Digital Imaging Offers

Lens Promotion

Receive up to 15% off* on selected lenses with selected cameras purchase.
Offers end on 31 December 2019
Terms and Conditions apply.
Home Sony - Cameras - Lens Promotion

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  • Full Frame E-Mount FE 35mm F1.8 Lens, , hi-res Full Frame E-Mount FE 35mm F1.8 Lens, , lifestyle-image

    Full Frame E-Mount FE 35mm F1.8 Lens

    Model: SEL35F18F
    $699.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $250 Off Was $949

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Order between 12:01am AEST 19/05/25 - 11:59pm AEST 30/06/25 to get $100 Cashback via online redemption. View terms & conditions
    Request Price Match
  • Full Frame E-Mount FE PZ 28-135mm F4 G OSS Lens, , hi-res Full Frame E-Mount FE PZ 28-135mm F4 G OSS Lens, , lifestyle-image

    Full Frame E-Mount FE PZ 28-135mm F4 G OSS Lens

    Model: SELP28135G
    $2,499.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $900 Off Was $3399

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • E 35mm F1.8 OSS, , hi-res E 35mm F1.8 OSS, , lifestyle-image

    E 35mm F1.8 OSS

    Model: SEL35F18
    $499.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $599

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • SEL70300G Full Frame E-Mount FE 70-300mm F4.5-5.6 G OSS Lens, , hi-res SEL70300G Full Frame E-Mount FE 70-300mm F4.5-5.6 G OSS Lens, , lifestyle-image

    SEL70300G Full Frame E-Mount FE 70-300mm F4.5-5.6 G OSS Lens

    Model: SEL70300G
    $1,999.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $2099

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • APS-C Sonnar T* E-Mount 24mm F1.8 Zeiss Lens, , hi-res APS-C Sonnar T* E-Mount 24mm F1.8 Zeiss Lens, , lifestyle-image

    APS-C Sonnar T* E-Mount 24mm F1.8 Zeiss Lens

    Model: SEL24F18Z
    $1,599.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $1699

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • Full Frame E-Mount 100mm F2.8 STF G Master OSS Lens, , hi-res Full Frame E-Mount 100mm F2.8 STF G Master OSS Lens, , lifestyle-image

    Full Frame E-Mount 100mm F2.8 STF G Master OSS Lens

    Model: SEL100F28GM
    $2,299.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $2399

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • Full Frame E-Mount FE 24-240mm F3.5-6.3 OSS Lens, , hi-res Full Frame E-Mount FE 24-240mm F3.5-6.3 OSS Lens, , lifestyle-image

    Full Frame E-Mount FE 24-240mm F3.5-6.3 OSS Lens

    Model: SEL24240
    $1,399.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $1499

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • Full Frame E-Mount FE 85mm F1.4 G Master Lens, , hi-res Full Frame E-Mount FE 85mm F1.4 G Master Lens, , lifestyle-image

    Full Frame E-Mount FE 85mm F1.4 G Master Lens

    Model: SEL85F14GM
    $2,399.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $2499

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • SEL85F18 Full Frame E-Mount 85mm F1.8 Lens, , hi-res SEL85F18 Full Frame E-Mount 85mm F1.8 Lens, , lifestyle-image

    SEL85F18 Full Frame E-Mount 85mm F1.8 Lens

    Model: SEL85F18
    $849.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $949

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Order between 12:01am AEST 19/05/25 - 11:59pm AEST 30/06/25 to get $50 Cashback via online redemption. View terms & conditions
    Request Price Match
  • Sonnar T* Full Frame E-Mount FE 55mm F1.8 Zeiss Lens, , hi-res Sonnar T* Full Frame E-Mount FE 55mm F1.8 Zeiss Lens, , lifestyle-image

    Sonnar T* Full Frame E-Mount FE 55mm F1.8 Zeiss Lens

    Model: SEL55F18Z
    $799.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $899

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • APS-C E-Mount 30mm F3.5 Macro Lens, , hi-res APS-C E-Mount 30mm F3.5 Macro Lens, , lifestyle-image

    APS-C E-Mount 30mm F3.5 Macro Lens

    Model: SEL30M35
    $399.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $499

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • SEL90M28G Full Frame E-Mount FE 90mm F2.8 Macro G OSS Lens, , hi-res SEL90M28G Full Frame E-Mount FE 90mm F2.8 Macro G OSS Lens, , lifestyle-image

    SEL90M28G Full Frame E-Mount FE 90mm F2.8 Macro G OSS Lens

    Model: SEL90M28G
    $999.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $300 Off Was $1299

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Order between 12:01am AEST 19/05/25 - 11:59pm AEST 30/06/25 to get $100 Cashback via online redemption. View terms & conditions
    Request Price Match
  • Full Frame E-Mount FE 12-24mm Ultra Wide-Angle Zoom G Lens, , hi-res Full Frame E-Mount FE 12-24mm Ultra Wide-Angle Zoom G Lens, , lifestyle-image

    Full Frame E-Mount FE 12-24mm Ultra Wide-Angle Zoom G Lens

    Model: SEL1224G
    $2,599.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $2699

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • Full Frame E-Mount 50mm F1.8 Lens, , hi-res Full Frame E-Mount 50mm F1.8 Lens, , lifestyle-image

    Full Frame E-Mount 50mm F1.8 Lens

    Model: SEL50F18F
    $399.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $499

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Order between 12:01am AEST 19/05/25 - 11:59pm AEST 30/06/25 to get $50 Cashback via online redemption. View terms & conditions
    Request Price Match
  • E-Mount PZ 18-105mm F4 G OSS Lens, , hi-res E-Mount PZ 18-105mm F4 G OSS Lens, , lifestyle-image

    E-Mount PZ 18-105mm F4 G OSS Lens

    Model: SELP18105G
    $699.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $150 Off Was $849

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Order between 12:01am AEST 19/05/25 - 11:59pm AEST 30/06/25 to get $50 Cashback via online redemption. View terms & conditions
    Request Price Match
  • Full Frame E-Mount FE 50 mm F2.8 Macro Lens, , hi-res Full Frame E-Mount FE 50 mm F2.8 Macro Lens, , lifestyle-image

    Full Frame E-Mount FE 50 mm F2.8 Macro Lens

    Model: SEL50M28
    $749.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $849

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • E-Mount E PZ 18-110mm F4 G OSS Lens, , hi-res E-Mount E PZ 18-110mm F4 G OSS Lens, , lifestyle-image

    E-Mount E PZ 18-110mm F4 G OSS Lens

    Model: SELP18110G
    $5,599.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $5699

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • Full Frame E-Mount FE 70-200mm F4 G OSS Lens, , hi-res Full Frame E-Mount FE 70-200mm F4 G OSS Lens, , lifestyle-image

    Full Frame E-Mount FE 70-200mm F4 G OSS Lens

    Model: SEL70200G
    $2,099.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $2199

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • E-Mount 20mm F2.8 Lens, , hi-res E-Mount 20mm F2.8 Lens, , lifestyle-image

    E-Mount 20mm F2.8 Lens

    Model: SEL20F28
    $399.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $200 Off Was $599

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • Sonnar T* Full Frame E-Mount FE 35mm F2.8 Zeiss Lens, , hi-res Sonnar T* Full Frame E-Mount FE 35mm F2.8 Zeiss Lens, , lifestyle-image

    Sonnar T* Full Frame E-Mount FE 35mm F2.8 Zeiss Lens

    Model: SEL35F28Z
    $1,399.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $1499

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • APS-C Vario-Tessar T* E-Mount 16-70mm F4 Zeiss OSS Lens, , hi-res APS-C Vario-Tessar T* E-Mount 16-70mm F4 Zeiss OSS Lens, , lifestyle-image

    APS-C Vario-Tessar T* E-Mount 16-70mm F4 Zeiss OSS Lens

    Model: SEL1670Z
    $1,199.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $1299

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match
  • Vario-Tessar T* Full Frame E-Mount FE 16-35mm F4 Zeiss OSS Lens, , hi-res Vario-Tessar T* Full Frame E-Mount FE 16-35mm F4 Zeiss OSS Lens, , lifestyle-image

    Vario-Tessar T* Full Frame E-Mount FE 16-35mm F4 Zeiss OSS Lens

    Model: SEL1635Z
    $1,699.00 AUD

    15% off selected lenses when pre-ordering an FX2 Camera*. Ends 11:59pm AEST 31/07/2025 or while stocks last. Offer limited to 1x lens per order. T&Cs apply.

    Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join MySony^. T&Cs Apply

    $100 Off Was $1799

    Ends 11:59PM AEST 30/06/2025 or While Stocks Last.

    Request Price Match

Terms & Conditions

 
1.
 Prices are in AUD and inclusive of GST. Prices are subject to change without prior notice and may vary for the same product with different colours.
2.
 15% or 10% off on selected lens when purchasing selected cameras promotion commences at 12:01AM (AEST) on 01/10/2019 and finishes at 11:59PM (AEDT) on 31/12/2019. 
3.

Valid just for participating models with the value as below:

15% Off on selected lenses with ILCE9B or ILCE7RM3B or ILCE7RM2B purchases.

10% Off on selected lenses with ILCE7M3B, ILCEM2B, ILCE6000LB, ILCE6400LS, ILCE6400LB, ILCE6100LB, ILCE6400B, ILCE6600B, ILCE6600MB, ILCE6100B, ILCE5000LBC or ILCE5100LB.
4.

Excludes SEL600F40GM, SEL400F28GM, SEL1655G, SEL70350G, SEL24F14GM, SEL135F18GM, SEL2870, SELP1650 and SEL55210B.
5.
 Discount applied at the cart when adding eligible models. Limited to 3 Lenses per transaction.
6.
 Sony Staff, Sony X, Alpha Pro Support and partners members are not eligible to this promotion.
7.
 Shipping is available to customers within NSW, VIC, ACT, QLD, SA, WA, NT, TAS only for purchases on www.sony.com.au. Deliveries must be made to an Australia addresses and delivery information does not apply to international addresses. Delivery delays may be experienced during sale periods due to high demand. Unfortunately, we cannot deliver to PO Boxes, Drop Boxes or Parcel Lockers.
8.
 Sony reserves the right to change these offers at its discretion. Availability of products is not guaranteed. Inventory balances change often and may come in and out of stock frequently. Sony will not be responsible for any incorrect, inaccurate or incomplete information communicated in the course of, or in connection with, this promotion. A copy of the Promoter's privacy policy is available at www.sony.com.au/section/privacypolicy.
9.
 Orders must be paid in full at the time of checkout.