55" A9F Master Series OLED 4K Ultra HDR Android TV
Request a price match
An identical model
The product must be a matching brand, model number and colour to be eligible.
Available to purchase
We may match selected local retailers (including their online prices) once verified and item must in stock or pre-order online or in store.
Not shown on our exclusions list
Exclusions apply including, but not limited to, competitor’s service prices, special or hourly sales, bonus buy offers.
See our full list of exclusions
A local retailer
The retailer must have a local business number (ABN/ACN or NZBN) and be registered for Goods and Services Tax ("GST").
Find a Qualifying Product
While online, find a qualifying product from a local retailer's website that would like to request a price match from. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").
Fill out the form to request a Price Match
On selected pages, fill out the form and submit your request. Note, some models are excluded.
Please be prepared to direct our support staff to the ad or website that is displaying the current lower price you would like to match.
Should your price match request be successful, we will contact you and update your shopping cart. Make sure to create/sign into your account and add the product to cart to make this quicker.
Find a Qualifying Product
Find a qualifying product that you want Sony to price match from a local retailer. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").
Price Match In Store
Take your catalogue, flyer, or printed email into one of our Sony Stores to request a price match.
Maximising OLED contrast in every colour
Powered by the Picture Processor X1™ Ultimate, this best picture quality TV pairs the deep black and natural colour of OLED with Pixel Contrast Booster™ for enhanced colour contrast in high luminance. Everything you watch comes to life with fine detail and vivid colour.
- OLED delivers unprecedented black, contrast and colour
- Pixel Contrast Booster optimises colour for extraordinary contrast
- Picture Processor X1 Ultimate for unparalleled realism
- Acoustic Surface Audio+ technology provides multi-dimensional sound
Sony has topped Canstar Blue’s customer ratings for TVs, scoring five-star reviews on picture quality, sound quality, ease of use and smart compatibility, in addition to overall satisfaction. It also earned three stars in terms of value for money.Most Satisfied Customers Canstar Blue Read Review
Minimal blur, just crystal clear scenes
Even in fast moving scenes, there's minimal blur - so you can enjoy smooth pictures with outstanding clarity. Each OLED pixel can go from off to bright in a fraction of a second.
A brilliant view at any angle
See pictures that are bright and clear from any angle. With OLED, you can bring the whole family together to enjoy the screen and they'll all have a great view of the action.
This TV is recommended by Netflix
Get a better streaming experience with a Netflix Recommended TV. A Netflix Recommended TV is chosen for its high performance, cutting edge smart features and easy app access.
Clean rear look
Easily manage all your cables, keeping wires hidden in the cover.
Designed to focus on the picture
No distractions, a stand-less body lets you focus on the screen.
Cinematic S-Force Front Surround
Enjoy an immersive soundstage that pulls you into the heart of the action. S-Force Front Surround mimics the way the brain correlates sound sources to create proper volume, time lag, and sound wave spectrum - using only left and right speaker channels. By naturally emulating three-dimensional sound fields, you'll enjoy rich, high-fidelity audio across a wider listening area.
Motionflow XR keeps the action smooth
Enjoy smooth and sharp details even in fast-moving sequences with Motionflow XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.
Object-based Super Resolution
Our TVs with Object-based Super Resolution technology detect individual objects in a picture and preserve detail on screen. Hundreds of objects are identified and their resolution individually enhanced to give a picture of exceptional accuracy and detail.
Object-based HDR remaster
With Object-based HDR remaster, the colour in individual objects on screen is analysed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures and more realistic pictures.
Super Bit Mapping 4K HDR
There are thousands of tones, shades and gradations of light in a sunset. Super Bit Mapping 4K HDR works wonders to reveal them. It creates smooth, natural 4K TV picture quality as you watch, without the "banding" that can occur on other TVs.
Chromecast built-in: Plays nice with your other devices
BRAVIA is Chromecast built-in so you can easily cast your favourite entertainment like YouTube or Netflix from your personal device on to the stunning BRAVIA screen. You can cast from Android, iOS, or your laptop.
Google Play: A world of content and apps
Discover movies and TV shows, games and much more from Google Play. Enjoy a huge and ever-growing choice of apps on your TV in a brand new way.
Clear Phase for smooth, balanced frequencies
BRAVIA uses a powerful computer model to analyse and compensate for inaccuracies in speaker response. It does this by 'sampling' the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker's natural response - resulting in pure, natural audio with smooth, even reproduction of all frequencies.
Enjoy HDR gaming with PlayStation
Sony's 4K HDR televisions are perfect partners for PlayStation4 and PlayStation4 Pro consoles. Immerse yourself in a responsive, fun-filled gaming experience with vivid textures and intensely vibrant colours. See your favourite games come to life with incredible picture quality.
Easy wall mounting
A super thin panel allows easy mounting of your TV to a wall.
Maximises the viewing area
The screen is edged with a slim, narrow, 4-sided frame that maximises the viewing area.
Dual database processing
One database is used to clean the picture, reducing on-screen noise. The other is used to upscale the resolution, improving clarity. These two powerful image improvement databases work together, dynamically improving pixels in real time. Each database has tens of thousands of references, amassed from our experience creating content for TV and movies over the years.
Enjoy studio quality with Netflix Calibrated Mode
This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.
True reality comes to life with deep black and natural colour. Over 8 million self-illuminating pixels are precisely and individually controlled by the Picture Processor X1 Ultimate. Sony's 4K OLED HDR TV creates exquisite, unprecedented contrast.
Picture Processor X1 Ultimate
With unmatched processing power, the Picture Processor X1 Ultimate detects hundreds of different objects on screen and intelligently enhances brightness, detail and colour so everything you watch is clear, bright and incredibly realistic.
Say what you want to see with voice search
Spend less time browsing, and more time watching. Voice search on Android TV provides you with the power of Google search, allowing you to find content across different services without the hassle of time-consuming text entry. You can also get recommendations; asking for "romantic comedies" for example, brings up a list of suitable options.
Pixel Contrast Booster: Maximising OLED contrast in every colour
Powered by the Picture Processor X1 Ultimate, this best picture quality TV pairs the deep black and natural colour of OLED with Pixel Contrast Booster for enhanced colour contrast in high luminance. Everything you watch comes to life with fine detail and vivid colour.
Acoustic Surface Audio+ technology
Just like in a concert hall, sound comes at you from different directions with Acoustic Surface Audio+. Three actuators and two powerful subwoofers deliver multi-dimensional sound that immerses you in a whole new entertainment experience.
TV center speaker mode: The centrepiece of breathtaking sound
Use your BRAVIA as a centre speaker and hear dialogue, vocals and instruments with exceptional clarity. Simply connect your home theatre system to unleash an immersive cinematic experience.
Explore new worlds with Android TV
Your Android smart TV just got smarter. Enjoy many of your favourite smartphone and tablet experiences on a big, beautiful BRAVIA screen. Android TV with advanced voice control . lets you connect and access content, from movies and TV shows, to thousands of apps, simply by talking.
Connect BLUETOOTH compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place - without any disturbances or interruptions.
TRILUMINOS Display: Extra colours, extra brilliance
See vivid real world colours all around you. A TRILUMINOS Display maps from a wider palette, faithfully reproducing every shade and hue in the umbrellas.
Rediscover the detail with 4K X-Reality PRO
With 4K X-Reality PRO, every image is upscaled closer to true 4K quality for remarkable clarity. Images are sharpened and refined in real time, revealing extra detail in the books and architecture of the library.
Discover thrilling 4K HDR entertainment
This best picture quality TV brings you the excitement of movies and games in 4K HDR. It handles a variety of HDR formats, including HDR10, Hybrid Log-Gamma and Dolby Vision.
Transform your viewing with Dolby Vision
Bring scenes to life with striking highlights, deeper darks and vibrant colours. Dolby Vision is an HDR solution that creates an immersive, engaging cinematic experience in your home.
Works with Alexa
Connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.
- Screen Size (inches / cm) 55" (139cm)
- Screen Size (cm, measured diagonally) 138.8cm
- Display resolution (H x V, pixels) 3840x2160
- Backlight type -
- Best For movies, image-quality, premium-sound, anime
- Internet Browser Vewd
- Wi-Fi Standard Wi-Fi Certified 802.11a/b/g/n/ac
- USB playback codecs MPEG1:MPEG1/MPEG2PS:MPEG2/MPEG2TS(HDV,AVCHD):MPEG2,AVC/MP4(XAVC S):AVC,MPEG4,HEVC/AVI:Xvid,MotionJpeg/ASF(WMV):VC1/MOV:AVC,MPEG4,MotionJpeg/MKV:Xvid,AVC,MPEG4,VP8.HEVC/WEBM:VP8/3GPP:MPEG4,AVC/MP3/ASF(WMA)/WAV/MP4AAC/FLAC/JPEG;WEBM:VP9/AC4/ogg/AAC/ARW(Screen nail only)
- USB drive format support FAT16/FAT32/exFAT/NTFS
- Smartphone connectivity Chromecast built-inVideo & TV SideView (iOS/Android)
- RS-232C Input(s) No
- MHL No
- IF (Satellite) Connection Input(s) No
- HDMI Audio Return Channel (ARC) Yes(eARC)
- HDCP HDCP2.3(for HDMI1/2/3/4)
- Bluetooth profile support Version 4.2;HID (mouse/keyboard connectivity)/HOGP (Low Energy device connectivity)/SPP(Serial Port Profile)/A2DP (stereo audio) /AVRCP (AV remote control)
- 3D capability No
- TV System (Digital Terrestrial) DVB-T/T2
- TV System (Digital Cable) -
- CI+ -
- Stand design -
- USB ports 2(Bottom)/1(Side)
- RF (Terrestrial/Cable) Connection Input(s) 1(Bottom)
- HDMI inputs total 4 (1Side,3Bottom)
- Ethernet inputs 1 (Bottom)
- Digital Audio Output(s) 1 (Bottom)
- Composite Video Input(s) 1 (Bottom)
- Component Video (Y/Pb/Pr) Input(s) No
- Audio/Headphone Output(s) Audio/-Headphone/yes
Picture and Audio Features
- Sound modes Standard,Dialog,Cinema,Music,Sports,Dolby Audio
- Picture modes Vivid,Standard,Cinema,Game,Graphics,Photo,Custom,Netflix Calibrated
- Motion enhancer Motionflow XR
- HDR (High Dynamic Range) compatibility Yes(HDR10, HLG, DolbyVision)
- USB HDD Recording No
- Twin Picture No
- On/Off Timer Yes
- Electronic Program Guide (EPG) Yes
- HDMI-CEC Yes
Eco and energy saving
- Power Saving Mode / Back Light Off Mode Yes
- Power Consumption (in standby) 0.5W
- Power Consumption (in operation) 380W
- Power Consumption (Networked Standby Mode) – Terminals -
- Peak luminance ratio for EU -
- Mercury content(mg) -
- Annual Power Consumption* 558 kWh/Year
Dimensions and Weight
- Weight of TV with Floor Stand -
- Weight of Package Carton (Gross) Approx. 38 kg
- VESA® Hole Pitch(W x H) 400x200 mm
- Dimension of TV with Floor Stand (W x H x D) -
- Weight of TV without Stand Approx. 23.8 Kg
- Weight of TV with Stand Approx. 30.0 Kg
- Stand Width Approx. 397 mm
- Released 2018
RECOMMENDED SOUND BARS
Model: HTX9000F$799.00 AUD $695.00 AUD
Model: HTZ9RF$1,499.00 AUD
RECOMMENDED BLU-RAY PLAYER
Model: BDPS6700$229.00 AUD $158.00 AUD
RECOMMENDED 4K ULTRA HD BLU-RAY PLAYER
Model: UBPX700$349.00 AUD $325.00 AUD
RECOMMENDED HOME THEATRE HEADPHONES
Model: MDRRF995RK$219.95 AUD $149.00 AUD
This product is searchable
Search for this product by using any of the following codes or IDs
- KD-55A9F AZ1