frame E-Mount FE 12-24mm Ultra Wide-Angle Zoom G Lens, , hi-res]( "Full Frame E-Mount FE 12-24mm Ultra Wide-Angle Zoom G Lens,")
![Full Frame E-Mount FE 12-24mm Ultra Wide-Angle Zoom G Lens, , lifestyle-image]( "Full Frame E-Mount FE 12-24mm Ultra Wide-Angle Zoom G Lens,")
$2,599.00 AUD15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.
Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply$100 Off Was $2699
Ends 11:59PM AEST 30/06/2025 or While Stocks Last.
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![Full Frame E-Mount FE 400mm F2.8 G Master OSS Lens, , hi-res]( "Full Frame E-Mount FE 400mm F2.8 G Master OSS Lens,")
![Full Frame E-Mount FE 400mm F2.8 G Master OSS Lens, , lifestyle-image]( "Full Frame E-Mount FE 400mm F2.8 G Master OSS Lens,")
$19,399.00 AUD$100 Off Was $19499
Ends 11:59PM AEST 30/06/2025 or While Stocks Last.
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