Request a price match
An identical model
The product must be a matching brand, model number and colour to be eligible.
Available to purchase
We may match selected local retailers (including their online prices) once verified and item must in stock or pre-order online or in store.
Not shown on our exclusions list
Exclusions apply including, but not limited to, competitor’s service prices, special or hourly sales, bonus buy offers.
See our full list of exclusions
A local retailer
The retailer must have a local business number (ABN/ACN or NZBN) and be registered for Goods and Services Tax ("GST").
Find a Qualifying Product
While online, find a qualifying product from a local retailer's website that would like to request a price match from. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").
Fill out the form to request a Price Match
On selected pages, fill out the form and submit your request. Note, some models are excluded.
Please be prepared to direct our support staff to the ad or website that is displaying the current lower price you would like to match.
Should your price match request be successful, we will contact you and update your shopping cart. Make sure to create/sign into your account and add the product to cart to make this quicker.
Find a Qualifying Product
Find a qualifying product that you want Sony to price match from a local retailer. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").
Price Match In Store
Take your catalogue, flyer, or printed email into one of our Sony Stores to request a price match.
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Supreme contrast and sound, our best 4K LCD
Supreme contrast and sound, our best 4K LCD
Enjoy the precision of true-to-life contrast
Full Array LED provides more realistic contrast by making light areas lighter and dark areas darker. Contrast is further enhanced by X-tended Dynamic Range™ PRO4, which adjusts brightness for higher peaks in glare and deeper blacks in shadow.
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Picture Processor X1 Ultimate for unparalleled realism
- Upscale any content to 4K with 4K X-Reality PRO
- Sound in harmony with picture for an immersive experience
Object-based HDR remaster
With Object-based HDR remaster, the colour in individual objects on screen is analysed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures and more realistic pictures.
Dual database processing
One database is used to clean the picture, reducing on-screen noise. The other is used to upscale the resolution, improving clarity. These two powerful image improvement databases work together, dynamically improving pixels in real time. Each database has tens of thousands of references, amassed from our experience creating content for TV and movies over the years.
Beautifully matched pictures and sound
Sound on conventional TVs with a speaker located below the screen is often out of sync with the picture. Our Acoustic Multi-Audio includes two sound positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience. Independent amps are controlled separately to precisely manage sound positioning of these speakers in high tone areas, enhancing sound pressure and stability for more realism. This feature is available on TVs from 55" and above. Independent amp control is available on TVs with a screen size between 55" and 75".
Enjoy multidimensional sound with S-Force Front Surround
Hear sound as you would from a separate multi surround speaker. By upconverting inputs, S-Force Front Surround virtually reproduces a multi surround speaker system within your TV so you can enjoy all the thrills of more immersive sound.
Clearly hear voices
With Voice Zoom, you can hear human speech clearly without having to turn up the volume - ideal for news bulletins and documentaries.
Clear Phase for smooth, balanced frequencies
BRAVIA uses a powerful computer model to analyse and compensate for inaccuracies in speaker response. It does this by 'sampling' the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker's natural response - resulting in pure, natural audio with smooth, even reproduction of all frequencies.
Connect BLUETOOTH compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place - without any disturbances or interruptions.
Enjoy studio quality with Netflix Calibrated Mode
This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.
Hear high quality sound
Designed to complement the sound quality and slimness of the TV with its unique new shape, our X-Balanced Speaker drives movies and music with clear sound. This feature is available on TVs with a screen size between 55" and 75".
Supreme pictures and sound, whatever the environment
Sit back and enjoy the best possible viewing experience. Sony's unique ambient optimisation technology automatically adjusts picture and sound to your environment.
One slate design
Our slim and simple one slate design keeps you focused on the screen while blending harmoniously in any room environment.
Aluminium flush surface
Keeps you focused on the picture, not the television.
Discrete stand, dual position
Our noise less stand sits discretely on a shelf and won't compromise your viewing experience. With wide and narrow settings, you can use it on large or small shelves. This feature is only available on models between 55"" & 75"" screen sizes.
Cable clutter minimised
Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.
Say what you want to watch, no remote required
With Google Assistant built in and advanced voice control, Sony's Android TV makes life smart and simple. Find new entertainment, check schedules and control your home, just by talking to the screen.This feature is available on TVs larger than 55".
Over 5000 apps, more than any other smart TV
Sony's Android Smart TV has an unbeatable number of apps. Choose the ones that make your life more fun and entertaining.
No more waiting
Apps start fast and there's no more waiting when you switch between apps-Netflix starts 3x faster than before.
Control your TV and smart devices, remote free
You can ask your TV with the Google Assistant to connect and communicate with your smart devices including security cameras and appliances, no remote required. It's truly effortless and offers the ultimate hands-free experience.
Embrace the thrills of the cinema
Enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.
Preserving the passion of the creators
To address colour variations from the production process, this TV is ready to use Portrait Displays' high-performance CalMAN auto-calibration software. This allows an unprecedented level of calibration and the ability to fine tune adjustments simply not possible through conventional picture settings. It delivers high-fidelity colour reproduction that's true to the original TV signal and can even adapt to the subtlest changes in colour that may occur over time. This TV is CalMAN ready, allowing customers to benefit from software used by visual creators in post-production, quality-control workflows, further demonstrating our commitment to deliver pictures with professional-grade colour calibrated accuracy in the home.
Connect with your Alexa
Connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.
Works with Google Home
Connect Google Home for seamless hands-free control of a Sony TV. With Google Home, you can find and cast your favourite videos to your Sony TV, without lifting a finger.
Works with Apple AirPlay / Apple HomeKit
With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.
Send to a bigger, better screen with Chromecast
Chromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.
Easy control with smart remote
Connect set top boxes and other devices via HDMI to your TV and control them all using one smart commander. A slimmer, more rounded design with built-in voice control microphone and enhanced button layout makes it really easy to use too.
Google Play: A world of content and apps
Discover movies and TV shows, games and much more from Google Play. Enjoy a huge and ever-growing choice of apps on your TV in a brand new way.
Reproduces a wider, more precise range of colours
By widening the colour spectrum, TRILUMINOS powered by our X1 processors reproduces more colours than a conventional television. It analyses and processes data in every image to make colours even more natural and precise so pictures are closer than ever to real life.
Beautiful colours from all sides
Watching TV from the sides is now as satisfying as from the centre. Sony's original optical design to control light from the backlight, the X-Wide Angle panel ensures colours stay true from wherever you're watching. This feature is available on TVs from 55" and above.
Making fast-moving scenes bright and clear
On some screens, sports and fast action scenes can seem to go by in a blur. Our latest X-Motion Clarity technology keeps everything smooth, bright and clear. Each 'blink' is individually controlled and its duration optimised, while brightness is boosted when needed, so you won't miss a thing.
Supreme resolution, whatever you're watching
Any kind of content can be upconverted to lifelike 4K resolution with Sony's unique features. Our X1 Ultimate, twice as fast as the X1 Extreme, precisely analyses and processes data to enrich 4K pictures with real world detail and texture. Even images filmed in 2K and Full HD are upscaled close to 4K by 4K X-Reality PRO using a unique 4K database. Resolution of each subject is then optimised by Object-based Super Resolution to reproduce virtually real world textures.
Enjoy the precision of lifelike contrast
Discover how real pictures can be when you bring out the fine details. With zones of LEDs lit independently, Full Array LED provides more realistic contrast by making light areas lighter and dark areas darker. Contrast is further enhanced by X-tended Dynamic Range PRO, which adjusts brightness for higher peaks in glare and deeper blacks in shadow.
Super Bit Mapping HDR
There are thousands of tones, shades and gradations of light in a sunset. Super Bit Mapping HDR reveals them. It creates smooth, natural 4K TV picture quality as you watch, without the "banding" that can occur on other TVs.
Top 3 features
Discover deeper blacks and more brightness from any angleThe same powerful processor used in our 8K2 TVs analyses data to boost colour, contrast and clarity. You'll uncover more detail in shadow on a Full Array LED TV screen for realistic pictures from any angle with less blur. X-Wide Angle is available on TVs from 55“ and above.
Sound and picture in harmony - discretely mounted tweeterSound positioning tweeters help optimise the location of sound on the screen so you hear precisely controlled, high-quality audio from the right part of the scene. Acoustic Multi Audio is available on TVs from 55” and above. X-Balanced Speaker is available on TVs with a screen size between 55" and 75".
Flush surface, no distractionsA slim and flush design with discrete stand and thin bezel keeps you focused on what's important - the picture.
- Display resolution (H x V, pixels) 3840x2160
- Backlight type Direct(Full Array LED)
- Internet Browser Vewd
- Wi-Fi Standard Wi-Fi Certified 802.11a/b/g/n/ac
- USB playback codecs MPEG1:MPEG1/MPEG2PS:MPEG2/MPEG2TS(HDV,AVCHD):MPEG2,AVC/MP4(XAVC S):AVC,MPEG4,HEVC/AVI:Xvid,MotionJpeg/ASF(WMV):VC1/MOV:AVC,MPEG4,MotionJpeg/MKV:Xvid,AVC,MPEG4,VP8.HEVC/WEBM:VP8/3GPP:MPEG4,AVC/MP3/ASF(WMA)/LPCM/WAV/MP4AAC/FLAC/JPEG;WEBM:VP9/AC4/ogg/AAC/ARW(Screen nail only)
- USB drive format support FAT16/FAT32/exFAT/NTFS
- RS-232C Input(s) No
- IF (Satellite) Connection Input(s) No
- HDMI Audio Return Channel (ARC) Yes (eARC/ARC)
- HDCP HDCP2.3(for HDMI1/2/3/4)
- Bluetooth profile support Version 4.2;HID (mouse/keyboard connectivity)/HOGP (Low Energy device connectivity)/SPP(Serial Port Profile)/A2DP (stereo audio) /AVRCP (AV remote control)
- Chromecast Built-in Yes
- Apple AirPlay Yes
- Apple HomeKit Yes
- TV System (Digital Terrestrial) DVB-T/T2
- TV System (Digital Cable) -
- CI+ -
- Stand design Premium Blade Stand
- USB ports 2(Side)
- RF (Terrestrial/Cable) Connection Input(s) 1(Side)
- HDMI inputs total 4(4Side)
- Ethernet inputs 1(Side)
- Digital Audio Output(s) 1(Side)
- Composite Video Input(s) 1(Side)
- Component Video (Y/Pb/Pr) Input(s) No
- Audio Output(s) -
- Headphone Output(s) 1(Side)
- Subwoofer Output(s) -
Picture and Audio Features
- Sound modes Standard, Dialog, Cinema, Music, Sports, Dolby Audio
- Picture modes Vivid,Standard,Cinema,Game,Graphics,Photo,Custom,Dolby Vision Bright,Dolby Vision Dark,Netflix calibrated
- Motion enhancer X-Motion Clarity, Auto mode
- HDR (High Dynamic Range) compatibility Yes(HDR10,HLG,Dolby Vision)
- Audio Description (Audio Key) Yes
- Auto Calibration with Calman Yes
- TV Centre Speaker Mode -
- Speaker Configuration Full Range (Bass Reflex) x 2, Tweeter x 2
- Sensor Light
- Acoustic Auto Calibration Yes
- Netflix Calibrated Mode Yes
- USB HDD Recording No
- On/Off Timer Yes
- Electronic Program Guide (EPG) Yes
- HDMI-CEC Yes
Eco and energy saving
- Power Saving Mode / Back Light Off Mode Yes
- Power Consumption (in standby) 0.5W
- Power Consumption (in operation) 233W
- Power Consumption (Networked Standby Mode) – Terminals -
- Peak luminance ratio for EU -
- Mercury content(mg) 0.0 mg
- Presence of lead Yes
- Annual Power Consumption* 633kWh/Year
- Screen Size (cm, measured diagonally) 139 cm
Dimensions and Weight
- Weight of TV with Floor Stand -
- Weight of Package Carton (Gross) Approx. 25 kg
- VESA® Hole Pitch(W x H) 300x300 mm
- Dimension of TV with Floor Stand (W x H x D) -
- Weight of TV without Stand Approx. 16.8 kg
- Weight of TV with Stand Approx. 18.1 kg
- Stand Width Approx. 1230 mm
- Screen Size (cm, measured diagonally) 139 cm
What's In The Box
In the Box
- Table Top Stand
- Voice Remote Control
- AC Power Cord
- Support Belt
- Operating Instructions
- Quick Setup Guide
- In the Box
- Released 2020
This product is searchable
Search for this product by using any of the following codes or IDs
- KD-55X9500H AZ1