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  • Full Frame E-Mount FE 35mm F1.8 Lens, , hi-res Full Frame E-Mount FE 35mm F1.8 Lens, , lifestyle-image

    Full Frame E-Mount FE 35mm F1.8 Lens

    Model: SEL35F18F
    $899.00 AUD
    Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 31/8/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..
    Sign Up Offer - Enjoy 10% Off this product (100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
  • SEL90M28G Full Frame E-Mount FE 90mm F2.8 Macro G OSS Lens, , hi-res SEL90M28G Full Frame E-Mount FE 90mm F2.8 Macro G OSS Lens, , lifestyle-image

    SEL90M28G Full Frame E-Mount FE 90mm F2.8 Macro G OSS Lens

    Model: SEL90M28G
    $1,199.00 AUD
    Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 31/8/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..
    Sign Up Offer - Enjoy 10% Off this product (100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
  • Full Frame E-Mount FE 12-24mm Ultra Wide-Angle Zoom G Lens, , hi-res Full Frame E-Mount FE 12-24mm Ultra Wide-Angle Zoom G Lens, , lifestyle-image

    Full Frame E-Mount FE 12-24mm Ultra Wide-Angle Zoom G Lens

    Model: SEL1224G
    $2,699.00 AUD
    Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 31/8/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..
    Sign Up Offer - Enjoy 10% Off this product (100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
  • Vlog camera ZV-1, , hi-res

    Vlog camera ZV-1

    Model: ZV1
    $999.00 AUD
    20% off Accessories when purchased in the same transaction with any eligible Sony Camera. Offer ends 11:59PM AEST 30/9/2026. Exclusions & T&Cs Apply
    Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 31/8/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..
    Sign Up Offer - Enjoy 10% Off this product (100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
  • LX-310 Turntable with BLUETOOTH connectivity, , hi-res LX-310 Turntable with BLUETOOTH connectivity, , lifestyle-image

    LX-310 Turntable with BLUETOOTH connectivity

    Model: PSLX310BT
    $269.00 AUD
    Sign Up Offer - Enjoy 10% Off this product ($100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
  • Alpha 7 III Digital E-Mount Camera with 35mm Full Frame Image Sensor (Body only), , hi-res Alpha 7 III Digital E-Mount Camera with 35mm Full Frame Image Sensor (Body only), , lifestyle-image

    Alpha 7 III Digital E-Mount Camera with 35mm Full Frame Image Sensor (Body only)

    Model: ILCE7M3B
    $1,849.00 AUD
    Bundle and Save by pairing the Alpha 7 III with 35mm full-frame image sensor camera (ILCE7M3B) with the FE 24-105mm F4 G OSS Lens (SEL24105G). Learn More about Camera Bundles.
    20% off Accessories when purchased in the same transaction with any eligible Sony Camera. Offer ends 11:59PM AEST 30/9/2026. Exclusions & T&Cs Apply
    *Bundle and save on selected camera + lens pairings. Learn More about Camera Bundles.
    Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 31/8/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..
    Sign Up Offer - Enjoy 10% Off this product (100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
  • SEL85F18 Full Frame E-Mount 85mm F1.8 Lens, , hi-res SEL85F18 Full Frame E-Mount 85mm F1.8 Lens, , lifestyle-image

    SEL85F18 Full Frame E-Mount 85mm F1.8 Lens

    Model: SEL85F18
    $749.00 AUD
    Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 31/8/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..
    Sign Up Offer - Enjoy 10% Off this product (100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
  • Full Frame E-Mount FE PZ 28-135mm F4 G OSS Lens, , hi-res Full Frame E-Mount FE PZ 28-135mm F4 G OSS Lens, , lifestyle-image

    Full Frame E-Mount FE PZ 28-135mm F4 G OSS Lens

    Model: SELP28135G
    $2,899.00 AUD
    $400 Cashback* via online redemption when you purchase a selected new-release Sony camera with an eligible lens in the same transaction. Max. of two lenses may be purchased with an eligible camera body to claim up to $800 cashback. Offer ends 11:59PM 2/9/26. T&Cs Apply. Learn more.
    Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 31/8/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..
    Sign Up Offer - Enjoy 10% Off this product (100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
  • Full Frame E-Mount FE 85mm F1.4 G Master Lens, , hi-res Full Frame E-Mount FE 85mm F1.4 G Master Lens, , lifestyle-image

    Full Frame E-Mount FE 85mm F1.4 G Master Lens

    Model: SEL85F14GM
    $2,099.00 AUD
    Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 31/8/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..
    Sign Up Offer - Enjoy 10% Off this product (100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
  • Sonnar T* Full Frame E-Mount FE 55mm F1.8 Zeiss Lens, , hi-res Sonnar T* Full Frame E-Mount FE 55mm F1.8 Zeiss Lens, , lifestyle-image

    Sonnar T* Full Frame E-Mount FE 55mm F1.8 Zeiss Lens

    Model: SEL55F18Z
    $899.00 AUD
    Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 31/8/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..
    Sign Up Offer - Enjoy 10% Off this product (100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
  • APS-C E-Mount 70-350mm F4.5-6.3 G OSS Zoom Lens, , hi-res APS-C E-Mount 70-350mm F4.5-6.3 G OSS Zoom Lens, , lifestyle-image

    APS-C E-Mount 70-350mm F4.5-6.3 G OSS Zoom Lens

    Model: SEL70350G
    $1,499.00 AUD
    Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 31/8/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..
    Sign Up Offer - Enjoy 10% Off this product (100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
  • HT-S100F 2ch Single Soundbar with Bluetooth technology, , hi-res HT-S100F 2ch Single Soundbar with Bluetooth technology, , lifestyle-image

    HT-S100F 2ch Single Soundbar with Bluetooth technology

    Model: HTS100F
    $199.00 AUD
    Sign Up Offer - Enjoy 10% Off this product ($100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
    Sign Up Offer - Enjoy 10% Off this product ($200 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
  • Alpha 6400 Premium Digital E-Mount Camera with APS-C Sensor (Black Body), , hi-res Alpha 6400 Premium Digital E-Mount Camera with APS-C Sensor (Black Body), , lifestyle-image

    Alpha 6400 Premium Digital E-Mount Camera with APS-C Sensor (Black Body)

    Model: ILCE6400B
    $1,349.00 AUD
    20% off Accessories when purchased in the same transaction with any eligible Sony Camera. Offer ends 11:59PM AEST 30/9/2026. Exclusions & T&Cs Apply
    Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 31/8/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..
    Sign Up Offer - Enjoy 10% Off this product (100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
  • E 35mm F1.8 OSS, , hi-res E 35mm F1.8 OSS, , lifestyle-image

    E 35mm F1.8 OSS

    Model: SEL35F18
    $599.00 AUD
    Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 31/8/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..
    Sign Up Offer - Enjoy 10% Off this product (100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
  • E-Mount PZ 18-105mm F4 G OSS Lens, , hi-res E-Mount PZ 18-105mm F4 G OSS Lens, , lifestyle-image

    E-Mount PZ 18-105mm F4 G OSS Lens

    Model: SELP18105G
    $849.00 AUD
    Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 31/8/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..
    Sign Up Offer - Enjoy 10% Off this product (100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
  • Full Frame E-Mount FE20mm F1.8 Wide Angle G Lens, , hi-res Full Frame E-Mount FE20mm F1.8 Wide Angle G Lens, , lifestyle-image

    Full Frame E-Mount FE20mm F1.8 Wide Angle G Lens

    Model: SEL20F18G
    $1,399.00 AUD
    Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 31/8/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..
    Sign Up Offer - Enjoy 10% Off this product (100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
  • Full Frame E-Mount 50mm F1.8 Lens, , hi-res Full Frame E-Mount 50mm F1.8 Lens, , lifestyle-image

    Full Frame E-Mount 50mm F1.8 Lens

    Model: SEL50F18F
    $499.00 AUD
    Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 31/8/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..
    Sign Up Offer - Enjoy 10% Off this product (100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
  • APS-C E-Mount 16-55mm F2.8 G Zoom Lens, , hi-res APS-C E-Mount 16-55mm F2.8 G Zoom Lens, , lifestyle-image

    APS-C E-Mount 16-55mm F2.8 G Zoom Lens

    Model: SEL1655G
    $1,999.00 AUD
    Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 31/8/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..
    Sign Up Offer - Enjoy 10% Off this product (100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
  • Full Frame E-Mount 24mm F1.4 G-Master Lens, , hi-res Full Frame E-Mount 24mm F1.4 G-Master Lens, , lifestyle-image

    Full Frame E-Mount 24mm F1.4 G-Master Lens

    Model: SEL24F14GM
    $1,999.00 AUD
    Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 31/8/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..
    Sign Up Offer - Enjoy 10% Off this product (100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
  • Full Frame E-Mount FE 24-240mm F3.5-6.3 OSS Lens, , hi-res Full Frame E-Mount FE 24-240mm F3.5-6.3 OSS Lens, , lifestyle-image

    Full Frame E-Mount FE 24-240mm F3.5-6.3 OSS Lens

    Model: SEL24240
    $1,299.00 AUD
    Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 31/8/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..
    Sign Up Offer - Enjoy 10% Off this product (100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
  • Vlog camera ZV-1 (White), , hi-res

    Vlog camera ZV-1 (White)

    Model: ZV1W
    $999.00 AUD
    20% off Accessories when purchased in the same transaction with any eligible Sony Camera. Offer ends 11:59PM AEST 30/9/2026. Exclusions & T&Cs Apply
    Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 31/8/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..
    Sign Up Offer - Enjoy 10% Off this product (100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
  • APS-C E-Mount 30mm F3.5 Macro Lens, , hi-res APS-C E-Mount 30mm F3.5 Macro Lens, , lifestyle-image

    APS-C E-Mount 30mm F3.5 Macro Lens

    Model: SEL30M35
    $499.00 AUD
    Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 31/8/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..
    Sign Up Offer - Enjoy 10% Off this product (100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
  • SEL70300G Full Frame E-Mount FE 70-300mm F4.5-5.6 G OSS Lens, , hi-res SEL70300G Full Frame E-Mount FE 70-300mm F4.5-5.6 G OSS Lens, , lifestyle-image

    SEL70300G Full Frame E-Mount FE 70-300mm F4.5-5.6 G OSS Lens

    Model: SEL70300G
    $1,899.00 AUD
    Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 31/8/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..
    Sign Up Offer - Enjoy 10% Off this product (100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
  • Full Frame E-Mount FE 28-60mm F4-5.6 Lens, , hi-res

    Full Frame E-Mount FE 28-60mm F4-5.6 Lens

    Model: SEL2860
    $849.00 AUD
    Sign Up Offer - Enjoy 10% Off this product (100 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply

Terms & Conditions

1.
 Prices indicated are in AUD and inclusive of GST. Prices are subject to change without prior notice and may vary for the same product with different colours. *Offer is a saving from the original RRP (recommended retail price).
2.

Offer available strictly while stock lasts. Back orders may not be fulfilled. See product pages for product availability and eligibility.
3.

Sony X orders are not eligible to cash back promotions and partners.
4.

Shipping is available to Australian addresses only, for purchases on www.sony.com.au. Sony will arrange bookings for orders over 20kg for a time and day to deliver. All orders require a signature as acceptance of the delivery. If there is no authorised person to sign for your delivery, a card will be left with instructions indicating follow up actions such as re-delivery times or collection. Delivery information does not apply to international addresses and deliveries must be made to an Australia addresses.
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Unfortunately, we cannot deliver to PO Boxes or Parcel Lockers. Shipping is only available to customers within NSW, VIC, QLD, SA, WA, NT, TAS, ACT only for orders on www.sony.com.au.
6.

Sony reserves the right to change these offers at its discretion. Availability of products is not guaranteed. Inventory balances change often and may come in and out of stock frequently. Sony will not be responsible for any incorrect, inaccurate or incomplete information communicated in the course of, or in connection with, this promotion. A copy of the Promoter's privacy policy is available at http://www.sony.com.au/section/privacypolicy.