Placeholder carousel.

Add to wishlist

Log in to add to your wishlist.

Alpha 7 IV Full-Frame Hybrid Camera (Body Only)

Model: ILCE7M4B

Add to wishlist

Log in to add to your wishlist.

Details

Product Actions

Add to cart options
Order between 01/10/24 12:01am AEST - 31/12/24 11:59pm AEDT for chance to win 2 tickets for a voyage to Antarctica via online entry.
Qualifies for 2 entries. View terms & conditions
Request Price Match
Delivery
Available to Order
Availability is subject to change

Shipping & Delivery: Timeframes shown are subject to change. "Shipping" is defined as departure from warehouse. View our shipping guidelines.

Visa Master American Express Payments Paypal Payments Afterpay
10% Offer

Up to 10% off Sign-up Offer

Enjoy a single use voucher for 5% off TV and 10% off selected audio when you join MySony^

Why join MySony?

Free Shipping

Free shipping with MySony - no minimum spend required
Why join MySony?

Money Back

30 day love it or your money back on eligible products*
Why join MySony?

$20 Birthday voucher

Celebrate your Birthday with a $20 voucher
Learn More *Terms and Conditions Apply

^Exclusions and terms and conditions apply. New accounts created on or after 14 Nov 2024 who opt in to news & offers. Discount will be 5% or 10% according to product, and is subject to change. Voucher valid for a limited time. Offer is subject to change. Not valid in conjunction with any other offer. Click here for offer details

Would you also like

Scene is designed by photographers, for photographers.

Connect with other photographers in your city and discover competitions, events and articles to make the most of your photographic journey


Delivery Information

Please note, we cannot deliver to PO Boxes, Parcel Lockers or international destinations and currently authority to leave (ATL) at doorsteps or un-signed is not available.

Delivery Australia

Australia

Regular deliveries to NSW, QLD and VIC metro areas should be received within 1-5 business days. For ACT, SA, WA, TAS, NT metro and other rural areas, orders should be received within 1-7 business days.

Delivery New Zealand

New Zealand

Regular deliveries to Metro areas should be received within 1-5 business days. For rural areas and Stewart Island, orders should be received within 1-7 business days but may dependant on local carriers.

Delivery Costs

Delivery Fees

Some orders may be charged a small delivery fee as part of the convenience of getting your order delivered to your doorstep. See checkout for final costs.

Delivery Sale Periods

Sale Periods

Delivery delays may be experienced during sale periods due to high demand.

  • For items over 20kg, Sony (or an authorised logistics provider) will contact to arrange a delivery time. Certain factors such as size, shipping address or volume of deliveries may delay shipments.
  • For returns, see our returns information for more details.
  • Shipping is only available to customers within NSW, VIC, ACT, QLD, SA, WA, NT, TAS only for orders on store.sony.com.au and to North Island, South Island, Stewart Island addresses only for orders on store.sony.co.nz
  • TVs cannot be shipped to regional or remote addresses. An error message may appear during checkout if the TV in your cart cannot be shipped to your selected address. Please remove the TV or choose an alternate delivery address to continue.
  • Pick up and collection of orders are not available.
  • Delivery is currently during standard business hours only.
Where To Buy
Sony Direct
Sony Direct
Sony Stores
Shop Now

Basic has never been this good

Prepare to be inspired. The α7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology.

Basic has never been this good
Higher resolution, better colour reproduction
Higher resolution, better colour reproduction
In addition to boasting a larger pixel count and higher resolution than the α7 III, the α7 IV and its powerful Exmor R sensor represent a significant evolution of Sony's original image technology, for improvements that go beyond mere numbers. Experience new levels of colour gradation and detail rendering as well as soft, natural-looking human skin textures.
Sony's smart AI-based Real-time Tracking
Sony's smart AI-based Real-time Tracking
Sony's unique subject recognition algorithm uses colour, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Just select the subject to track, then leave it to the camera.
Pet photos made easy
Pet photos made easy
By setting the camera's subject detection type to "Animal" in advance, you can automatically detect and track an animal's eyes, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved, with reliable tracking and accurate focus even when the animal's face is upside down.

Key Features

4K 60p recording, 4:2:2 10-bit recording

4K 60p recording, 4:2:2 10-bit recording

The a7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p recording, and when recording 4K movies at 30p, full-frame 7K oversampling produces high-resolution, highly detailed 4K. 10-bit 4:2:2 video can be recorded internally, allowing fuller, more natural gradations and greater editing freedom. The XAVC HS file format provides roughly twice the coding efficiency of MPEG-4 AVC/H.264.

Set the mood, in-camera, with Creative Look

Set the mood, in-camera, with Creative Look

Broaden your creative palette with a selection of ten Creative Look presets. You can easily impart a particular mood in your still images, movies and live streaming, and all preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting.

Beautiful colour expression made simple, with S-Cinetone

Beautiful colour expression made simple, with S-Cinetone

The a7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta camera. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin colour, plus soft colours and gorgeous highlights. Because it's in-camera, it's easy to create a more expressive look for your movie imagery without post-editing.

S-Log for colour matching with professional video equipment

S-Log for colour matching with professional video equipment

The a7 IV provides S-Log2 and S-Log3 gamma curves, with the latter allowing capture of 15+ stops of dynamic range. The S-Gamut3 and S-Gamut3.Cine colour gamut settings make it easy to match a7 IV footage with footage from VENICE digital cinema cameras or Cinema Line cameras like the FX6 and FX3. The native sensitivity when shooting S-Log is ISO 800, and it can be lowered by as much as two stops (ISO 200-640) below the standard range to achieve extra low noise.

Soft Skin Effect for bright and beautiful skin appearance

Soft Skin Effect for bright and beautiful skin appearance

The built-in Soft Skin Effect makes skin look more beautiful, softening wrinkles, blemishes and dull patches while preserving liveliness in eye and mouth areas. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions as well as enhancing still shots and movies. Four level settings are available, so you can adjust the degree of the effect as you wish.

Optical 5-axis in-body image stabilisation for 5.5-step compensation

Optical 5-axis in-body image stabilisation for 5.5-step compensation

The a7 IV's high-precision stabilisation unit and gyro sensors work with stabilisation algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximise the performance of the camera's 33.0MP sensor. This in-body stabilisation allows effective use with a wide range of lenses. The live monitor view shows the stabilised still image while the shutter button is half-pressed, an especially helpful feature when using a telephoto or macro lens, and it can be used in conjunction with the MF Assist and Focus Magnifier features.

Hand-held movie shooting with Active Mode

Hand-held movie shooting with Active Mode

Active Mode uses the camera's stabilisation unit, gyro sensors and sophisticated algorithms for highly effective in-camera optical image stabilisation during movie shoots. The powerful processing engine precisely detects the required amount of compensation for smooth stabilisation in all formats, including 4K, without compromising the a7 IV's compact size and mobility. And, because the gyro data is also recorded alongside the video, even more effective post-production stabilisation can be applied for ultra smooth shots using Catalyst Browse/Prepare software.

Heat management

Heat management

To allow extended continuous recording, efficient heat dissipation is provided by Sony's proprietary S (sigma)-shaped thermal mounting. The mounting, which is also used on flagship models, is constructed from a graphite material with excellent thermal conduction properties. This structure allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilisation while heat is efficiently dissipated.

Dual media slots, with CFexpress Type A support

Dual media slots, with CFexpress Type A support

Dual media slots allow you to continue shooting even if one memory card fills up. One of the slots supports high-performance CFexpress Type A cards, and both slots support UHS-I and UHS-II SDXC/SDHC cards. With their fast write speeds, CFexpress Type A cards are particularly suited to high-speed continuous still shooting as well as high-resolution, high-bitrate 4K movie recording.

Reliable, robust engineering

Reliable, robust engineering

We have improved the dust and moisture resistance of the a7 IV to provide outstanding reliability even in challenging outdoor shooting environments. Design refinements include more sealing at body seams and the battery compartment cover (compared to the a7 III), a redesigned lens lock button, and extra cushioning around the mount. A lightweight, high-rigidity magnesium alloy used for the camera's top cover, front cover, and internal frame provides excellent durability.

Consideration for the environment and resource conservation

Consideration for the environment and resource conservation

Sony's "Road to Zero" environmental plan was launched in 2010 with the ultimate goal of achieving a zero environmental footprint. Currently nearly all plastic packaging materials for the a7 IV are recycled. Recyclable materials are also used for camera bodies whenever possible, reducing environmental burden without compromising functionality. While retaining state-of-the-art performance, we aim to further reduce energy and resource consumption to reduce the burden on the environment.

Imaging Edge Desktop / Imaging Edge Mobile

Imaging Edge Desktop / Imaging Edge Mobile

Expand your creative horizons with Imaging Edge Desktop and Imaging Edge Mobile. The Imaging Edge Desktop PC application lets you control and monitor shoots directly from your PC screen, preview photos, and develop RAW/HEIF data into high-quality photos for delivery. Imaging Edge Mobile applications use the Wi-Fi and Bluetooth functionality of the a7 IV to provide a wide variety of convenient shooting and sharing functions.

Works with iMovie and Final Cut Pro X

Works with iMovie and Final Cut Pro X

This product is compatible with Final Cut Pro X and iMovie.

Buffer memory supports continuous shooting and recording

Buffer memory supports continuous shooting and recording

Both the mechanical and electronic shutters allow continuous shooting at up to 10 fps with AF/AE tracking. The latest powerful processing engine and increased buffer memory allow faster writing to memory cards, so you can shoot more than 800 uncompressed RAW+JPEG frames (more than 1600 altogether), or more than 1000 compressed RAW+JPEG frames (more than 2000 altogether, up to a full memory card). Increased processing power also allows you to change menu settings even while data is being written to the memory card.

Fast Hybrid AF with improved speed, precision and tracking

Fast Hybrid AF with improved speed, precision and tracking

Using a combination of phase-detection AF and contrast-detection AF, Fast Hybrid AF focuses precisely even on small subjects or on people posed in front of a nighttime background. A wide, dense AF area covers roughly 94 of the image area for both still and movie shooting with 759 phase-detection points, while the contrast-detection AF system uses 425 points. This vast collection of data is analysed in real time by the latest powerful processing engine to achieve the AF system's impressive results.

AI-based Real-time Eye AF and Real-time Tracking

AI-based Real-time Eye AF and Real-time Tracking

The superior processing power of the BIONZ XR engine has led to improvements in both Real-time Eye AF and Real-time Tracking features. Improved face detection translates into 30 better eye-detection accuracy, while faster image processing yields higher accuracy when the subject is looking up, down, or sideways. Real-time Tracking allows you to select your subject and then leave tracking to the camera, relying on the latest subject recognition algorithm and high-speed analysis of spatial data by the processing engine.

Bird mode for Real-time Eye AF, now available in movies

Bird mode for Real-time Eye AF, now available in movies

The Real-time Eye AF function is now capable of detecting the eyes of birds and tracking them in real time, for both still shots and movies. The BIONZ XR engine runs optimised AF and tracking algorithms to ensure uninterrupted tracking even for birds in flight, whose movement is hard to predict. Once you've selected a bird, the camera will automatically detect and precisely track that bird's eye, whether the bird is perched or in flight.

AF control through touch operation

AF control through touch operation

Touch Tracking lets you select a subject to track simply by touching the LCD screen, even while using the viewfinder, for more intuitive AF control for both still shots and movies. Easier focus operation is particularly helpful when you're shooting movies alone or using a gimbal, allowing you to concentrate on composing your shots.

AF Assist for seamless transitions to manual focus

AF Assist for seamless transitions to manual focus

The AF Assist function, inherited from the Cinema Line FX6, lets you seamlessly switch to and from manual focus during movie shoots. When this feature has been turned on, rotating the focus ring temporarily switches operation from autofocus to manual focus to allow you to deliberately shift your focus to a different subject.

Visualise depth of field during movie shoots with Focus Map

Visualise depth of field during movie shoots with Focus Map

The new Focus Map overlays focus information onto a live real-time display to show which areas are in or out of focus. Being able to clearly visualise depth of field in this way makes it easier to quickly set up your ideal focus point and depth of field during rehearsal. As a result you can use the camera's excellent video definition and fast lenses to create impressive shots with shallow depth of field.

Communication features for easy sharing and distribution

Communication features for easy sharing and distribution

The a7 IV is equipped with robust wired and wireless communication features for more comfortable sharing and distribution. In-body wireless LAN uses a 5GHz band in addition to the 2.4GHz band, for fast data transfer. Background FTP transfer of files can be set to occur automatically while shooting continues, and a USB Type-C connector supports fast SuperSpeed USB 10Gbps (USB 3.2 Gen 2) data transfer.

Instant real-time live streaming via USB connection

Instant real-time live streaming via USB connection

Live streaming is as easy as connecting to a computer through a USB connection, and you can choose from four different output formats, including high-resolution 4K video. You can select whichever configuration is best for current network conditions and the devices used, and simultaneous internal recording is also available, giving you broad flexibility to cover a wide variety of needs.

High-capacity Z batteries and USB Power Delivery

High-capacity Z batteries and USB Power Delivery

The a7 IV relies on a high-capacity Z battery (NP-FZ100), along with external power options that include USB power supplies and AC adaptors. Battery drain can be minimised by adding a high-capacity mobile battery for outdoor shooting. A USB charger or mobile battery that supports USB PD can be connected to the camera's USB Type-C port, for extended recording.

Newly developed 33.0MP back-illuminated CMOS image sensor

Newly developed 33.0MP back-illuminated CMOS image sensor

The full-frame Exmor R CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording at up to 60p. The sensor also provides improved colour reproducibility, low-noise performance at all sensitivities, 15-stop dynamic range on stills, and increased AF precision and focal stability.

BIONZ XR image processor for up to 8x processing speed

BIONZ XR image processor for up to 8x processing speed

The BIONZ XR engine, also used in the flagship a1 and a7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF, image recognition and image quality adjustment to minimise processing latency, for greatly increased movie and still processing power. User interface, network, and file management processing is distributed in order to deliver fast response regardless of real-time processing load.

Beautiful image rendering with low noise

Beautiful image rendering with low noise

Visible benefits of the powerful new 33.0MP sensor and engine go beyond mere numbers. They include soft, natural-looking human skin textures, a stunning level of detail in landscapes and scenery, and better colour reproduction, with higher subjective resolution resulting from improved algorithms. The standard sensitivity range of ISO 100-51200 is expandable to ISO 50-204800 for stills and ISO 100-102400 for movies, with low-noise performance throughout.

Smoother gradation rendering with 10-bit HEIF recording

Smoother gradation rendering with 10-bit HEIF recording

The a7 IV offers HEIF (High Efficiency Image File) still-image encoding, in addition to conventional RAW and JPEG. Smooth 10-bit gradations provide more realistic reproduction of skies and portrait subjects, and the use of 10-bit depth minimises degradation of image quality when editing. HEIF still images recorded in HLG mode can be played back on a compatible BRAVIA 4K TV, via an HDMI connection, to display images with an extraordinarily wide dynamic range.

Breathing Compensation for consistent angle of view when focusing

Breathing Compensation for consistent angle of view when focusing

For the first time in the a series, the a7 IV provides compensation for focus breathing. Focus breathing is any change in a lens's angle of view that corresponds to changes in focus. Sony's original Clear Image Zoom technology is used to automatically maintain a consistent angle of view, for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilisation to shoot stable, consistent imagery.

Still/Movie/S&Q dial for quick access to hybrid capabilities

Still/Movie/S&Q dial for quick access to hybrid capabilities

Befitting the a7 IV's status as a true hybrid camera, it comes equipped with a dedicated Still/Movie/S&Q dial to instantly switch between movies and stills. The dial switches the menus, functions, and custom settings of various controls between still and movie mode, and settings such as aperture and shutter speed are also maintained separately for stills and movies. S&Q mode can also be selected, for fast access to slow-motion or quick-motion shooting.

The latest mode-specific menus and customisable Rear dial R

The latest mode-specific menus and customisable Rear dial R

The a7 IV's menus are specific to either stills or movies, and for easier navigation menus are configured to show three levels of hierarchy at once. Separate functions for stills and for movies can be assigned to various buttons and dials, including the new, freely customisable Rear dial R. With controls tailored to whichever shooting mode you are currently using, the flexible access provided by the Rear dial R contributes to greatly enhanced still and movie shooting efficiency.

Vari-angle LCD monitor for greater freedom when shooting

Vari-angle LCD monitor for greater freedom when shooting

The large, side-opening 3.0-type 1.03-megadot touch-panel LCD monitor offers ample brightness for clear viewing in outdoor settings, and its 3:2 aspect ratio makes efficient use of the display area. The vari-angle mechanism allows flexible positioning and framing for handheld shots, gimbal-mounted or documentary-style self-shooting, or very low ground-level shots.

3.68 megadot high-definition Quad-VGA OLED viewfinder

3.68 megadot high-definition Quad-VGA OLED viewfinder

The a7 IV's Quad-VGA OLED viewfinder provides roughly 1.6 times the resolution of the a7 III viewfinder, with a 37.3º FOV and a 23mm high eyepoint. With high resolution, improved electronic viewfinder image quality, and fogging and dust resistance (including significantly improved internal fogging resistance relative to the a7 III), it is designed for clear and comfortable viewing in a wide range of shooting environments.

Specifications

Lens Compatibility

    • Lens Compatibility E-mount
    • Lens Mount E-mount

Sensor Type

    • Sensor Type 35 mm full frame (35.9 x 23.9 mm), Exmor R CMOS sensor

ISO Sensitivity

    • ISO Sensitivity Still images: ISO 100-51200 (ISO numbers from 50 to 204800 can be set as expanded ISO), AUTO (ISO 100-12800, selectable lower limit and upper limit), Movies: ISO 100-51200 equivalent (ISO numbers up to 102400 can be set as expanded ISO), AUTO (ISO 100-12800, selectable lower limit and upper limit)

Number Of Pixels (Effective)

    • Number Of Pixels (Effective) Approx. 33.0 megapixels

LCD Screen

    • Screen Type 7.5 cm (3.0-type) type TFT

Drive

    • Continues Shooting Continuous shooting: Hi+: 10 fps, Hi: 8 fps, Mid: 6 fps, Lo: 3 fps

Focus

    • Focus Point 759 Focal Plane (Phase-Detection)
    • EYE AF [Still images] Human (Right/Left Eye Select) / Animal (Right/Left Eye Select) / Bird, [Movie] Human (Right/Left Eye Select) / Animal (Right/Left Eye Select) / Bird

Interface

    • Functions FTP Transfer Func. (Wired LAN(USB-LAN), USB Tethering, Wi-Fi), View on Smartphone, Remote control via Smartphone, PC Remote, BRAVIA Sync (Control for HDMI), PhotoTV HD

Battery Life (CIPA, Still Images)

    • Battery Life (CIPA, Still Images) approx. 580 shots (LCD monitor)

Power

    • Supplied Battery One rechargeable battery pack NP-FZ100

Recording (movie)

    • Creative Look ST, PT, NT, VV, VV2, FL, IN, SH, BW, SE, Custom Look (1-6)
    • Movie Recording System (XAVC Hs 4K) 3840 x 2160 (4:2:0, 10bit, NTSC) (Approx.): 60p (150 Mbps / 75 Mbps / 45 Mbps), 24p (100 Mbps / 50 Mbps / 30 Mbps), 3840 x 2160 (4:2:0, 10bit, PAL) (Approx.): 50p (150 Mbps / 75 Mbps / 45 Mbps), 3840 x 2160 (4:2:2, 10bit, NTSC) (Approx.): 60p (200 Mbps / 100 Mbps), 24p (100 Mbps / 50 Mbps), 3840 x 2160 (4:2:2, 10bit, PAL) (Approx.): 50p (200 Mbps / 100 Mbps)
    • Movie Recording System (XAVC S 4K) 3840 x 2160 (4:2:0, 8bit, NTSC) (Approx.): 60p (150 Mbps), 30p (100 Mbps / 60 Mbps), 24p (100 Mbps / 60 Mbps), 3840 x 2160 (4:2:0, 8bit, PAL) (Approx.): 50p (150 Mbps), 25p (100 Mbps / 60 Mbps), 3840 x 2160 (4:2:2, 10bit, NTSC) (Approx.): 60p (200 Mbps), 30p (140 Mbps), 24p (100 Mbps), 3840 x 2160 (4:2:2, 10bit, PAL) (Approx.): 50p (200 Mbps), 25p (140 Mbps)
    • Movie Recording System (XAVC S HD) 1920 x 1080 (4:2:0, 8bit, NTSC) (Approx.): 120p (100 Mbps / 60 Mbps), 60p (50 Mbps / 25 Mbps), 30p (50 Mbps / 16 Mbps), 24p (50 Mbps), 1920 x 1080 (4:2:0, 8bit, PAL) (Approx.): 100p (100 Mbps / 60 Mbps), 50p (50 Mbps / 25 Mbps), 25p (50 Mbps / 16 Mbps), 1920 x 1080 (4:2:2, 10bit, NTSC) (Approx.): 60p (50 Mbps), 30p (50 Mbps), 24p (50 Mbps), 1920 x 1080 (4:2:2, 10bit, PAL) (Approx.): 50p (50 Mbps), 25p (50 Mbps)
    • Movie Recording System (XAVC S-I 4K) 3840 x 2160 (4:2:2, 10bit, NTSC) (Approx.): 60p (600 Mbps), 30p (300 Mbps), 24p (240 Mbps), 3840 x 2160 (4:2:2, 10bit, PAL) (Approx.): 50p (500 Mbps), 25p (250 Mbps)
    • Movie Recording System (XAVC S-I HD) 1920 x 1080 (4:2:2, 10bit, NTSC) (Approx.): 60p (222 Mbps), 30p (111 Mbps), 24p (89 Mbps), 1920 x 1080 (4:2:2, 10bit, PAL) (Approx.): 50p (185 Mbps), 25p (93 Mbps)

Recording (still images)

    • Creative Look ST, PT, NT, VV, VV2, FL, IN, SH, BW, SE, Custom Look (1-6)

Viewfinder

    • Viewfinder Type 1.3 cm (0.5 type) electronic viewfinder (Quad-VGA OLED)
    • Display Function Histogram, Real-time image-adjustment display, Digital level gauge, Grid line, Focus check, Peaking MF, Zebra, Movie marker, Emphasized display during REC

Size and Weight

    • Width (cm) 16.50
    • Height (cm) 17.00
    • Weight (kg) 1.34
    • Carton Width (cm) 25.50
    • Carton Height (cm) 19.00
    • Carton Weight (kg) 3.04
New Firmware Update Available - Update Ver.1.10
support services
  • Allows you to select M and S sizes in addition to L when using the RAW recording lossless compression method
  • The shutter speed and ISO sensitivity settings dedicated for flash photography can be retained
  • Adds the Touch Shutter function
  • Improves the accuracy of the Eye AF feature
  • ... and more. Find more details in the link below

    Check the Sony support site

    Reviews

    Please note: Some product variations, services and/or features mentioned within Product Reviews may not be available in all countries.

    Support

    Warranty

    When you purchase a Sony product, you have the peace of mind in knowing that your product is covered by Sony's Standard Warranty provided by Sony Australia Limited (for Australian purchases) and Sony New Zealand Limited (for New Zealand purchases)

    Request A Price Match

    $
    Yes, I consent to receiving promotional and other marketing messages from Sony and understand the Sony Privacy Collection Notice and privacy policy.
    We do not share your personal info. See our Privacy Policy for more information.
    What can I request for a price match?
    Price match requests are available for some Sony products sold at our online Sony stores (store.sony.com.au (Australia) and store.sony.co.nz (NZ)) or our Sony stores in Australia and New Zealand. If the online Sony Store product page or Sony Store staff at our stores indicate that a Sony product is available for a price match request, you may be eligible for price matching if it is:

    A qualifying product

    The product must be a matching brand, model number and colour to be eligible.

    Available at a qualifying retailer.

    We may match local retailers in Australia and NZ (including their online prices) and marketplace sellers in Australia and NZ that source genuine Sony products that have the product in stock or available for pre-order online or in store.

    Not shown on our exclusions list


    See our full list of exclusions


    Terms and conditions apply: see here for Price Match Terms
    Choose How You Want to Price Match
    After reviewing the above criteria, follow the simple steps below:
    1 1

    Online

    Find a Qualifying Product

    Find a qualifying product from a qualifying retailer that you want to ask Sony to price match. The price must be current on the day of request and available to purchase at that price.

    2 2

    Fill out the form to request a Price Match

    Fill out the form that can be found on selected product pages - unless excluded from our Price Match. If you require assistance, reach out to our Live chat. Please be prepared to direct our support staff to the ad or website that is displaying the current lower price you would like to match.

    Should your price match request be successful, we will contact you and update your shopping cart. Make sure to create/sign in to your account and add the product to cart to make this quicker. If your price match request is successful it will be valid for the time specified by our support staff – this time will vary according to product and time of request. If you do not proceed with the sale within this time, the price match price for the product will no longer apply and the price in your cart will revert to the current price for the product at store.sony.com.au (Australia) or store.sony.co.nz (New Zealand) at the time the price match expires.

    1 1

    In-Store

    Find a Qualifying Product

    Find a qualifying product from a qualifying retailer that you want to ask Sony to price match. The price must be current on the day of request and available to purchase at that price.

    2 2

    Price Match In Store

    Take your catalogue, flyer, printed email into one of our Sony Stores to request a price match. If your price match request is successful the Sony Store staff member will tell you how long the price match is valid for. This will vary according to product and time of request. If you do not choose to proceed with the sale within the time specified by the Sony Staff member, your price match will expire.

    Price Match Terms

      Customers may request a price match from Sony against the price being offered by another retailer for the same product, subject to these terms (“Terms”). In these Terms “Sony” means Sony Australia Limited (Australian purchases) or Sony New Zealand Limited (NZ purchases).

      1. Price match request is available for new Sony products sold by Sony that appear with the:
      a) “Request a Price Match” button on their product page (online purchases at store.sony.com.au (Australian purchases) or store.sony.co.nz (NZ purchases); or
      b) where indicated by Sony Staff (in store purchases at Sony stores in Australia and NZ).

      Products made available for price match are at Sony’s discretion and may change frequently.

      2. Sony may in its discretion choose to offer a price match for a current Sony product sold by Sony against a competing qualifying product (as defined below) when requested by a customer. Requests may be eligible for a price match if the below criteria are met. Sony will consider each case and communicate its result. This is not a price match guarantee. See this page for details on how to request a price match online or instore. Criteria:
      a) the product you are asking Sony to price match must be identical to the one being sold by Sony, including matching brand, model number and colour (“Qualifying Product”);
      b) the Qualifying Product must be in stock and available for sale (or available for pre-order online or in store) at a qualifying retailer (“Qualifying Retailer”). A Qualifying Retailer means:
      i) local retailers in Australia and NZ (including their online sales); and
      ii) marketplace sellers in Australia and NZ that source genuine Sony products; and
      c) the Qualifying Product must not involve one or more Exclusions, see below at end of these Terms for Exclusions. Exclusions may be updated from time to time.

      3. Other terms applicable to price match requests:
      a) Sony requires reasonable evidence to verify the price that the price match is being sought for. This may include a link to the advertisement, or a photo of the advertisement. The price must be current on the day of request and available to purchase (in stock) at that price;
      b) Price match may apply to multiple quantities of the same product at time of request to the limit set by Sony if the price match is offered (for example, if customer would like to purchase multiple quantities of the same product at the price match amount, Sony will indicate how many can be purchased at the price match price); and
      c) Australian purchases: We match store.sony.com.au on in store prices and in-store prices on store.sony.com.au. New Zealand purchases: We match store.sony.co.nz on in store prices and in-store prices on store.sony.co.nz.
      d) Price Match may not be valid in conjunction with any other offer or coupon. Check with Sony customer support (online purchases) or Sony stores in Australia or NZ at the time of making your price match request.

      4. If Sony approves the customer’s price match request the below terms apply. If Sony does not approve the customer’s price match request the customer will be informed of this. Terms that apply where price match is approved:
      a) Online purchases from store.sony.com.au (Australia) or store.sony.co.nz (New Zealand purchases):
      i) if price match is approved it will remain valid in the customer’s cart for the timeframe indicated by the Sony customer service team.
      ii) If customer chooses not to proceed with the sale within this time period, the price match price for the product will no longer apply and the price in the customer’s cart will revert to the current price for the product at store.sony.com.au (Australia) or store.sony.co.nz (New Zealand) at the time the price match expires.
      iii) If a customer removes a product subject to an approved price match from their cart, the product cannot later be added to the customer’s cart at the earlier price match price.
      b) In store purchases: if Sony approves the customer’s price match request, it will remain valid for the time period indicated by the Sony Store staff member. If the customer does not complete sale within this time period, the price match price will no longer apply.

      5. These Terms are governed by the laws of Australia (Australian purchases from Sony) and New Zealand (New Zealand purchases from Sony).

      Exclusions
      Current as at 1 November 2023
      1. Commercial quantities and pricing (price reduced due to volume or association).
      2. Stock Liquidations (goods sold by a business placed into receivership – closing down clearances).
      3. Prices where items are part of a package or bundle (Example: TV and Soundbar package, Sony will not match just the Soundbar at the reduced package price).
      4. Corporate offers where a valid account is necessary for eligibility or corporate (B2B) pricing or quotes.
      5. Price / advertising errors (technical issues, misquotes, or listings which are suspected to be incorrect).
      6. Parallel Import or Grey Market distributors.
      7. Interest free and finance offers where payment method is part of the price reduction.
      8. Offers and promotions where points make up payment.
      9. Seconds, refurbished or ex demo stock.
      10. Prices which Sony suspects are incorrect or are significantly below market / cost pricing.

      The above exclusions may not cover all situations. Other exclusions may apply and will be notified to you at the time of your request if applicable.

    Recently purchased a Sony product and now seen it cheaper elsewhere? Get in touch with us at our customer support page to see if Sony, in their discretion, can offer you a partial refund. In addition, if Sony agrees to offer you a partial refund, then if we lower our in-store or online pricing during the return and exchange period, we will further match this lower price.
    If you have any questions, please do not hesitate to reach out to our Live chat or give us a call. You can also speak to an assistant in-store for in-store price match requests.
    Set A Price Alert
    Let us tell you when the price drops.
    Price Alert Set!
    We will contact you as soon the price drops.
    Set A Price Alert product-image
    Send me SMS updates at
    Example: +61412345678 or +61212345678
    When the price drops below
    ILCE7M4B

    Yes, I consent to receiving promotional and other marketing messages from Sony & understand that I can opt out of these communications at any time and have read and understood the Sony Privacy Collection Notice and privacy policy.

     

    Connect with other photographers in your city and discover competitions, events and articles to make the most of your photographic journey!