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NEW RELEASE
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FE 24mm F2.8 G

Model: SEL24F28G

Pre-Order

Expected in-stock date is Fri Apr 30 2021.

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Your request may be eligible for price matching if it is:

An identical model

The product must be a matching brand, model number and colour to be eligible.

Available to purchase

We may match selected local retailers (including their online prices) once verified and item must in stock or pre-order online or in store.

Not shown on our exclusions list

Exclusions apply including, but not limited to, competitor’s service prices, special or hourly sales, bonus buy offers.
See our full list of exclusions

A local retailer

The retailer must have a local business number (ABN/ACN or NZBN) and be registered for Goods and Services Tax ("GST").

Request a Price Match online or in-store
After reviewing the above criteria, follow the simple steps below:
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Find a Qualifying Product

While online, find a qualifying product from a local retailer's website that would like to request a price match from. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").

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Fill out the form to request a Price Match

On selected pages, fill out the form and submit your request. Note, some models are excluded. Please be prepared to direct our support staff to the ad or website that is displaying the current lower price you would like to match.

Should your price match request be successful, we will contact you and update your shopping cart. Make sure to create/sign into your account and add the product to cart to make this quicker.

1 1

Find a Qualifying Product

Find a qualifying product that you want Sony to price match from a local retailer. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").

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Price Match In Store

Take your catalogue, flyer, or printed email into one of our Sony Stores to request a price match.

Price Match Details & Exclusions
Special Considerations
  • *At Sony's discretion, we may match pricing with a local retailer (including their online prices).


Exclusions
  • Items out of stock, on backorder or end of line products;
  • Corporate (B2B) prices and quotes;
  • Overseas models & colour variations that are not available locally (eg: from parallel importers and grey market distributers);
  • Commercial quantities and pricing (eg: a reduced price not available to the public);
  • Prices where an item is part of a package or bundle;
  • Pricing errors that are lower as a result of an error by the retailer (e.g. technical issues, misquoted prices);
  • Cashback, credit card/payment method rebates and coupon offers (eg: cashback or reduced price requiring a coupon or electronic codewords);
  • Stock liquidations (i.e. clearance products or goods sold by a business placed into receivership);
  • Accounts eligible for exclusive pricing/offers including Sony Staff or Sony Partners that an account;
  • Affiliate promotions that are promoted on behalf of a retailer;
  • Clearance or warehouse outlets;
  • Flash sales lasting less than 12 hours and “doorbuster” sales ;
  • Marketplace sellers and dropshippers;
  • Interest Free and Finance offers where payment method is part of the condition of a price;
  • Offers and promotions where loyalty points may make up a component of the payment;
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Delivery Information

Please note, we cannot deliver to PO Boxes, Parcel Lockers or international destinations and currently authority to leave (ATL) at doorsteps or un-signed is not available.

Delivery Australia

Australia

Regular deliveries to NSW, QLD and VIC metro areas should be received within 1-5 business days. For ACT, SA, WA, TAS, NT metro and other rural areas, orders should be received within 1-7 business days.

Delivery New Zealand

New Zealand

Regular deliveries to Metro areas should be received within 1-5 business days. For rural areas and Stewart Island, orders should be received within 1-7 business days but may dependant on local carriers.

Delivery Costs

Delivery Fees

Some orders may be charged a small delivery fee as part of the convenience of getting your order delivered to your doorstep. See checkout for final costs.

Delivery Sale Periods

Sale Periods

Delivery delays may be experienced during sale periods due to high demand.

  • For returns, see our returns information for more details.
  • Shipping is only available to customers within NSW, VIC, ACT, QLD, SA, WA, NT, TAS only for orders on store.sony.com.au and to North Island, South Island, Stewart Island addresses only for orders on store.sony.co.nz
  • For items over 20kg, Sony (or an authorised logistics provider) will contact to arrange a delivery time. Certain factors such as size, shipping address or volume of deliveries may delay shipments.
  • Pick up and collection of orders are not available.
  • Delivery is currently during standard business hours only.

Features

Free shipping* on orders over $200
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This wide-angle prime lens packs the high image quality and beautiful bokeh of the G Lens into a compact design with intuitive operability and a sophisticated finish. The fast, precise and quiet AF is ideal for shooting both stills and movies, ensuring capture of those vital moments.
This wide-angle prime lens packs the high image quality and beautiful bokeh of the G Lens into a compact design with intuitive operability and a sophisticated finish. The fast, precise and quiet AF is ideal for shooting both stills and movies, ensuring capture of those vital moments.
  • E-mount Full Frame format
  • G lens wide angle prime
  • High image quality and superbly-built lens with intuitive operability

Key Features

Natural, linear manual focus response

Natural, linear manual focus response

Linear Response MF provides a direct response to subtle focus ring adjustments when focusing manually. Ring rotation translates linearly to a corresponding change in focus like a mechanical control, directly reflecting the intent of the photographer and allowing delicate focus adjustments.

Switchable aperture-ring click stops

Switchable aperture-ring click stops

The aperture ring provides the immediacy of operation that professionals seek for still and movie shooting. Click stops can be switched ON for tactile feedback when shooting stills, or OFF to suppress the clicks when shooting movies, for smooth and natural aperture adjustments in combination with the quiet linear motors. This is ideal for situations requiring silence like stage movie shooting.

Easy manual/auto focus switching

Easy manual/auto focus switching

The "focus mode switch" supports comfortable shooting by enabling instant switching between AF and MF depending on shooting conditions.

Accepts a variety of filters

Accepts a variety of filters

Despite its wide view angle, the lens accepts filters. Thanks to its internal focus, the front lens element does not rotate, allowing attachment of circular polarising filters for landscapes, ND filters for movies, etc., giving the user extra creative control.

36mm equivalent on APS-C bodies

36mm equivalent on APS-C bodies

This lens also balances well on APS-C bodies, providing a wide-angle focal length of 36mm (35mm full-frame format equivalent), useful for shooting a wide range of scenes including snapshots around town or mountain scenery. The lens is highly recommended for APS-C as well as full-frame users.

Internal focus for comfortable movie shooting

The internal focus design maintains the overall length of the lens constant when focusing, allowing easy movie shooting with a gimbal or grip attached.

Specifications

Format / Type

    • Format 35mm full frame

Focal Length

    • Focal-Length 24
    • Focal Length (35mm) (APS-C) 36

Stabilisation

    • Image stabilization (SteadyShot) - (body-integrated)

Filter

    • Filter Diameter 49

Lens Specifications

    • Teleconverter compatibility (x2.0) -
    • Teleconverter compatibility (x1.4) -
    • Minimum Aperture (F) 22
    • Maximum Magnification ratio x 0.13 (AF),x 0.19 (MF)
    • Maximum aperture (F) 2.8
    • Lens Groups / Elements 7-8
    • Hood Type Round shape, bayonet type
    • Format 35mm full frame
    • Focal-Length 24
    • Focal Length (35mm) (APS-C) 36
    • Circular Aperture Yes
    • Aperture Blades 7
    • Angle of View (APS-C) 61
    • Angle of View (35mm) 84

Size and Weight

    • Width (cm) 0.00
    • Height (cm) 0.00
    • Weight (kg) 0.00

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SEL24F28G

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