Request a price match
An identical model
The product must be a matching brand, model number and colour to be eligible.
Available to purchase
We may match selected local retailers (including their online prices) once verified and item must in stock or pre-order online or in store.
Not shown on our exclusions list
Exclusions apply including, but not limited to, competitor’s service prices, special or hourly sales, bonus buy offers.
See our full list of exclusions
A local retailer
The retailer must have a local business number (ABN/ACN or NZBN) and be registered for Goods and Services Tax ("GST").
Find a Qualifying Product
While online, find a qualifying product from a local retailer's website that would like to request a price match from. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").
Fill out the form to request a Price Match
On selected pages, fill out the form and submit your request. Note, some models are excluded.
Please be prepared to direct our support staff to the ad or website that is displaying the current lower price you would like to match.
Should your price match request be successful, we will contact you and update your shopping cart. Make sure to create/sign into your account and add the product to cart to make this quicker.
Find a Qualifying Product
Find a qualifying product that you want Sony to price match from a local retailer. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").
Price Match In Store
Take your catalogue, flyer, or printed email into one of our Sony Stores to request a price match.
Rediscover every detail in Full HD
X-Reality PRO picture processing upscales every pixel for exceptional Full HD clarity. As frames are analysed, each scene is matched with our special image database to refine images and reduce noise. See how the architecture in the building is enhanced with extra detail.
- Supports High Dynamic Range (HDR) video
- Full HD for the best HD experience
- Access YouTube and more with built-in Wi-Fi
Clear Phase for smooth, balanced frequencies
BRAVIA uses a powerful computer model to analyse and compensate for inaccuracies in speaker response. It does this by 'sampling' the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker's natural response - resulting in pure, natural audio with smooth, even reproduction of all frequencies.
Cinematic S-Force Front Surround
Enjoy an immersive soundstage that pulls you into the heart of the action. S-Force Front Surround mimics the way the brain correlates sound sources to create proper volume, time lag, and sound wave spectrum - using only left and right speaker channels. By naturally emulating three-dimensional sound fields, you'll enjoy rich, high-fidelity audio across a wider listening area.
Turn your TV into a digital recorder: USB HDD REC
Store your favourite TV shows on an external USB hard disk drive to enjoy whenever you want. USB HDD REC allows one-touch and timer recording of a digital broadcast onto any USB HDD device up to 2TB in capacity. While viewing the show, simply press REC to start recording, which will automatically stop at the end of the programme.
A smarter way to enjoy your smartphone
Take all the things you love on your smartphone or USB drive and enjoy them in beautiful detail on your large screen TV. Smart Plug and Play lets you easily share videos, photos and music from multiple devices.
From smartphone to TV: enhanced web surfing with USB Tethering
With USB Tethering, you can use your smartphone's mobile network to access and explore the Internet on your television.
Narrow aluminium look frame
The screen is edged with a slim, narrow frame that maximises the viewing area. Its aluminium effect makes the TV look elegant and refined.
Hide cables in the stand, and hold them in place with an included cable holder.
Hide all your cables from set-top boxes or Blu-ray players within the unique stand.
Motionflow XR keeps the action smooth
Enjoy smooth and sharp details even in fast-moving sequences with Motionflow XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.
DSEE restores detail to your digital music
Low-resolution Internet video, catch-up TV and other heavily compressed audio files don't always sound so great. A large amount of information gets thrown away when digital audio is compressed. With Digital Sound Enhancement Engine (DSEE) technology, lost frequency components (especially high frequencies) are restored for natural sound with a more spacious feel.
- Screen Size (inches / cm) 50" (126cm)
- Screen Size (cm, measured diagonally) 125.7 cm
- Display resolution (H x V, pixels) 1920x1080
- Backlight type Direct LED
- Wi-Fi Standard Wi-Fi Certified 802.11b/g/n
- USB playback codecs MPEG1/MPEG2PS/MPEG2TS/AVCHD/MP4Part10/MP4Part2/AVI(XVID)/AVI(MotionJpeg)/WMV9/MKV/WEBM/WAV/MP3/WMA/JPEG
- USB drive format support FAT16/FAT32/NTFS
- Smartphone connectivity Screen mirroring(Miracast)Photo Sharing PlusMedia Connect
- RS-232C Input(s) No
- MHL No
- HDMI Audio Return Channel (ARC) Yes
- HDCP HDCP1.4
- Bluetooth profile support No
- 3D capability No
- TV System (Digital Terrestrial) DVB-T/T2
- TV System (Digital Cable) -
- CI+ -
- Stand design Matt Black Chevron
- USB ports 2 (Side/Stacking)
- RF (Terrestrial/Cable) Connection Input(s) 1 (Side)
- HDMI inputs total 2 (2Side)
- Ethernet inputs 1 (Rear)
- Digital Audio Output(s) 1 (Rear)
- Composite Video Input(s) 1 (Rear)
- Component Video (Y/Pb/Pr) Input(s) No
- Audio/Headphone Output(s) 1 (Side Hybrid with Headphone Out, Audio Out and Subwoofer Out
Picture and Audio Features
- HDR (High Dynamic Range) compatibility Yes (HDR10, HLG)
- USB HDD Recording Yes
- HDMI-CEC Yes
Eco and energy saving
- Power Saving Mode / Back Light Off Mode Yes
Dimensions and Weight
- Weight of TV with Floor Stand -
- Weight of Package Carton (Gross) Approx. 16 kg
- VESA® Hole Pitch(W x H) 200x200 mm
- Dimension of TV with Floor Stand (W x H x D) -
- Weight of TV without Stand Approx. 11 kg
- Weight of TV with Stand Approx. 11.4 kg
- Stand Width Approx. 746 mm
- Released 2018
This product is searchable
Search for this product by using any of the following codes or IDs
- KDL-50W660F AZ1