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SEL90M28G Full Frame E-Mount FE 90mm F2.8 Macro G OSS Lens

  • E-mount Full Frame format
  • Sony G mid-telephoto macro lens
  • High resolution plus gorgeous bokeh
Model: SEL90M28G

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Price match requests are available for some Sony products sold at our online Sony stores (store.sony.com.au (Australia) and store.sony.co.nz (NZ)) or our Sony stores in Australia and New Zealand. If the online Sony Store product page or Sony Store staff at our stores indicate that a Sony product is available for a price match request, you may be eligible for price matching if it is:

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After reviewing the above criteria, follow the simple steps below:
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Find a qualifying product from a qualifying retailer that you want to ask Sony to price match. The price must be current on the day of request and available to purchase at that price.

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Fill out the form that can be found on selected product pages - unless excluded from our Price Match. If you require assistance, reach out to our Live chat. Please be prepared to direct our support staff to the ad or website that is displaying the current lower price you would like to match.

Should your price match request be successful, we will contact you and update your shopping cart. Make sure to create/sign in to your account and add the product to cart to make this quicker. If your price match request is successful it will be valid for the time specified by our support staff – this time will vary according to product and time of request. If you do not proceed with the sale within this time, the price match price for the product will no longer apply and the price in your cart will revert to the current price for the product at store.sony.com.au (Australia) or store.sony.co.nz (New Zealand) at the time the price match expires.

1 1

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Find a qualifying product from a qualifying retailer that you want to ask Sony to price match. The price must be current on the day of request and available to purchase at that price.

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Take your catalogue, flyer, printed email into one of our Sony Stores to request a price match. If your price match request is successful the Sony Store staff member will tell you how long the price match is valid for. This will vary according to product and time of request. If you do not choose to proceed with the sale within the time specified by the Sony Staff member, your price match will expire.

Price Match Terms

    Customers may request a price match from Sony against the price being offered by another retailer for the same product, subject to these terms (“Terms”). In these Terms “Sony” means Sony Australia Limited (Australian purchases) or Sony New Zealand Limited (NZ purchases).

    1. Price match request is available for new Sony products sold by Sony that appear with the:
    a) “Request a Price Match” button on their product page (online purchases at store.sony.com.au (Australian purchases) or store.sony.co.nz (NZ purchases); or
    b) where indicated by Sony Staff (in store purchases at Sony stores in Australia and NZ).

    Products made available for price match are at Sony’s discretion and may change frequently.

    2. Sony may in its discretion choose to offer a price match for a current Sony product sold by Sony against a competing qualifying product (as defined below) when requested by a customer. Requests may be eligible for a price match if the below criteria are met. Sony will consider each case and communicate its result. This is not a price match guarantee. See this page for details on how to request a price match online or instore. Criteria:
    a) the product you are asking Sony to price match must be identical to the one being sold by Sony, including matching brand, model number and colour (“Qualifying Product”);
    b) the Qualifying Product must be in stock and available for sale (or available for pre-order online or in store) at a qualifying retailer (“Qualifying Retailer”). A Qualifying Retailer means:
    i) local retailers in Australia and NZ (including their online sales); and
    ii) marketplace sellers in Australia and NZ that source genuine Sony products; and
    c) the Qualifying Product must not involve one or more Exclusions, see below at end of these Terms for Exclusions. Exclusions may be updated from time to time.

    3. Other terms applicable to price match requests:
    a) Sony requires reasonable evidence to verify the price that the price match is being sought for. This may include a link to the advertisement, or a photo of the advertisement. The price must be current on the day of request and available to purchase (in stock) at that price;
    b) Price match may apply to multiple quantities of the same product at time of request to the limit set by Sony if the price match is offered (for example, if customer would like to purchase multiple quantities of the same product at the price match amount, Sony will indicate how many can be purchased at the price match price); and
    c) Australian purchases: We match store.sony.com.au on in store prices and in-store prices on store.sony.com.au. New Zealand purchases: We match store.sony.co.nz on in store prices and in-store prices on store.sony.co.nz.
    d) Price Match may not be valid in conjunction with any other offer or coupon. Check with Sony customer support (online purchases) or Sony stores in Australia or NZ at the time of making your price match request.

    4. If Sony approves the customer’s price match request the below terms apply. If Sony does not approve the customer’s price match request the customer will be informed of this. Terms that apply where price match is approved:
    a) Online purchases from store.sony.com.au (Australia) or store.sony.co.nz (New Zealand purchases):
    i) if price match is approved it will remain valid in the customer’s cart for the timeframe indicated by the Sony customer service team.
    ii) If customer chooses not to proceed with the sale within this time period, the price match price for the product will no longer apply and the price in the customer’s cart will revert to the current price for the product at store.sony.com.au (Australia) or store.sony.co.nz (New Zealand) at the time the price match expires.
    iii) If a customer removes a product subject to an approved price match from their cart, the product cannot later be added to the customer’s cart at the earlier price match price.
    b) In store purchases: if Sony approves the customer’s price match request, it will remain valid for the time period indicated by the Sony Store staff member. If the customer does not complete sale within this time period, the price match price will no longer apply.

    5. These Terms are governed by the laws of Australia (Australian purchases from Sony) and New Zealand (New Zealand purchases from Sony).

    Exclusions
    Current as at 1 November 2023
    1. Commercial quantities and pricing (price reduced due to volume or association).
    2. Stock Liquidations (goods sold by a business placed into receivership – closing down clearances).
    3. Prices where items are part of a package or bundle (Example: TV and Soundbar package, Sony will not match just the Soundbar at the reduced package price).
    4. Corporate offers where a valid account is necessary for eligibility or corporate (B2B) pricing or quotes.
    5. Price / advertising errors (technical issues, misquotes, or listings which are suspected to be incorrect).
    6. Parallel Import or Grey Market distributors.
    7. Interest free and finance offers where payment method is part of the price reduction.
    8. Offers and promotions where points make up payment.
    9. Seconds, refurbished or ex demo stock.
    10. Prices which Sony suspects are incorrect or are significantly below market / cost pricing.

    The above exclusions may not cover all situations. Other exclusions may apply and will be notified to you at the time of your request if applicable.

Recently purchased a Sony product and now seen it cheaper elsewhere? Get in touch with us at our customer support page to see if Sony, in their discretion, can offer you a partial refund. In addition, if Sony agrees to offer you a partial refund, then if we lower our in-store or online pricing during the return and exchange period, we will further match this lower price.
If you have any questions, please do not hesitate to reach out to our Live chat or give us a call. You can also speak to an assistant in-store for in-store price match requests.

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Delivery Information

Please note, we cannot deliver to PO Boxes, Parcel Lockers or international destinations and currently authority to leave (ATL) at doorsteps or un-signed is not available.

Delivery Australia

Australia

Regular deliveries to NSW, QLD and VIC metro areas should be received within 1-5 business days. For ACT, SA, WA, TAS, NT metro and other rural areas, orders should be received within 1-7 business days.

Delivery New Zealand

New Zealand

Regular deliveries to Metro areas should be received within 1-5 business days. For rural areas and Stewart Island, orders should be received within 1-7 business days but may dependant on local carriers.

Delivery Costs

Delivery Fees

Some orders may be charged a small delivery fee as part of the convenience of getting your order delivered to your doorstep. See checkout for final costs.

Delivery Sale Periods

Sale Periods

Delivery delays may be experienced during sale periods due to high demand.

  • For items over 20kg, Sony (or an authorised logistics provider) will contact to arrange a delivery time. Certain factors such as size, shipping address or volume of deliveries may delay shipments.
  • For returns, see our returns information for more details.
  • Shipping is only available to customers within NSW, VIC, ACT, QLD, SA, WA, NT, TAS only for orders on store.sony.com.au and to North Island, South Island, Stewart Island addresses only for orders on store.sony.co.nz
  • TVs cannot be shipped to regional or remote addresses. An error message may appear during checkout if the TV in your cart cannot be shipped to your selected address. Please remove the TV or choose an alternate delivery address to continue.
  • Pick up and collection of orders are not available.
  • Delivery is currently during standard business hours only.
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High resolution plus gorgeous bokeh

The first E-mount medium telephoto macro lens with built-in image stabilization delivers outstanding G Lens quality: stunning resolution at up to 1:1 magnification plus gorgeous background bokeh when required, even when shooting handheld. A floating focus mechanism ensures that consistently superior optical performance is achieved at all focusing distances.

High resolution plus gorgeous bokeh

Key Features

Renowned G lens background bokeh

Renowned G lens background bokeh

Beautiful background bokeh is synonymous with the G Lens name, and it can really make the subject stand out. Individual calibration of each lens ensures optimum compensation for spherical aberration, resulting in smooth rendering of edges without a trace of ugly "nisen bokeh." A nine-blade circular aperture also contributes to great looking bokeh.

Image-wide clarity from macro to infinity

Image-wide clarity from macro to infinity

Macro lenses are often used over a wide range of focusing distances, so a floating focus mechanism has been implemented for optimum suppression of close-focus aberration. The floating system reduces the size of the lens while maintaining outstanding clarity throughout the image area, from infinity to the closest focusing distance.

Precise, quiet focus for stills and movies

Precise, quiet focus for stills and movies

Two focus groups in a floating focus configuration are driven by an innovative DDSSM (Direct Drive Super Sonic wave Motor) system for smooth, precise positioning of the relatively heavy lenses that make full frame macro magnification possible. This system is remarkably quiet, and is ideal for animal or insect photography as well as movies.

Sharp and clear without a tripod

Sharp and clear without a tripod

Although a tripod is usually considered necessary for sharp macro photography, built-in OSS (Optical SteadyShot) image stabilization makes it possible to shoot sharp macro images handheld. The heavy stabilization lens is driven by a responsive linear motor for fast, precise stabilization.

Fast auto/manual focus switching

Fast auto/manual focus switching

If you have to remove your eye from the viewfinder to switch between auto and manual focus you're likely to lose the shot. With this lens the focus ring, where your hand normally rests while shooting, simply slides back and forth to switch between manual and auto focus. A non-slip surface ensures reliable operation.

Focus lock where you need it most

Focus lock where you need it most

Pressing the focus hold button conveniently located on the lens barrel instantly locks focus at the current setting and keeps it there until the button is released. The focus hold button can be used to lock focus even when shooting in the continuous AF mode.

Select your focus range for faster AF

Select your focus range for faster AF

The Focus Range Limiter selector can be set for near and/or far focusing, depending on the subject, limiting focusing range and thereby maximizing autofocus speed. Selections are 8 ~ 0.5 meters for distant focusing, 0.5 ~ 0.28 meters for close focusing, and FULL for full-range focusing.

Inner focus for better handling

Inner focus for better handling

In an inner focus design only internal lens elements move when focusing so the total length of the lens does not change. In addition to making handling easier, that means faster autofocus and shorter minimum focusing distance. The filter thread at the front of the lens does not rotate, which is an advantage when using a polarizing filter.

Get close while keeping your distance

Get close while keeping your distance

The medium telephoto focal length of this lens gives it an ideal working distance at macro magnifications, making it easier to capture impressive macro images of insects and other subjects that cannot be approached too closely.

Great for movies as well as stills

Lens requirements for moviemaking are more demanding than for stills in some ways. Sony goes the extra mile to ensure that lenses that will be used with movie-capable cameras will deliver the necessary performance. Minimal focus breathing and quiet operation, for example, are essential for movie shooting.

Reliable and easy in any conditions

Reliable operation in a variety of conditions is ensured by a design that prevents dust and moisture from entering the lens.

Specifications

Dimensions

Format / Type

    • Format 35mm full frame
    • Best For macro

Focal Length

    • Focal-Length 90mm
    • Focal Length (35mm) (APS-C) 135mm

Stabilisation

    • Image stabilization (SteadyShot) Optical SteadyShot

Filter

    • Filter Diameter 62mm

Lens Specifications

    • Minimum Focus Distance 0.28m (0.92ft)
    • Minimum Aperture (F) 22
    • Maximum Magnification ratio 1.0x
    • Maximum aperture (F) 2.8
    • Lens Groups / Elements 11/15
    • Format 35mm full frame
    • Focal-Length 90mm
    • Focal Length (35mm) (APS-C) 135mm
    • Circular Aperture Yes
    • Aperture Blades 9
    • Angle of View (APS-C) 17º
    • Angle of View (35mm) 27º

What's In The Box

    • In the Box Accessories Lens hood (ALC-SH138: round shape, bayonet type), Lens front cap, Lens rear cap

Size and Weight

    • Width (cm) 12.00
    • Height (cm) 20.50
    • Weight (kg) 0.96
    • Carton Width (cm) 30.50
    • Carton Height (cm) 24.00
    • Carton Weight (kg) 7.00

Reviews

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Support

Warranty

When you purchase a Sony product, you have the peace of mind in knowing that your product is covered by Sony's Standard Warranty provided by Sony Australia Limited (for Australian purchases) and Sony New Zealand Limited (for New Zealand purchases)

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SEL90M28G

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