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  • Full Frame E-Mount FE 35mm F1.8 Lens, , hi-res Full Frame E-Mount FE 35mm F1.8 Lens, , lifestyle-image

    Full Frame E-Mount FE 35mm F1.8 Lens

    Model: SEL35F18F
    $699.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $250 Off Was $949

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Order between 12:01am AEST 19/05/25 - 11:59pm AEST 30/06/25 to get $100 Cashback via online redemption. View terms & conditions
    Request Price Match
  • Full Frame E-Mount FE PZ 28-135mm F4 G OSS Lens, , hi-res Full Frame E-Mount FE PZ 28-135mm F4 G OSS Lens, , lifestyle-image

    Full Frame E-Mount FE PZ 28-135mm F4 G OSS Lens

    Model: SELP28135G
    $2,499.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $900 Off Was $3399

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • E 35mm F1.8 OSS, , hi-res E 35mm F1.8 OSS, , lifestyle-image

    E 35mm F1.8 OSS

    Model: SEL35F18
    $499.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $599

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • E-Mount PZ 18-200mm F3.5-6.3 OSS Lens, , hi-res E-Mount PZ 18-200mm F3.5-6.3 OSS Lens, , lifestyle-image

    E-Mount PZ 18-200mm F3.5-6.3 OSS Lens

    Model: SELP18200
    $1,899.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $1999

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • SEL70300G Full Frame E-Mount FE 70-300mm F4.5-5.6 G OSS Lens, , hi-res SEL70300G Full Frame E-Mount FE 70-300mm F4.5-5.6 G OSS Lens, , lifestyle-image

    SEL70300G Full Frame E-Mount FE 70-300mm F4.5-5.6 G OSS Lens

    Model: SEL70300G
    $1,999.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $2099

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • E-Mount 1.4x Teleconverter Lens, , hi-res E-Mount 1.4x Teleconverter Lens, , lifestyle-image

    E-Mount 1.4x Teleconverter Lens

    Model: SEL14TC
    $699.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $799

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Order between 12:01am AEST 19/05/25 - 11:59pm AEST 30/06/25 to get $50 Cashback via online redemption. View terms & conditions
    Request Price Match
  • Full Frame E-Mount 100mm F2.8 STF G Master OSS Lens, , hi-res Full Frame E-Mount 100mm F2.8 STF G Master OSS Lens, , lifestyle-image

    Full Frame E-Mount 100mm F2.8 STF G Master OSS Lens

    Model: SEL100F28GM
    $2,299.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $2399

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • APS-C Sonnar T* E-Mount 24mm F1.8 Zeiss Lens, , hi-res APS-C Sonnar T* E-Mount 24mm F1.8 Zeiss Lens, , lifestyle-image

    APS-C Sonnar T* E-Mount 24mm F1.8 Zeiss Lens

    Model: SEL24F18Z
    $1,599.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $1699

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • Full Frame E-Mount FE 24-240mm F3.5-6.3 OSS Lens, , hi-res Full Frame E-Mount FE 24-240mm F3.5-6.3 OSS Lens, , lifestyle-image

    Full Frame E-Mount FE 24-240mm F3.5-6.3 OSS Lens

    Model: SEL24240
    $1,399.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $1499

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • Full Frame E-Mount FE 85mm F1.4 G Master Lens, , hi-res Full Frame E-Mount FE 85mm F1.4 G Master Lens, , lifestyle-image

    Full Frame E-Mount FE 85mm F1.4 G Master Lens

    Model: SEL85F14GM
    $2,399.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $2499

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • SEL85F18 Full Frame E-Mount 85mm F1.8 Lens, , hi-res SEL85F18 Full Frame E-Mount 85mm F1.8 Lens, , lifestyle-image

    SEL85F18 Full Frame E-Mount 85mm F1.8 Lens

    Model: SEL85F18
    $849.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $949

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Order between 12:01am AEST 19/05/25 - 11:59pm AEST 30/06/25 to get $50 Cashback via online redemption. View terms & conditions
    Request Price Match
  • E-Mount 18-135mm F3.5-5.6 OSS Zoom Lens, , hi-res E-Mount 18-135mm F3.5-5.6 OSS Zoom Lens, , lifestyle-image

    E-Mount 18-135mm F3.5-5.6 OSS Zoom Lens

    Model: SEL18135
    $599.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $300 Off Was $899

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • Full Frame E-Mount 135mm F1.8 G Master Lens, , hi-res Full Frame E-Mount 135mm F1.8 G Master Lens, , lifestyle-image

    Full Frame E-Mount 135mm F1.8 G Master Lens

    Model: SEL135F18GM
    $2,599.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $300 Off Was $2899

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Order between 12:01am AEST 19/05/25 - 11:59pm AEST 30/06/25 to get $150 Cashback via online redemption. View terms & conditions
    Request Price Match
  • Sonnar T* Full Frame E-Mount FE 55mm F1.8 Zeiss Lens, , hi-res Sonnar T* Full Frame E-Mount FE 55mm F1.8 Zeiss Lens, , lifestyle-image

    Sonnar T* Full Frame E-Mount FE 55mm F1.8 Zeiss Lens

    Model: SEL55F18Z
    $799.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $899

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • APS-C E-Mount 30mm F3.5 Macro Lens, , hi-res APS-C E-Mount 30mm F3.5 Macro Lens, , lifestyle-image

    APS-C E-Mount 30mm F3.5 Macro Lens

    Model: SEL30M35
    $399.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $499

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • SEL90M28G Full Frame E-Mount FE 90mm F2.8 Macro G OSS Lens, , hi-res SEL90M28G Full Frame E-Mount FE 90mm F2.8 Macro G OSS Lens, , lifestyle-image

    SEL90M28G Full Frame E-Mount FE 90mm F2.8 Macro G OSS Lens

    Model: SEL90M28G
    $999.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $300 Off Was $1299

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Order between 12:01am AEST 19/05/25 - 11:59pm AEST 30/06/25 to get $100 Cashback via online redemption. View terms & conditions
    Request Price Match
  • Full Frame E-Mount FE 12-24mm Ultra Wide-Angle Zoom G Lens, , hi-res Full Frame E-Mount FE 12-24mm Ultra Wide-Angle Zoom G Lens, , lifestyle-image

    Full Frame E-Mount FE 12-24mm Ultra Wide-Angle Zoom G Lens

    Model: SEL1224G
    $2,599.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $2699

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • Full Frame E-Mount FE 400mm F2.8 G Master OSS Lens, , hi-res Full Frame E-Mount FE 400mm F2.8 G Master OSS Lens, , lifestyle-image

    Full Frame E-Mount FE 400mm F2.8 G Master OSS Lens

    Model: SEL400F28GM
    $19,399.00 AUD

    $100 Off Was $19499

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • Full Frame E-Mount 50mm F1.8 Lens, , hi-res Full Frame E-Mount 50mm F1.8 Lens, , lifestyle-image

    Full Frame E-Mount 50mm F1.8 Lens

    Model: SEL50F18F
    $399.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $499

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Order between 12:01am AEST 19/05/25 - 11:59pm AEST 30/06/25 to get $50 Cashback via online redemption. View terms & conditions
    Request Price Match
  • E 50mm F1.8 OSS, , hi-res E 50mm F1.8 OSS, , lifestyle-image

    E 50mm F1.8 OSS

    Model: SEL50F18B
    $449.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $549

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • E-Mount E PZ 18-110mm F4 G OSS Lens, , hi-res E-Mount E PZ 18-110mm F4 G OSS Lens, , lifestyle-image

    E-Mount E PZ 18-110mm F4 G OSS Lens

    Model: SELP18110G
    $5,599.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $5699

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • Full Frame E-Mount FE 50 mm F2.8 Macro Lens, , hi-res Full Frame E-Mount FE 50 mm F2.8 Macro Lens, , lifestyle-image

    Full Frame E-Mount FE 50 mm F2.8 Macro Lens

    Model: SEL50M28
    $749.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $849

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • Full Frame E-Mount FE 70-200mm F4 G OSS Lens, , hi-res Full Frame E-Mount FE 70-200mm F4 G OSS Lens, , lifestyle-image

    Full Frame E-Mount FE 70-200mm F4 G OSS Lens

    Model: SEL70200G
    $2,099.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $2199

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • E-Mount 20mm F2.8 Lens, , hi-res E-Mount 20mm F2.8 Lens, , lifestyle-image

    E-Mount 20mm F2.8 Lens

    Model: SEL20F28
    $399.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $200 Off Was $599

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match

Terms & Conditions

1.
 Prices are in AUD and inclusive of GST. Prices are subject to change without prior notice and may vary for the same product with different colours.*Offer is a saving from the original RRP (recommended retail price).
2.
 Offer available strictly while stock lasts. Back orders will be fulfilled later. See product pages for product availability and eligibility.
3.
 Shipping is available to Australian addresses only, for purchases on store.sony.com.au. Sony will arrange bookings for orders over 20kg for a time and day to deliver. All orders require a signature as acceptance of the delivery. If there is no authorised person to sign for your delivery, a card will be left with instructions indicating follow up actions such as re-delivery times or collection. Delivery information does not apply to international addresses and deliveries must be made to an Australia addresses.
4.
 Unfortunately, we cannot deliver to PO Boxes, Drop Boxes or Parcel Lockers.

Shipping is only available to customers within NSW, VIC, ACT, QLD, SA, WA, NT, TAS only for orders on store.sony.com.au.
5.
 Sony reserves the right to change these offers at its discretion. Availability of products is not guaranteed. Inventory balances change often and may come in and out of stock frequently. Sony will not be responsible for any incorrect, inaccurate or incomplete information communicated in the course of, or in connection with, this promotion. A copy of the Promoter's privacy policy is available at http://www.sony.com.au/section/privacypolicy.
6.
 Orders must be paid in full at the time of checkout.
7.
 Your exclusive single-use coupon code is valid until 11:59 pm (AEST) 31st of October 2019.
8.
 Offer is not redeemable for cash. Offer is discount off your purchase at store.sony.com.au only.
9.
 Offer may not valid in conjunction with other promotions. See other promotions for more details.
10.
 Order value must be greater (before shipping) than the value of your exclusive voucher for your offer to be applied.
11.
 Due to the fast moving nature of flash sales, Sony reserves the right to refund where inventory is not available.