α1

Full Frame α1 Series

Sony continues to challenge the limits of conventional imaging tools with
innovative technology that delivers an unprecedented combination of
resolution and speed plus intuitive operation.

The α1 offers new dimensions of imaging performance as well as efficient
workflow, giving the user new creative freedom.

  • $6,499.00 AUD
    Bonus battery (NPFZ100) when you purchase a selected camera. Ends 11:59pm AEDT 31/03/2026 or While Stocks Last. T&Cs Apply.
    20% off Accessories when purchased in the same transaction with any eligible Sony Camera. Offer ends 11:59PM AEST 8/05/2026. Exclusions & T&Cs Apply
    Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon to put towards your next purchase.* Learn More. Start Trade-In. *Exclusions + T&Cs apply..

    $500 cashback

    via online redemption. Offer ends 31/03/2025. T&Cs Apply.
    Up to 48 months interest free with Zip Money*. T&C's Apply. Offer ends 03/05/2026
    Request a Price Match via Live Chat.
  • $8,999.00 AUD
    Bonus battery (NPFZ100) when you purchase a selected camera. Ends 11:59pm AEDT 31/03/2026 or While Stocks Last. T&Cs Apply.
    20% off Accessories when purchased in the same transaction with any eligible Sony Camera. Offer ends 11:59PM AEST 8/05/2026. Exclusions & T&Cs Apply
    Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon to put towards your next purchase.* Learn More. Start Trade-In. *Exclusions + T&Cs apply..
    Up to 48 months interest free with Zip Money*. T&C's Apply. Offer ends 03/05/2026
    Request a Price Match via Live Chat.