Add to wishlist

Log in to add to your wishlist.
NEW RELEASE
Placeholder carousel.

FE 50mm F2.5 G

Model: SEL50F25G

Details

Product Actions

Delivery
Available to Order
Order before 8:00 am for next business day despatch*
Request a price match*

Shipping & Delivery: Timeframes shown are subject to change. Delivery cut-off times are based off AEST, and approximate business days.

Request a Price Match
Request a price match, and if successful we'll respond soon.* Make sure to create a Sony account and leave a phone number.
Request A Price Match Set A Price Alert

Terms & Conditions / Information*

Request a price match

$
+61
Yes, I consent to receiving promotional and other marketing messages from Sony and understand the Sony Privacy Collection Notice and privacy policy.

I understand that I can opt out of these communications at any time.

We do not share your personal info. See our Privacy Policy for more information. To subscribe to communication click here or log into your account.
What can I request for a price match?
Your request may be eligible for price matching if it is:

An identical model

The product must be a matching brand, model number and colour to be eligible.

Available to purchase

We may match selected local retailers (including their online prices) once verified and item must in stock or pre-order online or in store.

Not shown on our exclusions list

Exclusions apply including, but not limited to, competitor’s service prices, special or hourly sales, bonus buy offers.
See our full list of exclusions

A local retailer

The retailer must have a local business number (ABN/ACN or NZBN) and be registered for Goods and Services Tax ("GST").

Request a Price Match online or in-store
After reviewing the above criteria, follow the simple steps below:
Online
In-Store
1 1

Find a Qualifying Product

While online, find a qualifying product from a local retailer's website that would like to request a price match from. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").

2 2

Fill out the form to request a Price Match

On selected pages, fill out the form and submit your request. Note, some models are excluded. Please be prepared to direct our support staff to the ad or website that is displaying the current lower price you would like to match.

Should your price match request be successful, we will contact you and update your shopping cart. Make sure to create/sign into your account and add the product to cart to make this quicker.

1 1

Find a Qualifying Product

Find a qualifying product that you want Sony to price match from a local retailer. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").

2 2

Price Match In Store

Take your catalogue, flyer, or printed email into one of our Sony Stores to request a price match.

Price Match Details & Exclusions
Special Considerations
  • *At Sony's discretion, we may match pricing with a local retailer (including their online prices).


Exclusions
  • Items out of stock, on backorder or end of line products;
  • Corporate (B2B) prices and quotes;
  • Overseas models & colour variations that are not available locally (eg: from parallel importers and grey market distributers);
  • Commercial quantities and pricing (eg: a reduced price not available to the public);
  • Prices where an item is part of a package or bundle;
  • Pricing errors that are lower as a result of an error by the retailer (e.g. technical issues, misquoted prices);
  • Cashback, credit card/payment method rebates and coupon offers (eg: cashback or reduced price requiring a coupon or electronic codewords);
  • Stock liquidations (i.e. clearance products or goods sold by a business placed into receivership);
  • Accounts eligible for exclusive pricing/offers including Sony Staff or Sony Partners that an account;
  • Affiliate promotions that are promoted on behalf of a retailer;
  • Clearance or warehouse outlets;
  • Flash sales lasting less than 12 hours and “doorbuster” sales ;
  • Marketplace sellers and dropshippers;
  • Interest Free and Finance offers where payment method is part of the condition of a price;
  • Offers and promotions where loyalty points may make up a component of the payment;
If you have any questions, contact us here or simply submit a price match a request.
$849.15 AUD

Delivery Information

Please note, we cannot deliver to PO Boxes, Parcel Lockers or international destinations and currently authority to leave (ATL) at doorsteps or un-signed is not available.

Delivery Australia

Australia

Regular deliveries to NSW, QLD and VIC metro areas should be received within 1-5 business days. For ACT, SA, WA, TAS, NT metro and other rural areas, orders should be received within 1-7 business days.

Delivery New Zealand

New Zealand

Regular deliveries to Metro areas should be received within 1-5 business days. For rural areas and Stewart Island, orders should be received within 1-7 business days but may dependant on local carriers.

Delivery Costs

Delivery Fees

Some orders may be charged a small delivery fee as part of the convenience of getting your order delivered to your doorstep. See checkout for final costs.

Delivery Sale Periods

Sale Periods

Delivery delays may be experienced during sale periods due to high demand.

  • For returns, see our returns information for more details.
  • Shipping is only available to customers within NSW, VIC, ACT, QLD, SA, WA, NT, TAS only for orders on store.sony.com.au and to North Island, South Island, Stewart Island addresses only for orders on store.sony.co.nz
  • For items over 20kg, Sony (or an authorised logistics provider) will contact to arrange a delivery time. Certain factors such as size, shipping address or volume of deliveries may delay shipments.
  • Pick up and collection of orders are not available.
  • Delivery is currently during standard business hours only.

Features

Free shipping* on orders over $200
Request Price Match
This standard prime lens packs the high image quality and beautiful bokeh of the G Lens into a compact design with superb build quality and intuitive operability. It's the ideal lens for shooting casual portraits. The fast, precise and quiet AF is ideal for shooting both stills and movies, ensuring capture of those vital moments.
This standard prime lens packs the high image quality and beautiful bokeh of the G Lens into a compact design with superb build quality and intuitive operability. It's the ideal lens for shooting casual portraits. The fast, precise and quiet AF is ideal for shooting both stills and movies, ensuring capture of those vital moments.
  • E-mount Full Frame format
  • G lens standard prime
  • High image quality and superbly-built lens with intuitive operability

Key Features

Compact, superbly-built standard prime lens

Compact, superbly-built standard prime lens

This standard prime lens packs the high image quality and beautiful bokeh of the G Lens into a compact design with superb build quality and intuitive operability. It's the ideal lens for shooting casual portraits. The fast, precise and quiet AF is ideal for shooting both stills and movies, ensuring capture of those vital moments.

A matching set of portable primes

A matching set of portable primes

This is one of our G Lens primes (sold separately), offering different focal lengths but the same external look, 49mm filter diameter, compact design, and layout. They're compact enough to carry all three so you're ready for great shots across a range of scenes and subjects, and the similar weight even makes gimbal rebalancing easy.

Intuitive, metal design and clear optics

Intuitive, metal design and clear optics

The metal (aluminium) finish of the lens body and hood, plus the engraved focal length and aperture markings emphasise a superb build quality. The ultra-compact lightweight design, the high image quality of the G Lens, the aperture ring and Linear Response MF deliver intuitive operability that makes shooting a pleasure.

Beautiful natural bokeh

Beautiful natural bokeh

A 7-blade circular aperture is provided, with precise control of the spherical aberration that affects bokeh delivering the beautiful natural bokeh of the G Lens.

Double linear motors for fast, precise and quiet AF

Double linear motors for fast, precise and quiet AF

Two linear motors deliver fast, precise AF with superb tracking performance that maximises camera body performance to capture decisive moments in street snaps, expression changes in portraits and the like. The fast, precise and quiet AF with superb tracking performance is ideal for shooting movies as well as stills.

Excellent close-up performance

Excellent close-up performance

A minimum focus distance of 35 cm (1.15 ft) (AF) / 31 cm (1.02 ft) (MF) and maximum magnification of 0.18x (AF) / 0.21x (MF) make the lens useful in many situations like table photography or shooting close-ups of flowers or small objects you find around town with a blurred background that makes the subject stand out.

Cap and filter can also fit on the hood

Cap and filter can also fit on the hood

The diameter of the threaded hood is equal to the filter diameter of the lens (49mm), allowing the same cap and filter to be attached to both the hood and the lens barrel for added convenience.

Metal finish and dust/moisture resistance

Metal finish and dust/moisture resistance

The metal (aluminium) exterior finish of the lens body and hood contributes to reliability through increased strength and durability. The design is also dust and moisture resistant, providing reliability in harsh outdoor shooting environments.

Customisable focus hold button

Customisable focus hold button

The focus hold button is customisable from the camera menu, and can be assigned a function that the user prefers. For example if the Eye AF function that automatically tracks human eyes is assigned, the fingers of the right hand that hold the camera can remain fixed while the left thumb operates Eye AF, for more stable holding.

Natural, linear manual focus response

Natural, linear manual focus response

Linear Response MF provides a direct response to subtle focus ring adjustments when focusing manually. Ring rotation translates linearly to a corresponding change in focus like a mechanical control, directly reflecting the intent of the photographer and allowing delicate focus adjustments.

Switchable aperture-ring click stops

Switchable aperture-ring click stops

The aperture ring provides the immediacy of operation that professionals seek for still and movie shooting. Click stops can be switched ON for tactile feedback when shooting stills, or OFF to suppress the clicks when shooting movies, for smooth and natural aperture adjustments in combination with the quiet linear motors. This is ideal for situations requiring silence like stage movie shooting.

Easy manual/auto focus switching

Easy manual/auto focus switching

The "focus mode switch" supports comfortable shooting by enabling instant switching between AF and MF depending on shooting conditions.

Accepts a variety of filters

Accepts a variety of filters

The diameter of the threaded hood is equal to the filter diameter of the lens (49mm), allowing the same cap and filter to be attached to both the hood and the lens barrel. Thanks to its internal focus, the front lens element does not rotate, allowing attachment of circular polarising filters for landscapes, ND filters for movies, etc., giving the user extra creative control.

75 mm equivalent on APS-C bodies

75 mm equivalent on APS-C bodies

This lens also balances well on APS-C bodies, providing a wide-angle focal length of 75 mm (35mm full-frame format equivalent), useful for shooting a wide range of scenes including portraits around town.

Internal focus for comfortable movie shooting

The internal focus design maintains the overall length of the lens constant when focusing, allowing easy movie shooting with a gimbal or grip attached.

Specifications

Mount

    • Mount Sony E-mount

Format / Type

    • Format 35mm full frame

Focal Length

    • Focal-Length 50
    • Focal Length (35mm) (APS-C) 75

Stabilisation

    • Image stabilization (SteadyShot) - (body-integrated)

Filter

    • Filter Diameter 49

Lens Specifications

    • Teleconverter compatibility (x2.0) -
    • Teleconverter compatibility (x1.4) -
    • Mount Sony E-mount
    • Minimum Focus Distance 0.35 m (AF), 0.31 m (MF) (1.15 ft (AF), 1.02 ft (MF))
    • Minimum Aperture (F) 22
    • Maximum Magnification ratio x 0.18 (AF), x 0.21 (MF)
    • Maximum aperture (F) 2.5
    • Lens Groups / Elements 9-9
    • Hood Type Cap type
    • Format 35mm full frame
    • Focal-Length 50
    • Focal Length (35mm) (APS-C) 75
    • Circular Aperture Yes
    • Aperture Blades 7
    • Angle of View (APS-C) 32
    • Angle of View (35mm) 47

Size and Weight

    • Width (cm) 9.00
    • Height (cm) 10.00
    • Weight (kg) 0.33
    • Carton Width (cm) 32.00
    • Carton Height (cm) 18.00
    • Carton Weight (kg) 2.51

Reviews

Please note: Some product variations, services and/or features mentioned within Product Reviews may not be available in all countries.

Support

Warranty

When you purchase a Sony product, you have the peace of mind in knowing that your product is covered by Sony's Standard Warranty provided by Sony Australia Limited (for Australian purchases) and Sony New Zealand Limited (for New Zealand purchases)

Price Alert
Let us tell you when the price drops.
Price Alert Set!
We will contact you as soon the price drops.
Price Alert product-image
Send me SMS updates at
Example: +61412345678 or +61212345678
When the price drops below
SEL50F25G

Yes, I consent to receiving promotional and other marketing messages from Sony & understand that I can opt out of these communications at any time and have read and understood the Sony Privacy Collection Notice and privacy policy.