New Release

Truly wireless. Truly comfortable.

WF-1000XM3

No noise, no wires, no distraction.

Just exceptional sound, industry-leading noise cancellation and pure listening freedom.

Order WF1000XM3 now
New Release

Made for the moment

α6100 & α6600

Introducing two new APS-C cameras.

Capture the world around you with α6100 - Perfect for vlogging & everyday photography.

Power in your hands with α6600 - Premium all-rounder for video and stills.

Pre-order α6100 now
Pre-order α6600 now
New Release

MASTER Series A9G

Mastering shadows and highlights.

Embrace Reality.

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New Release

Another Milestone

α7R IV

Virtuoso expression.

α7R IV reveals ever more overwhelming photographic vision,
with expressive prowess once expected only in medium-format cameras,
and overpowering high speed in a compact body.

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Latest Offers
  • WH-1000XM3 Wireless Noise Cancelling Headphones, , hi-res View Details
    WH-1000XM3 Wireless Noise Cancelling Headphones
    Model: WH1000XM3B
    $549.95 AUD $395.00 AUD
  • WH-1000XM3 Wireless Noise Cancelling Headphones, , hi-res View Details
    WH-1000XM3 Wireless Noise Cancelling Headphones
    Model: WH1000XM3S
    $549.95 AUD $395.00 AUD
  • 75" X95G LED 4K Ultra HD High Dynamic Range Smart Android TV, , hi-res View Details
    75" X95G LED 4K Ultra HD High Dynamic Range Smart Android TV
    Model: KD75X9500G
    $5,799.00 AUD $4,295.00 AUD
  • 55" X95G LED 4K Ultra HD High Dynamic Range Smart Android TV, , hi-res View Details
    55" X95G LED 4K Ultra HD High Dynamic Range Smart Android TV
    Model: KD55X9500G
    $2,699.00 AUD $1,995.00 AUD
  • 65" X95G LED 4K Ultra HD High Dynamic Range Smart Android TV, , hi-res View Details
    65" X95G LED 4K Ultra HD High Dynamic Range Smart Android TV
    Model: KD65X9500G
    $3,499.00 AUD $2,495.00 AUD
  • 85" X95G LED 4K Ultra HD High Dynamic Range Smart Android TV, , hi-res View Details
    85" X95G LED 4K Ultra HD High Dynamic Range Smart Android TV
    Model: KD85X9500G
    $9,599.00 AUD $7,995.00 AUD
  • Alpha 7 III Digital E-Mount Camera with 35mm Full Frame Image Sensor (Body only), , hi-res View Details
    Alpha 7 III Digital E-Mount Camera with 35mm Full Frame Image Sensor (Body only)
    Model: ILCE7M3B
    $3,099.00 AUD
  • XB01 EXTRA BASS Portable BLUETOOTH Speaker (Black), , hi-res View Details
    XB01 EXTRA BASS Portable BLUETOOTH Speaker (Black)
    Model: SRSXB01B
    $49.00 AUD $29.00 AUD
  • CH700N Wireless Noise Cancelling Headphones (Black), , hi-res View Details
    CH700N Wireless Noise Cancelling Headphones (Black)
    Model: WHCH700NB
    $299.95 AUD $188.00 AUD
  • Premium 4K Ultra HD Blu-ray Player, , hi-res View Details
    Premium 4K Ultra HD Blu-ray Player
    Model: UBPX700
    $349.00 AUD $325.00 AUD
  • XB01 EXTRA BASS Portable BLUETOOTH Speaker (Blue), , hi-res View Details
    XB01 EXTRA BASS Portable BLUETOOTH Speaker (Blue)
    Model: SRSXB01L
    $49.00 AUD $29.00 AUD
  • HT-X9000F 2.1ch Dolby Atmos / DTS:X Sound bar with Bluetooth, , hi-res View Details
    HT-X9000F 2.1ch Dolby Atmos / DTS:X Sound bar with Bluetooth
    Model: HTX9000F
    $799.00 AUD $649.00 AUD
  • XB01 EXTRA BASS Portable BLUETOOTH Speaker (White), , hi-res View Details
    XB01 EXTRA BASS Portable BLUETOOTH Speaker (White)
    Model: SRSXB01W
    $49.00 AUD $29.00 AUD
  • RF995RK Wireless Headphones, , hi-res View Details
    RF995RK Wireless Headphones
    Model: MDRRF995RK
    $219.95 AUD $149.00 AUD
  • XB01 EXTRA BASS Portable BLUETOOTH Speaker (Red), , hi-res View Details
    XB01 EXTRA BASS Portable BLUETOOTH Speaker (Red)
    Model: SRSXB01R
    $49.00 AUD $29.00 AUD
  • 65" X80G LED 4K Ultra HD High Dynamic Range Smart Android TV, , hi-res View Details
    65" X80G LED 4K Ultra HD High Dynamic Range Smart Android TV
    Model: KD65X8000G
    $2,399.00 AUD $1,695.00 AUD
  • Alpha 7R III Digital E-Mount Camera with 35mm Full Frame Image Sensor, , hi-res View Details
    Alpha 7R III Digital E-Mount Camera with 35mm Full Frame Image Sensor
    Model: ILCE7RM3B
    $4,499.00 AUD
  • Full Frame E-Mount 24-105mm F4 G Lens with Optical Stabilisation, , hi-res View Details
    Full Frame E-Mount 24-105mm F4 G Lens with Optical Stabilisation
    Model: SEL24105G
    $2,099.00 AUD
  • XB01 EXTRA BASS Portable BLUETOOTH Speaker (Green), , hi-res View Details
    XB01 EXTRA BASS Portable BLUETOOTH Speaker (Green)
    Model: SRSXB01G
    $49.00 AUD $29.00 AUD
  • 55" X80G LED 4K Ultra HD High Dynamic Range Smart Android TV, , hi-res View Details
    55" X80G LED 4K Ultra HD High Dynamic Range Smart Android TV
    Model: KD55X8000G
    $1,699.00 AUD $1,095.00 AUD

What's new?

Our exiting and inspiring latest products

Montaigne’s New Album ‘Complex’

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Power up your play

PlayStation Plus

40th Birthday

The Walkman

Sony Alpha Awards 2019

26 September 2019

#VlogWithSony

Create with Confidence - view our vlogging range

Rocketman 4K Ultra HD™ & Blu-ray™

OUT NOW

Latest Releases
  • 77" A9G MASTER Series OLED 4K Ultra HD High Dynamic Range Android TV , , hi-res View Details
    77" A9G MASTER Series OLED 4K Ultra HD High Dynamic Range Android TV
    Model: KD77A9G
    $14,399.00 AUD $10,995.00 AUD
  • Alpha 6100 Digital E-Mount Camera with 24.2MP APS-C Sensor, , hi-res View Details
    Alpha 6100 Digital E-Mount Camera with 24.2MP APS-C Sensor
    Model: ILCE6100B
    $1,349.00 AUD
  • 55" A9G MASTER Series OLED 4K Ultra HD High Dynamic Range Android TV, , hi-res View Details
    55" A9G MASTER Series OLED 4K Ultra HD High Dynamic Range Android TV
    Model: KD55A9G
    $5,199.00 AUD
  • 85" Z9G MASTER Series LED 8K High Dynamic Range Android TV, , hi-res View Details
    85" Z9G MASTER Series LED 8K High Dynamic Range Android TV
    Model: KD85Z9G
    $26,399.00 AUD $21,995.00 AUD
  • Alpha 6600 Premium Digital E-Mount Camera with 24.2MP APS-C Sensor , , hi-res View Details
    Alpha 6600 Premium Digital E-Mount Camera with 24.2MP APS-C Sensor
    Model: ILCE6600B
    $2,399.00 AUD
  • WF-1000XM3 Wireless Noise Cancelling Headphones (Platinum Silver), , hi-res View Details
    WF-1000XM3 Wireless Noise Cancelling Headphones (Platinum Silver)
    Model: WF1000XM3S
    $399.95 AUD $399.00 AUD
  • Alpha 7R IV 35mm Full Frame E-Mount Digital Camera with 61.0 MP, , hi-res View Details
    Alpha 7R IV 35mm Full Frame E-Mount Digital Camera with 61.0 MP
    Model: ILCE7RM4B
    $5,699.00 AUD
  • WF-1000XM3 Wireless Noise Cancelling Headphones (Black), , hi-res View Details
    WF-1000XM3 Wireless Noise Cancelling Headphones (Black)
    Model: WF1000XM3B
    $399.95 AUD $399.00 AUD
  • 65" A9G MASTER Series OLED 4K Ultra HD High Dynamic Range Android TV, , hi-res View Details
    65" A9G MASTER Series OLED 4K Ultra HD High Dynamic Range Android TV
    Model: KD65A9G
    $7,199.00 AUD $5,495.00 AUD
  • RX100 VII Ultra Fast Broad Zoom Camera with Real-time Tracking and Eye AF, , hi-res View Details
    RX100 VII Ultra Fast Broad Zoom Camera with Real-time Tracking and Eye AF
    Model: DSCRX100M7
    $1,999.00 AUD
  • WH-XB900N EXTRA BASS Wireless Noise Cancelling Headphones (Blue), , hi-res View Details
    WH-XB900N EXTRA BASS Wireless Noise Cancelling Headphones (Blue)
    Model: WHXB900NL
    $399.95 AUD
  • Alpha 6600 Premium E-mount APS-C Camera with 18-135mm Zoom Lens , , hi-res View Details
    Alpha 6600 Premium E-mount APS-C Camera with 18-135mm Zoom Lens
    Model: ILCE6600MB
    $2,999.00 AUD
  • APS-C E-Mount 70-350mm F4.5-6.3 G OSS Zoom Lens, , hi-res View Details
    APS-C E-Mount 70-350mm F4.5-6.3 G OSS Zoom Lens
    Model: SEL70350G
    $1,599.00 AUD
  • Alpha 6100 Digital E-Mount Camera (Black) with 16-50mm Lens , , hi-res View Details
    Alpha 6100 Digital E-Mount Camera (Black) with 16-50mm Lens
    Model: ILCE6100LB
    $1,549.00 AUD
  • WI-C200 Wireless In-ear Headphones (Black), , hi-res View Details
    WI-C200 Wireless In-ear Headphones (Black)
    Model: WIC200B
    $59.95 AUD $59.00 AUD
  • Full Frame E-Mount FE 35mm F1.8 Wide-angle Prime Lens, , hi-res View Details
    Full Frame E-Mount FE 35mm F1.8 Wide-angle Prime Lens
    Model: SEL35F18F
    $1,149.00 AUD
  • WI-C310 Wireless In-ear Headphones (Black), , hi-res View Details
    WI-C310 Wireless In-ear Headphones (Black)
    Model: WIC310B
    $79.95 AUD $79.00 AUD
  • WI-C200 Wireless In-ear Headphones (White), , hi-res View Details
    WI-C200 Wireless In-ear Headphones (White)
    Model: WIC200W
    $59.95 AUD $59.00 AUD
  • WI-C310 Wireless In-ear Headphones (Blue), , hi-res View Details
    WI-C310 Wireless In-ear Headphones (Blue)
    Model: WIC310L
    $79.95 AUD
  • WI-C310 Wireless In-ear Headphones (White), , hi-res View Details
    WI-C310 Wireless In-ear Headphones (White)
    Model: WIC310W
    $79.95 AUD

Master Series | Z9G

Explore the creator's vision in 8K

Signature Series | IERZ1R

In-ear Headphones

Charge on the Go

WF-1000XM3 Truly Wireless Noise-Canceling Headphones

ATMOS Sound

HT-X8500 - Cinematic atmosphere, powerful built-in bass

Tiny But Tough

RX0 II - Premium Image Quality from an Ultra-compact Body

NEW RELEASE

RX100 VII - Pro features in a to go package

Hear every note with EXTRA BASS™

WH-XB900N Wireless Noise Cancelling Headphones

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LEARN ABOUT THE NEW Alpha 6600& Alpha 6100

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WF-1000XM3 Black & Silver

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