Alpha 7 III 35mm Full Frame Image Sensor Camera with 28-70mm Zoom Lens
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- Phenomenal AF performance and 10 fps continuous shooting
- Full-frame 4K HDR movie recording and pro-class movie features
- Newly developed 24.2MP 35mm full-frame Exmor R CMOS sensor and enhanced image processing
- E-mount full frame format standard zoom lens with Optical SteadyShot stabilisation
Clear, natural, realistic 4K movies
High-resolution full-frame 4K movies with full-pixel readout without pixel binning that condenses approximately 2.4 times the amount of data required for 4K movies (QFHD: 3840 x 2160) results in minimal moire and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format's unique potential in every shot. Super 35mm can also be selected, instead of full-frame mode, as needed.
Supports a wide range of needs in HDR movie production
Supporting a wide range of HDR movie production needs, the a7 III offers S-Log3 as well as S-Log2 gamma curves, for great flexibility to fine-tune images as desired through colour grading operation in post-production , and a new HLG (Hybrid Log-Gamma) picture profile for instant HDR workflow. However, colour grading is not required to enjoy instant playback of high-quality, true-to-life images  with no blocked shadows or blown highlights on an HDR (HLG) compatible TV.
Versatile movie recording functions
The a7 III provides a wide array of functions to facilitate workflows of professional videographers, including clean HDMI output, time code / user bits (TC/UB), rec. control, marker display/setting, zebra function, Slow and Quick Motion, simultaneous proxy movie recording, extraction and separate storage of a still from a movie, and Gamma Display Assist function, among others.
In-body 5-axis image stabilisation with 5.0-stop shutter speed advantage
This comprehensive system compensates for five types of camera shake that tend to blur images: pitch/yaw shake when shooting at longer focal lengths; X/Y shake in close-up (including macro) shooting; and roll shake when recording stills at night and movies. It effectively achieves 5.0-stop-faster shutter speed, so the a7 III can take full advantage of its high-quality imaging capability and live-view image performance. Furthermore, it functions with A-mount lenses attached via mount adaptor, as well as E-mount lenses.
Improved Fast Hybrid AF for movie recording
An efficient combination of focal-plane phase-detection AF and contrast-detection AF accurately locks onto even fast-moving subjects, then tracks them smoothly during movie recording. AF coverage for movies extends across an area almost as wide as the AF coverage area for still images, so once the high-density AF system locks onto a movie subject, the camera continues to track it steadily and tenaciously. Three AF drive speed settings give you freedom to use slow focus effects when shooting movie scenes.
My Menu and new menu interface
My Menu lets you register and arrange up to 30 menu items in order of frequency of use for instant recall, and unused items can be erased, as needed. A custom menu can be created to suit particular shooting needs. The a7 III has primary menus reorganised for easier searching, with group names and page numbers at the top of the displays.
Rating function convenient for on-location sorting
Ratings from 1 to 5 stars can be applied to still images and maintained as the images are imported into PlayMemories Home or the new Imaging Edge software suite from Sony running on a PC. This function and a protect function to prevent accidental image deletion can each be assigned to a custom button (C3 by default for protect). Ratings and protection can be applied via review playback display and continuous groups can be reviewed, protected, and deleted while you're on location or traveling.
Promptly changeable customisation
Camera setups can be registered (up to two in the camera and four on a memory card) for quick access via mode dial. Up to 81 functions can be assigned to 11 custom keys, and even sets of customised functions can be assigned for stills, movies, and playback. Recall Custom Setting During Hold function is convenient for temporary recall of shooting settings assigned to custom buttons while such a button is held.
High-resolution, high-contrast XGA OLED Tru-Finder
Providing high resolution and contrast, plus the excellent gradation and colour reproduction that are advantages of OLED viewfinders, this approximately 2359K-dot XGA OLED Tru-Finder faithfully depicts images with clear corner-to-corner visibility. Magnification is 0.78x (approx. 38.5º diagonal FOV). ZEISS T* coating greatly reduces obtrusive lens reflection on the ocular lens. Startup is approximately 40% faster than with the a7 II when the camera is switched on. Furthermore, view mode can be set to "High" to provide finer and more natural details by taking maximum advantage of the data read from the 24.2 effective megapixel sensor.
Touch screen LCD for easy instant focus operation
A 3.0-type 922K-dot LCD screen offers touch screen operation and bright, clear, finely detailed views even outdoors. Use Touch Focus to focus instantly on a point that you touch on the screen and Touch Pad to drag the focus frame with a fingertip on the LCD as you monitor the shot through the viewfinder. This LCD tilts up by as much as 107º, and down by as much as 41º for flexible, convenient camera holding and shot monitoring.
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