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FE 12-24mm F2.8 GM

  • E-mount Full Frame format
  • G Master ultra wide angle zoom
  • Constant F2.8 maximum aperture
Model: SEL1224GM

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What can I request for a price match?
Price match requests are available for some Sony products sold at our online Sony stores (store.sony.com.au (Australia) and store.sony.co.nz (NZ)) or our Sony stores in Australia and New Zealand. If the online Sony Store product page or Sony Store staff at our stores indicate that a Sony product is available for a price match request, you may be eligible for price matching if it is:

A qualifying product

The product must be a matching brand, model number and colour to be eligible.

Available at a qualifying retailer.

We may match local retailers in Australia and NZ (including their online prices) and marketplace sellers in Australia and NZ that source genuine Sony products that have the product in stock or available for pre-order online or in store.

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See our full list of exclusions


Terms and conditions apply: see here for Price Match Terms
Choose How You Want to Price Match
After reviewing the above criteria, follow the simple steps below:
1 1

Online

Find a Qualifying Product

Find a qualifying product from a qualifying retailer that you want to ask Sony to price match. The price must be current on the day of request and available to purchase at that price.

2 2

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Fill out the form that can be found on selected product pages - unless excluded from our Price Match. If you require assistance, reach out to our Live chat. Please be prepared to direct our support staff to the ad or website that is displaying the current lower price you would like to match.

Should your price match request be successful, we will contact you and update your shopping cart. Make sure to create/sign in to your account and add the product to cart to make this quicker. If your price match request is successful it will be valid for the time specified by our support staff – this time will vary according to product and time of request. If you do not proceed with the sale within this time, the price match price for the product will no longer apply and the price in your cart will revert to the current price for the product at store.sony.com.au (Australia) or store.sony.co.nz (New Zealand) at the time the price match expires.

1 1

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Find a Qualifying Product

Find a qualifying product from a qualifying retailer that you want to ask Sony to price match. The price must be current on the day of request and available to purchase at that price.

2 2

Price Match In Store

Take your catalogue, flyer, printed email into one of our Sony Stores to request a price match. If your price match request is successful the Sony Store staff member will tell you how long the price match is valid for. This will vary according to product and time of request. If you do not choose to proceed with the sale within the time specified by the Sony Staff member, your price match will expire.

Price Match Terms

    Customers may request a price match from Sony against the price being offered by another retailer for the same product, subject to these terms (“Terms”). In these Terms “Sony” means Sony Australia Limited (Australian purchases) or Sony New Zealand Limited (NZ purchases).

    1. Price match request is available for new Sony products sold by Sony that appear with the:
    a) “Request a Price Match” button on their product page (online purchases at store.sony.com.au (Australian purchases) or store.sony.co.nz (NZ purchases); or
    b) where indicated by Sony Staff (in store purchases at Sony stores in Australia and NZ).

    Products made available for price match are at Sony’s discretion and may change frequently.

    2. Sony may in its discretion choose to offer a price match for a current Sony product sold by Sony against a competing qualifying product (as defined below) when requested by a customer. Requests may be eligible for a price match if the below criteria are met. Sony will consider each case and communicate its result. This is not a price match guarantee. See this page for details on how to request a price match online or instore. Criteria:
    a) the product you are asking Sony to price match must be identical to the one being sold by Sony, including matching brand, model number and colour (“Qualifying Product”);
    b) the Qualifying Product must be in stock and available for sale (or available for pre-order online or in store) at a qualifying retailer (“Qualifying Retailer”). A Qualifying Retailer means:
    i) local retailers in Australia and NZ (including their online sales); and
    ii) marketplace sellers in Australia and NZ that source genuine Sony products; and
    c) the Qualifying Product must not involve one or more Exclusions, see below at end of these Terms for Exclusions. Exclusions may be updated from time to time.

    3. Other terms applicable to price match requests:
    a) Sony requires reasonable evidence to verify the price that the price match is being sought for. This may include a link to the advertisement, or a photo of the advertisement. The price must be current on the day of request and available to purchase (in stock) at that price;
    b) Price match may apply to multiple quantities of the same product at time of request to the limit set by Sony if the price match is offered (for example, if customer would like to purchase multiple quantities of the same product at the price match amount, Sony will indicate how many can be purchased at the price match price); and
    c) Australian purchases: We match store.sony.com.au on in store prices and in-store prices on store.sony.com.au. New Zealand purchases: We match store.sony.co.nz on in store prices and in-store prices on store.sony.co.nz.
    d) Price Match may not be valid in conjunction with any other offer or coupon. Check with Sony customer support (online purchases) or Sony stores in Australia or NZ at the time of making your price match request.

    4. If Sony approves the customer’s price match request the below terms apply. If Sony does not approve the customer’s price match request the customer will be informed of this. Terms that apply where price match is approved:
    a) Online purchases from store.sony.com.au (Australia) or store.sony.co.nz (New Zealand purchases):
    i) if price match is approved it will remain valid in the customer’s cart for the timeframe indicated by the Sony customer service team.
    ii) If customer chooses not to proceed with the sale within this time period, the price match price for the product will no longer apply and the price in the customer’s cart will revert to the current price for the product at store.sony.com.au (Australia) or store.sony.co.nz (New Zealand) at the time the price match expires.
    iii) If a customer removes a product subject to an approved price match from their cart, the product cannot later be added to the customer’s cart at the earlier price match price.
    b) In store purchases: if Sony approves the customer’s price match request, it will remain valid for the time period indicated by the Sony Store staff member. If the customer does not complete sale within this time period, the price match price will no longer apply.

    5. These Terms are governed by the laws of Australia (Australian purchases from Sony) and New Zealand (New Zealand purchases from Sony).

    Exclusions
    Current as at 1 November 2023
    1. Commercial quantities and pricing (price reduced due to volume or association).
    2. Stock Liquidations (goods sold by a business placed into receivership – closing down clearances).
    3. Prices where items are part of a package or bundle (Example: TV and Soundbar package, Sony will not match just the Soundbar at the reduced package price).
    4. Corporate offers where a valid account is necessary for eligibility or corporate (B2B) pricing or quotes.
    5. Price / advertising errors (technical issues, misquotes, or listings which are suspected to be incorrect).
    6. Parallel Import or Grey Market distributors.
    7. Interest free and finance offers where payment method is part of the price reduction.
    8. Offers and promotions where points make up payment.
    9. Seconds, refurbished or ex demo stock.
    10. Prices which Sony suspects are incorrect or are significantly below market / cost pricing.

    The above exclusions may not cover all situations. Other exclusions may apply and will be notified to you at the time of your request if applicable.

Recently purchased a Sony product and now seen it cheaper elsewhere? Get in touch with us at our customer support page to see if Sony, in their discretion, can offer you a partial refund. In addition, if Sony agrees to offer you a partial refund, then if we lower our in-store or online pricing during the return and exchange period, we will further match this lower price.
If you have any questions, please do not hesitate to reach out to our Live chat or give us a call. You can also speak to an assistant in-store for in-store price match requests.

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Delivery Information

Please note, we cannot deliver to PO Boxes, Parcel Lockers or international destinations and currently authority to leave (ATL) at doorsteps or un-signed is not available.

Delivery Australia

Australia

Regular deliveries to NSW, QLD and VIC metro areas should be received within 1-5 business days. For ACT, SA, WA, TAS, NT metro and other rural areas, orders should be received within 1-7 business days.

Delivery New Zealand

New Zealand

Regular deliveries to Metro areas should be received within 1-5 business days. For rural areas and Stewart Island, orders should be received within 1-7 business days but may dependant on local carriers.

Delivery Costs

Delivery Fees

Some orders may be charged a small delivery fee as part of the convenience of getting your order delivered to your doorstep. See checkout for final costs.

Delivery Sale Periods

Sale Periods

Delivery delays may be experienced during sale periods due to high demand.

  • For items over 20kg, Sony (or an authorised logistics provider) will contact to arrange a delivery time. Certain factors such as size, shipping address or volume of deliveries may delay shipments.
  • For returns, see our returns information for more details.
  • Shipping is only available to customers within NSW, VIC, ACT, QLD, SA, WA, NT, TAS only for orders on store.sony.com.au and to North Island, South Island, Stewart Island addresses only for orders on store.sony.co.nz
  • TVs cannot be shipped to regional or remote addresses. An error message may appear during checkout if the TV in your cart cannot be shipped to your selected address. Please remove the TV or choose an alternate delivery address to continue.
  • Pick up and collection of orders are not available.
  • Delivery is currently during standard business hours only.
Where To Buy
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Ultra-wide F2.8 12-24mm zoom

At the 12mm end of its range, this 12-24mm constant F2.8 zoom lens offers an ultra-wide angle of view. An innovative optical design works with Sony’s advanced XD Linear Motors to deliver outstanding G Master image quality in a lightweight lens that also features fast, precise autofocus, smooth control, and solid reliability.

Ultra-wide F2.8 12-24mm zoom
Bright F2.8 maximum aperture from 12mm to 24mm
Bright F2.8 maximum aperture from 12mm to 24mm
The ultra-wide 12mm angle of view available with this versatile lens makes it possible to emphasise distance and create dynamic perspectives that are beyond the scope of the human eye. Expand your artistic palette with deep, engaging visual imagery.
Innovative optics with the largest XA element in any α lens
Innovative optics with the largest XA element in any α lens
Three XA (extreme aspherical) elements, including the largest ever made, combine with one aspherical element in an innovative optical design that achieves stunning G Master resolution throughout the image area. Two Super ED (Extra-low Dispersion) and three ED glass elements suppress chromatic aberration, and a new Nano AR Coating II minimises flare and ghosting for clear, crisp imagery.
Constant F2.8 brightness
Constant F2.8 brightness
12-24mm zoom with a constant F2.8 maximum aperture is ideal for shooting night scenes, starry skies, and other low-light subjects at low sensitivities without having to use extremely slow shutter speeds.
Ultra-wide angles and large aperture in a small, lightweight zoom
Ultra-wide angles and large aperture in a small, lightweight zoom
An advanced optical design with four aspherical elements, including three XA types, plus a mechanical design that features Sony’s original XD linear motors, in a compact, lightweight 12-24mm constant F2.8 zoom that delivers stunning image quality. In addition to being ideal for landscapes, night scenes, and architecture, this lens provides extra mobility for active sports photographers who shoot wide angles.
XD Linear Motors for fast, accurate AF and reliable tracking
XD Linear Motors for fast, accurate AF and reliable tracking
Four XD Linear Motors, two for each of the lens’s focus groups, contribute to fast, precise autofocus and tracking that make full use of the speed potential provided by high-performance α camera bodies. New control algorithms maximise the response of the XD Linear Motor system while achieving flawless synchronisation between the focus groups. Operation is also quiet with minimal vibration.
Control and reliability for professional applications
Control and reliability for professional applications
A focus hold button, focus mode switch, zoom ring, focus ring, and other controls are designed and positioned for easy operation and a smooth workflow. Alternative functions that support the user’s individual shooting needs can be assigned to the focus hold button via camera body menu settings. A fluorine front element coating plus a dust and moisture resistant design ensure high reliability in challenging environments.
Lens Controls
1. Focusing ring / 2. Focus hold button / 3. Zooming ring / 4. Focus mode switch
Lens Configuration
G Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokeh [1] Extreme aspherical lens (XA lens) [2] Aspherical lens  [3] Super ED glass [4] ED (extra-low dispersion) glass
Lens Configuration
MTF Chart
MTF (Modulation Transfer Function) describes how well a lens can reproduce fine details, measured as the degree of contrast achieved between finely spaced lines. [1] At 12mm / Max. aperture  [2] At 12mm / F8 aperture [3] At 24mm / Max. aperture. [4] At 24mm / F8 aperture [5] Contrast (%) [6] Distance from optical center of lens (mm) [7] Spatial frequency [8] 10 lines pairs / mm [9] 30 line pairs / mm [10] Radial values [11] Tangential values
MTF Chart
Ultra-wide 12-24mm F2.8 lens with stunning corner-to-corner resolution
4 XD Linear Motors for fast, precise, quiet AF and tracking
Smooth operation and high reliability in a compact lens

Key Features

Ultra-wide F2.8 12-24mm zoom

Ultra-wide F2.8 12-24mm zoom

The ultra-wide 12mm angle of view available with this versatile lens, makes it possible to emphasise distance and create dynamic perspectives that are beyond the scope of the human eye. The 12-24mm zoom with a constant F2.8 maximum aperture is ideal for shooting night scenes, starry skies, and other low-light subjects at low sensitivities without having to use extremely slow shutter speeds.

New optics with the largest XA element

New optics with the largest XA element

Three XA (extreme aspherical) elements, including the largest ever made for any a lens, combine with one aspherical element in an innovative optical design that achieves stunning G Master resolution throughout the image area.Learn more

Minimal aberration enhances sharpness

Minimal aberration enhances sharpness

Two Super ED (Extra-low Dispersion) and three ED glass elements suppress chromatic aberration that can degrade resolution in this type of large-aperture lens, ensuring that colour smearing does not occur anywhere in the image area so that maximum sharpness is maintained throughout.Learn more

Surprisingly small and lightweight

Surprisingly small and lightweight

An innovative optical design with four aspherical elements, including three XA types, plus a mechanical design that features high-performance XD Linear Motors, in a compact 12-24mm constant F2.8 zoom that weighs only 847 grams. This lens is ideal for landscapes, night scenes, and architecture, while providing extra mobility for active sports shooters who want to use ultra-wide angles.Learn more

Crisp images in difficult light

Crisp images in difficult light

A new Nano AR Coating II that can be evenly applied to large lens elements or highly curved element surfaces has been developed to suppress internal reflections that can cause flare and ghosting for clear, crisp imagery. Despite the lens's wide angle of view, Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult light. ( [A] Conventional coating [B] Nano AR Coating II [1] Conventional coating [2] Nano AR Coating II [3] Glass [4] Highly curved glass surface [5] Reflected light )

Gorgeous G Master bokeh

Gorgeous G Master bokeh

While the extremely high surface precision of the lens's XA elements effectively suppresses onion-ring bokeh, fine tuning of the its spherical aberration characteristics during both design and manufacture, plus a 9-blade circular aperture, contribute to exquisitely smooth, creamy G Master bokeh.Learn more

Dust and moisture resistant design

Dust and moisture resistant design

A dust and moisture resistant design provides the reliability needed for outdoor use in challenging conditions.Learn more

Constant F2.8 maximum aperture for flexible moviemaking

Constant F2.8 maximum aperture for flexible moviemaking

With a constant F2.8 maximum aperture at all focal lengths, the aperture does not change while zooming so that exposure, shutter speed, and ISO sensitivity can remain consistent while shooting movies. When used on an APS-C body or with a Super 35 angle of view, the wide end of the zoom range becomes equivalent to 18mm on a full-frame body, providing a very useful zoom range for moviemaking.

Floating mechanism achieves excellent resolution from infinity to close focus

Floating mechanism achieves excellent resolution from infinity to close focus

A floating focus mechanism that divides the lens's focus group into two independently controllable groups is extremely effective in minimising aberration that varies with focusing distance. Top performance is maintained from infinity to close-up focus, throughout the entire zoom range. The floating mechanism not only contributes to outstanding close-up performance, but also outstanding sharpness with subjects at any distance.Learn more

Fluorine front element coating

Fluorine front element coating

The front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.Learn more

Natural, linear manual focus response

Natural, linear manual focus response

Linear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise.Learn more

Fast, precise autofocus and tracking

Fast, precise autofocus and tracking

A total of four XD Linear Motors, two for each of the lens's focus groups, contribute to fast, precise autofocus and tracking that augment the many advantages provided by Sony's native lenses. This advanced system makes full use of the speed potential provided by high-performance camera bodies, making it easier to capture significant moments in the most dynamic sports or other types of action. AF operation is also quiet with minimal vibration.Learn more

Rear filter holder

Rear filter holder

Standard sheet-type ND, colour correction, and other filters can be inserted into the lens's rear filter holder for expanded expressive capability. A cutting template for sheet filters is supplied.

Easy manual/auto focus switching

Easy manual/auto focus switching

A focus mode switch that allows instant switching between auto and manual focus modes can be a great advantage when shooting subjects or situations that require fine manual focus adjustment.

Customisable focus hold button

Customisable focus hold button

A conveniently placed focus hold button not only offers easy focus hold control, but can be assigned to a variety of other functions from a menu accessed via the camera body.Learn more

Integral lens hood with dedicated lens cap

Integral lens hood with dedicated lens cap

An integral lens hood effectively blocks off-axis light that can cause flare and ghosting. The supplied lens cap covers the hood, attaching easily and locking securely with the hood at any angle.

Reviews

Please note: Some product variations, services and/or features mentioned within Product Reviews may not be available in all countries.

1. With interchangeable-lens digital camera incorporating APS-C type image sensors.

2 Not guaranteed to be 100% dust and moisture proof.

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