
55" X90L | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range HDR | Smart TV (Google TV)
Details
https://store.sony.com.au/television-4K-X9000/XR55X90L.htmlProduct Actions

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Request a price match

A qualifying product
The product must be a matching brand, model number and colour to be eligible.

Available at a qualifying retailer.
We may match local retailers in Australia and NZ (including their online prices) and marketplace sellers in Australia and NZ that source genuine Sony products that have the product in stock or available for pre-order online or in store.
Not shown on our exclusions list
Online
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Find a qualifying product from a qualifying retailer that you want to ask Sony to price match. The price must be current on the day of request and available to purchase at that price.
Fill out the form to request a Price Match
Fill out the form that can be found on selected product pages - unless excluded from our Price Match. If you require assistance, reach out to our Live chat. Please be prepared to direct our support staff to the ad or website that is displaying the current lower price you would like to match.
Should your price match request be successful, we will contact you and update your shopping cart. Make sure to create/sign in to your account and add the product to cart to make this quicker. If your price match request is successful it will be valid for the time specified by our support staff – this time will vary according to product and time of request. If you do not proceed with the sale within this time, the price match price for the product will no longer apply and the price in your cart will revert to the current price for the product at store.sony.com.au (Australia) or store.sony.co.nz (New Zealand) at the time the price match expires.
In-Store
Find a Qualifying Product
Find a qualifying product from a qualifying retailer that you want to ask Sony to price match. The price must be current on the day of request and available to purchase at that price.
Price Match In Store
Take your catalogue, flyer, printed email into one of our Sony Stores to request a price match. If your price match request is successful the Sony Store staff member will tell you how long the price match is valid for. This will vary according to product and time of request. If you do not choose to proceed with the sale within the time specified by the Sony Staff member, your price match will expire.
Customers may request a price match from Sony against the price being offered by another retailer for the same product, subject to these terms (“Terms”). In these Terms “Sony” means Sony Australia Limited (Australian purchases) or Sony New Zealand Limited (NZ purchases). 1. Price match request is available for new Sony products sold by Sony that appear with the: a) “Request a Price Match” button on their product page (online purchases at store.sony.com.au (Australian purchases) or store.sony.co.nz (NZ purchases); or b) where indicated by Sony Staff (in store purchases at Sony stores in Australia and NZ). Products made available for price match are at Sony’s discretion and may change frequently. 2. Sony may in its discretion choose to offer a price match for a current Sony product sold by Sony against a competing qualifying product (as defined below) when requested by a customer. Requests may be eligible for a price match if the below criteria are met. Sony will consider each case and communicate its result. This is not a price match guarantee. See this page for details on how to request a price match online or instore. Criteria: a) the product you are asking Sony to price match must be identical to the one being sold by Sony, including matching brand, model number and colour (“Qualifying Product”); b) the Qualifying Product must be in stock and available for sale (or available for pre-order online or in store) at a qualifying retailer (“Qualifying Retailer”). A Qualifying Retailer means: i) local retailers in Australia and NZ (including their online sales); and ii) marketplace sellers in Australia and NZ that source genuine Sony products; and c) the Qualifying Product must not involve one or more Exclusions, see below at end of these Terms for Exclusions. Exclusions may be updated from time to time. 3. Other terms applicable to price match requests: a) Sony requires reasonable evidence to verify the price that the price match is being sought for. This may include a link to the advertisement, or a photo of the advertisement. The price must be current on the day of request and available to purchase (in stock) at that price; b) Price match may apply to multiple quantities of the same product at time of request to the limit set by Sony if the price match is offered (for example, if customer would like to purchase multiple quantities of the same product at the price match amount, Sony will indicate how many can be purchased at the price match price); and c) Australian purchases: We match store.sony.com.au on in store prices and in-store prices on store.sony.com.au. New Zealand purchases: We match store.sony.co.nz on in store prices and in-store prices on store.sony.co.nz. d) Price Match may not be valid in conjunction with any other offer or coupon. Check with Sony customer support (online purchases) or Sony stores in Australia or NZ at the time of making your price match request. 4. If Sony approves the customer’s price match request the below terms apply. If Sony does not approve the customer’s price match request the customer will be informed of this. Terms that apply where price match is approved: a) Online purchases from store.sony.com.au (Australia) or store.sony.co.nz (New Zealand purchases): i) if price match is approved it will remain valid in the customer’s cart for the timeframe indicated by the Sony customer service team. ii) If customer chooses not to proceed with the sale within this time period, the price match price for the product will no longer apply and the price in the customer’s cart will revert to the current price for the product at store.sony.com.au (Australia) or store.sony.co.nz (New Zealand) at the time the price match expires. iii) If a customer removes a product subject to an approved price match from their cart, the product cannot later be added to the customer’s cart at the earlier price match price. b) In store purchases: if Sony approves the customer’s price match request, it will remain valid for the time period indicated by the Sony Store staff member. If the customer does not complete sale within this time period, the price match price will no longer apply. 5. These Terms are governed by the laws of Australia (Australian purchases from Sony) and New Zealand (New Zealand purchases from Sony). Exclusions Current as at 1 November 2023 1. Commercial quantities and pricing (price reduced due to volume or association). 2. Stock Liquidations (goods sold by a business placed into receivership – closing down clearances). 3. Prices where items are part of a package or bundle (Example: TV and Soundbar package, Sony will not match just the Soundbar at the reduced package price). 4. Corporate offers where a valid account is necessary for eligibility or corporate (B2B) pricing or quotes. 5. Price / advertising errors (technical issues, misquotes, or listings which are suspected to be incorrect). 6. Parallel Import or Grey Market distributors. 7. Interest free and finance offers where payment method is part of the price reduction. 8. Offers and promotions where points make up payment. 9. Seconds, refurbished or ex demo stock. 10. Prices which Sony suspects are incorrect or are significantly below market / cost pricing. The above exclusions may not cover all situations. Other exclusions may apply and will be notified to you at the time of your request if applicable.
Amazing brightness. Piercing contrast.
Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™.
Product Gallery






Key Features
Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you'll see fine details and true colours.
Auto Genre Picture Mode
BRAVIA XR automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.
Video chat on a bigger screen
Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA CAM.
Optimising brightness and power consumption
Ambient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.
All your eco in one place
The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.
What you hear matches what you see
With Acoustic Multi-Audio, it feels as though sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.
All your entertainment upscaled to 3D surround sound
XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR TVs are also compatible with Dolby Atmos.
Clear Voice.Precise dialogue.
Voice Zoom 2 detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.
Acoustic Center Sync
With Acoustic Center Sync, you can turn both your compatible BRAVIA and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.
Kids Profile
With Kids Profile, you call the shots. This special feature helps you guide children to age-appropriate content, in a space that's all their own. Set kid-friendly filters for apps, movies and shows. Limit how long they can watch and easily set bedtimes.
Easy to wipe,always stays clean
Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.
Bring the cinematic experience home, enjoy movies included with BRAVIA
Explore today's top movies, instantly. With BRAVIA CORE, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream and IMAX Enhanced delivers stunning visuals and expressive sound.
A handy way to control your TV
As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.
One place for all your game settings
Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.
What you want to watch all in one place
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.
Aluminium Slim Wedged Stand
The stand is a new design with a diamond-shaped cross-section, which makes the appearance even thinner and lighter. A beautifully coordinated look.
Amazing brightness. Piercing contrast.
Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR.
Intense contrast,feel the depth
Cognitive Processor XR controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously.
Sound harmonised. Pictures synchronised.
Whatever you're watching, Cognitive Processor XR reproduces sound that perfectly matches the action.
Game time. Be invincible.
Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today's games. Want more? Pair with a PlayStation?5 console for absolute immersion.
Designed slim. Machined in metal.
Sleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what's important - the picture.
Seamless Edge.Almost no bezel.
Designed in outstandingly slim aluminum, this premium design focuses your eyes on what's important - the picture.
2-way stand,smart and versatile
Choose from a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system.
Everything upscaled close to 4K quality
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.
Less noise. Less blur. More clarity in every picture.
XR Clear Image reduces noise utilising zone division and dynamic frame analysis, and minimises blur.
Intelligent motion processing for fast-moving, blur-free scenes
By analysing motion across several frames, Cognitive Processor XR with XR Motion Clarity ensures fast-moving sports and action-packed movies stay smooth, bright and clear.
Synchronised. Sound and picture harmony.
Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR turns any sound immersive with more precise sound position.
Just use your voice to control your TV with help from Google
Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say "Ok Google" to get started.
Proximity Alert
Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.
Control your smart home with help from Google
Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who's at the front door, and more.
Contrast intensified.Depth amplified.
XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.
Extended colour volume, now see every shade and hue
Over a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR, XR Triluminos Pro with a wide colour spectrum delivers natural shades in every detail.
Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos experience by combining our SRS-NS7 wearable speaker with BRAVIA XR for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.
Specifications
Display
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- Display resolution (H x V, pixels) 3840 x 2160
- Backlight type Direct(Full Array LED)
- Display type LCD
- TV Viewing Angle -
- Clarity enhancement XR 4K UpscalingDual database processingXR Super Resolution
General
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- Best For gaming
Network Connectivity
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- Internet Browser Yes
Connectivity
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- Wi-Fi Standard Wi-Fi Certified 802.11a/b/g/n/ac
- USB playback codecs MPEG1:MPEG1/MPEG2PS:MPEG2/MPEG2TS(HDV,AVCHD):MPEG2,AVC/MP4(XAVC S):AVC,MPEG4,HEVC/AVI:Xvid,MotionJpeg/ASF(WMV):VC1/MOV:AVC,MPEG4,MotionJpeg/MKV:Xvid,AVC,MPEG4,VP8.HEVC/WEBM:VP8/3GPP:MPEG4,AVC/MP3/ASF(WMA)/LPCM/WAV/MP4AAC/FLAC/JPEG,WEBM:VP9/AC4/ogg/AAC/ARW(Screen nail only)
- USB drive format support FAT16/FAT32/exFAT/NTFS
- RS-232C Input(s) No
- IF (Satellite) Connection Input(s) No
- HDMI Audio Return Channel (ARC) Yes (eARC/ARC)
- HDCP HDCP2.3(for HDMI1/2/3/4)
- Bluetooth profile support Version 4.2,HID (mouse/keyboard connectivity)/HOGP (Low Energy device connectivity)/SPP(Serial Port Profile)/A2DP (stereo audio) /AVRCP (AV remote control)
- Chromecast Built-in Yes
- Apple AirPlay Yes
- Apple HomeKit Yes
- Features specified in HDMI 2.1 4K120/eARC/VRR/ALLM
Built-in tuners
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- TV System (Digital Terrestrial) DVB-T/T2
- TV System (Digital Cable) -
- CI+ -
Design features
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- Stand design Aluminum Slim Wedged Stand
Interface
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- USB ports 2 (Side)
- RF (Terrestrial/Cable) Connection Input(s) 1(Side)
- HDMI inputs total 4(4Side)
- Ethernet inputs 1(Side)
- Digital Audio Output(s) 1(Side)
- Composite Video Input(s) Hybrid with S-Center Speaker Input x1(Side, Mini jack)
- Component Video (Y/Pb/Pr) Input(s) No
- Audio Output(s) -
- Headphone Output(s) 1(Side)
- Subwoofer Output(s) -
Picture and Audio Features
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- Sound modes Standard, Dialog, Cinema, Music, Sports, Dolby Audio
- Picture modes Vivid,Standard,Cinema,IMAX Enhanced,Game,Graphics,Photo,Custom,Dolby Vision (Vivid/Bright/Dark),Netflix calibrated, BRAVIA CORE calibrated
- Motion enhancer XR Motion Clarity, Auto mode
- HDR (High Dynamic Range) compatibility Yes(HDR10,HLG,Dolby Vision)
- Audio Description (Audio Key) Yes
- Auto Calibration with Calman Yes
- Speaker Configuration Full Range (Bass Reflex) x 2, Tweeter x 2
- Sensor Light
- Acoustic Auto Calibration Room & User Position Compensation
- Voice Zoom Voice Zoom 2
- Netflix Calibrated Mode Yes
Special features
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- USB HDD Recording No
- On/Off Timer Yes
- Electronic Program Guide (EPG) Yes
- HDMI-CEC Yes
Eco and energy saving
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- Power Saving Mode / Back Light Off Mode Yes
- Power Consumption (in standby) 0.5 W
- Mercury content(mg) 0.0 mg
- Presence of lead -
- Screen Size (cm, measured diagonally) 139 cm
Dimensions and Weight
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- Length (cm) 135.00
- Width (cm) 16.50
- Height (cm) 83.50
- Weight of Package Carton (Gross) Approx. 24 kg
- VESA® Hole Pitch(W x H) 300 x 300 mm
- Weight of TV without Stand Approx. 16.9 kg
- Weight of TV with Stand Approx. 17.7 kg
- Screen Size (cm, measured diagonally) 139 cm
Availability
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- Released 2023
Support
Warranty
When you purchase a Sony product, you have the peace of mind in knowing that your product is covered by Sony's Standard Warranty provided by Sony Australia Limited (for Australian purchases) and Sony New Zealand Limited (for New Zealand purchases)
This product is searchable
Search for this product by using any of the following codes or IDs

- XR55X90L
- 4548736152809
- XR-55X90L
- XR-55X90L AZ1