Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + a bonus discount off selected cameras and lens when redeeming your coupon. Offer valid until 11:59PM AEST 5 July 2026. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..

Eligible products and discount amounts:

$1000 Off ILCE1M2B when redeeming your Trade-In Discount Coupon

$800 Off ILCE9M2B when redeeming your Trade-In Discount Coupon

$400 Off SEL2870GM when redeeming your Trade-In Discount Coupon

$300 Off ILCE7RM4A when redeeming your Trade-In Discount Coupon

$300 Off ILCE7RM5B when redeeming your Trade-In Discount Coupon

$300 Off SEL1635GM2 when redeeming your Trade-In Discount Coupon

$300 Off SEL2470GM2 when redeeming your Trade-In Discount Coupon

$300 Off SEL50150GM when redeeming your Trade-In Discount Coupon

$250 Off ILCE1B when redeeming your Trade-In Discount Coupon

$250 Off SEL70200GM2 when redeeming your Trade-In Discount Coupon

$200 Off ILCE7M5B when redeeming your Trade-In Discount Coupon

$100 Off DSCRX100M7 when redeeming your Trade-In Discount Coupon

Bonus discount applied once per product per customer.

There is no minimum purchase value required to use the coupon code.

This offer is available for personal use only and not for re-sale, commercial or leasing purposes. 

Offer available online at the Sony Online Store at store.sony.com.au.

Shipping is available to customers within NSW, VIC, ACT, QLD, SA, WA, NT, TAS only for purchases on www.sony.com.au. Unfortunately we cannot deliver TVs to NT or TAS. Deliveries must be made to Australian addresses and delivery information does not apply to international addresses.

Unfortunately, we cannot deliver to PO Boxes, Drop Boxes or Parcel Lockers. 

Offers cannot be redeemed against a prior purchase and may not be applied in conjunction with any other offers or coupon codes, excluding any GWP applicable, My Sony Care Coupons, 20% off Accessory with purchase of eligible camera body.

Offer is not applicable to staff or partner pricing.

Prices are in AUD and are inclusive of GST. Prices are subject to change without prior notice.

Offer available strictly while stocks last. Back orders may not be fulfilled. See product pages for product availability and eligibility. 

Offer must be paid in full at the time of checkout.

Sony reserves the right to extend this Offer at its discretion.  Sony may also need to change, suspend or cancel this offer where Sony has evidence (or reasonably suspects) the existence of fraud, where it is necessary to protect Sony’s infrastructure, systems and assets or where Sony is compelled to do so by law. 

A copy of the Sony's privacy policy is available at www.sony.com.au/section/privacypolicy.

Nothing in these Terms and Conditions limits, excludes or modifies or purports to limit, exclude or modify the statutory consumer guarantees set out in the Australian Consumer Law of the Competition and Consumer Act 2010 (Cth), as well as any other implied warranties under the ASIC Act or similar consumer protection laws in the State and Territories of Australia (“Non-Excludable Guarantees”).

Sony may need to refuse participation in this Offer where Sony has evidence (or reasonably suspects) the existence of fraud or other illegal behaviour, where it is necessary to protect Sony’s infrastructure, systems and assets or where Sony is compelled to do so by law.

These terms and conditions are governed by the laws of Australia.