α1

Full Frame α1 Series

Sony continues to challenge the limits of conventional imaging tools with
innovative technology that delivers an unprecedented combination of
resolution and speed plus intuitive operation.

The α1 offers new dimensions of imaging performance as well as efficient
workflow, giving the user new creative freedom.

Home Cameras Interchangeable Lens Cameras Full Frame Alpha 1 Series

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  • Alpha 1 with superb resolution and speed, , hi-res

    Alpha 1 with superb resolution and speed

    Model: ILCE1B
    $6,999.00 AUD
    20% off Accessories when purchased in the same transaction with any eligible Sony Camera. Offer ends 11:59PM AEST 30/9/2026. Exclusions & T&Cs Apply
    Bonus Camera Strap (GWPPEAKDESIGNSTRAP) valued at $119.95 when you purchase either a Alpha 7R IV 35mm full-frame camera with 61.0MP(ILCE7RM4A) or Alpha 1 (ILCE1B). While Stocks Last. T&Cs Apply.
    Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 31/8/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..
    Sign Up Offer - Enjoy 10% Off this product (100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
  • Alpha 1 II, , hi-res

    Alpha 1 II

    Model: ILCE1M2B
    $9,999.00 AUD
    Bundle and Save by pairing the α1 II flagship for professionals camera (ILCE1M2B) with the FE 70-200mm F2.8 GM OSS II Lens (SEL70200GM2). Learn More about Camera Bundles.
    Bundle and Save by pairing the α1 II flagship for professionals camera (ILCE1M2B) with the FE 400-800mm F6.3-8 G OSS Lens (SEL400800G). Learn More about Camera Bundles.
    Bundle and Save by pairing the α1 II flagship for professionals camera (ILCE1M2B) with the FE 100-400mm F4.5 GM OSS Lens (SEL100400MC). Learn More about Camera Bundles.
    20% off Accessories when purchased in the same transaction with any eligible Sony Camera. Offer ends 11:59PM AEST 30/9/2026. Exclusions & T&Cs Apply
    *Bundle and save on selected camera + lens pairings. Learn More about Camera Bundles.
    Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 31/8/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..
    Sign Up Offer - Enjoy 10% Off this product (100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply