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Full Frame E-Mount FE 28-70mm F3.5-5.6 OSS Lens

  • E-mount, Full Frame format
  • Standard zoom lens
  • Optical SteadyShot stabilisation
Model: SEL2870

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$399.00 AUD
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Regular deliveries to NSW, QLD and VIC metro areas should be received within 1-5 business days. For ACT, SA, WA, TAS, NT metro and other rural areas, orders should be received within 1-7 business days.

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The Full Frame all-round performer

Combining impressive optical performance with lightweight, compact convenience, the SEL2870 makes an ideal everyday lens. The popular 28–70mm zoom range covers a variety of uses, from landscapes to portraits and snaphots. Built-in Optical SteadyShot image stabilisation keeps images sharp and noise-free.

The Full Frame all-round performer

Key Features

Extra-low Dispersion glass element

Lenses constructed with conventional optical glass struggle with chromatic aberration as the focal length increases. Extra-low Dispersion (ED) glass technology was developed to counter these issues, delivering superior contrast and colour quality across the entire focal length - even at large aperture settings.

Optical SteadyShot image stabilisation

Optical SteadyShot keeps your image stable even when your hands aren't. By compensating for the minor hand motions that can cause blurring and distortion, Optical SteadyShot ensures brilliant photographic results - even at high zooms.

7-blade circular aperture

The 7-blade circular design keeps the aperture almost perfectly circular throughout the full range of F-stops. This makes it possible to achieve smoother, more natural defocusing in your images - including artistic blurring or 'bokeh' - and greater control over the depth of field.

35mm Full Frame imaging

This 35mm Full Frame mid-range zoom lens is designed to work with all E-mount cameras from Sony, delivering outstanding contrast and resolution right out to the edges of the image.

Advanced aspherical lens technology

Aspherical lens technology maximises portability without sacrificing imaging power. The lens combines three aspherical elements with one ED (Extra-low Dispersion) glass element to deliver high-precision shots and breathtaking rendering - without the bulky design usually associated with similar DSLR lenses.

Specifications

Format / Type

    • Format 35mm full frame
    • Best For travel, all-rounder

Focal Length

    • Focal-Length 28-70mm
    • Focal Length (35mm) (APS-C) 42-105mm

Stabilisation

    • Image stabilization (SteadyShot) Optical SteadyShot

Filter

    • Filter Diameter 55mm

Lens Specifications

    • Product Name FE 28-70mm F3.5-5.6 OSS
    • Minimum Focus Distance 0.3-0.45m (0.99-1.48ft)
    • Minimum Aperture (F) 22-36
    • Maximum Magnification ratio 0.19x
    • Maximum aperture (F) 3.5-5.6
    • Lens Groups / Elements 8/9
    • Format 35mm full frame
    • Focal-Length 28-70mm
    • Focal Length (35mm) (APS-C) 42-105mm
    • Elements and Coating 9 elements / 8 groups
    • Circular Aperture Yes
    • Aperture Blades 7
    • Angle of View (APS-C) 54º-23º
    • Angle of View (35mm) 75º-34º
    • Angle of View 54º-23º (APS-C)75º-34º (35 mm Full Frame)

What's In The Box

    • In the Box Accessories Lens hood (ALC-SH132: petal shape, bayonet type), Lens front cap, Lens rear cap

Size and Weight

    • Width (cm) 9.00
    • Height (cm) 13.00
    • Weight (kg) 0.44
    • Carton Width (cm) 31.00
    • Carton Height (cm) 14.00
    • Carton Weight (kg) 3.00
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Price match requests are available for some Sony products sold at our online Sony stores (store.sony.com.au (Australia) and store.sony.co.nz (NZ)) or our Sony stores in Australia and New Zealand. If the online Sony Store product page or Sony Store staff at our stores indicate that a Sony product is available for a price match request, you may be eligible for price matching if it is:

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We may match local retailers in Australia and NZ (including their online prices) and marketplace sellers in Australia and NZ that source genuine Sony products that have the product in stock or available for pre-order online or in store.

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Fill out the form that can be found on selected product pages - unless excluded from our Price Match. If you require assistance, reach out to our Live chat. Please be prepared to direct our support staff to the ad or website that is displaying the current lower price you would like to match.

Should your price match request be successful, we will contact you and update your shopping cart. Make sure to create/sign in to your account and add the product to cart to make this quicker. If your price match request is successful it will be valid for the time specified by our support staff – this time will vary according to product and time of request. If you do not proceed with the sale within this time, the price match price for the product will no longer apply and the price in your cart will revert to the current price for the product at store.sony.com.au (Australia) or store.sony.co.nz (New Zealand) at the time the price match expires.

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Take your catalogue, flyer, printed email into one of our Sony Stores to request a price match. If your price match request is successful the Sony Store staff member will tell you how long the price match is valid for. This will vary according to product and time of request. If you do not choose to proceed with the sale within the time specified by the Sony Staff member, your price match will expire.

Price Match Terms

    Customers may request a price match from Sony against the price being offered by another retailer for the same product, subject to these terms (“Terms”). In these Terms “Sony” means Sony Australia Limited (Australian purchases) or Sony New Zealand Limited (NZ purchases).

    1. Price match request is available for new Sony products sold by Sony that appear with the:
    a) “Request a Price Match” button on their product page (online purchases at store.sony.com.au (Australian purchases) or store.sony.co.nz (NZ purchases); or
    b) where indicated by Sony Staff (in store purchases at Sony stores in Australia and NZ).

    Products made available for price match are at Sony’s discretion and may change frequently.

    2. Sony may in its discretion choose to offer a price match for a current Sony product sold by Sony against a competing qualifying product (as defined below) when requested by a customer. Requests may be eligible for a price match if the below criteria are met. Sony will consider each case and communicate its result. This is not a price match guarantee. See this page for details on how to request a price match online or instore. Criteria:
    a) the product you are asking Sony to price match must be identical to the one being sold by Sony, including matching brand, model number and colour (“Qualifying Product”);
    b) the Qualifying Product must be in stock and available for sale (or available for pre-order online or in store) at a qualifying retailer (“Qualifying Retailer”). A Qualifying Retailer means:
    i) local retailers in Australia and NZ (including their online sales); and
    ii) marketplace sellers in Australia and NZ that source genuine Sony products; and
    c) the Qualifying Product must not involve one or more Exclusions, see below at end of these Terms for Exclusions. Exclusions may be updated from time to time.

    3. Other terms applicable to price match requests:
    a) Sony requires reasonable evidence to verify the price that the price match is being sought for. This may include a link to the advertisement, or a photo of the advertisement. The price must be current on the day of request and available to purchase (in stock) at that price;
    b) Price match may apply to multiple quantities of the same product at time of request to the limit set by Sony if the price match is offered (for example, if customer would like to purchase multiple quantities of the same product at the price match amount, Sony will indicate how many can be purchased at the price match price); and
    c) Australian purchases: We match store.sony.com.au on in store prices and in-store prices on store.sony.com.au. New Zealand purchases: We match store.sony.co.nz on in store prices and in-store prices on store.sony.co.nz.
    d) Price Match may not be valid in conjunction with any other offer or coupon. Check with Sony customer support (online purchases) or Sony stores in Australia or NZ at the time of making your price match request.

    4. If Sony approves the customer’s price match request the below terms apply. If Sony does not approve the customer’s price match request the customer will be informed of this. Terms that apply where price match is approved:
    a) Online purchases from store.sony.com.au (Australia) or store.sony.co.nz (New Zealand purchases):
    i) if price match is approved it will remain valid in the customer’s cart for the timeframe indicated by the Sony customer service team.
    ii) If customer chooses not to proceed with the sale within this time period, the price match price for the product will no longer apply and the price in the customer’s cart will revert to the current price for the product at store.sony.com.au (Australia) or store.sony.co.nz (New Zealand) at the time the price match expires.
    iii) If a customer removes a product subject to an approved price match from their cart, the product cannot later be added to the customer’s cart at the earlier price match price.
    b) In store purchases: if Sony approves the customer’s price match request, it will remain valid for the time period indicated by the Sony Store staff member. If the customer does not complete sale within this time period, the price match price will no longer apply.

    5. These Terms are governed by the laws of Australia (Australian purchases from Sony) and New Zealand (New Zealand purchases from Sony).

    Exclusions
    Current as at 1 November 2023
    1. Commercial quantities and pricing (price reduced due to volume or association).
    2. Stock Liquidations (goods sold by a business placed into receivership – closing down clearances).
    3. Prices where items are part of a package or bundle (Example: TV and Soundbar package, Sony will not match just the Soundbar at the reduced package price).
    4. Corporate offers where a valid account is necessary for eligibility or corporate (B2B) pricing or quotes.
    5. Price / advertising errors (technical issues, misquotes, or listings which are suspected to be incorrect).
    6. Parallel Import or Grey Market distributors.
    7. Interest free and finance offers where payment method is part of the price reduction.
    8. Offers and promotions where points make up payment.
    9. Seconds, refurbished or ex demo stock.
    10. Prices which Sony suspects are incorrect or are significantly below market / cost pricing.

    The above exclusions may not cover all situations. Other exclusions may apply and will be notified to you at the time of your request if applicable.

Recently purchased a Sony product and now seen it cheaper elsewhere? Get in touch with us at our customer support page to see if Sony, in their discretion, can offer you a partial refund. In addition, if Sony agrees to offer you a partial refund, then if we lower our in-store or online pricing during the return and exchange period, we will further match this lower price.
If you have any questions, please do not hesitate to reach out to our Live chat or give us a call. You can also speak to an assistant in-store for in-store price match requests.
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