Digital Imaging Offers

Lens Promotion

Receive up to 15% off* on selected lenses with selected cameras purchase.
Offers end on 31 December 2019
Terms and Conditions apply.
  • $824.00 AUD
  • $1,128.00 AUD
  • $1,298.00 AUD
  • $1,078.00 AUD
  • $449.00 AUD
  • $299.00 AUD
  • $688.00 AUD
  • $699.00 AUD
  • $1,998.00 AUD
  • $3,488.00 AUD
  • $1,499.00 AUD
  • $1,999.00 AUD
  • $499.00 AUD
  • $2,299.00 AUD
  • $349.00 AUD
  • $1,799.00 AUD
  • $518.00 AUD
  • $799.00 AUD
  • $3,199.00 AUD
  • $1,499.00 AUD
  • $5,268.00 AUD
  • $1,699.00 AUD
  • $849.00 AUD
  • $2,299.00 AUD

Terms & Conditions

Prices are in AUD and inclusive of GST. Prices are subject to change without prior notice and may vary for the same product with different colours.
15% or 10% off on selected lens when purchasing selected cameras promotion commences at 12:01AM (AEST) on 01/10/2019 and finishes at 11:59PM (AEDT) on 31/12/2019. 

Valid just for participating models with the value as below:

15% Off on selected lenses with ILCE9B or ILCE7RM3B or ILCE7RM2B purchases.

10% Off on selected lenses with ILCE7M3B, ILCEM2B, ILCE6000LB, ILCE6400LS, ILCE6400LB, ILCE6100LB, ILCE6400B, ILCE6600B, ILCE6600MB, ILCE6100B, ILCE5000LBC or ILCE5100LB.


Excludes SEL600F40GM, SEL400F28GM, SEL1655G, SEL70350G, SEL24F14GM, SEL135F18GM, SEL2870, SELP1650 and SEL55210B.

Discount applied at the cart when adding eligible models. Limited to 3 Lenses per transaction.
Sony Staff, Sony X, Alpha Pro Support and partners members are not eligible to this promotion.
Shipping is available to customers within NSW, VIC, ACT, QLD, SA, WA, NT, TAS only for purchases on Deliveries must be made to an Australia addresses and delivery information does not apply to international addresses. Delivery delays may be experienced during sale periods due to high demand. Unfortunately, we cannot deliver to PO Boxes, Drop Boxes or Parcel Lockers.
Sony reserves the right to change these offers at its discretion. Availability of products is not guaranteed. Inventory balances change often and may come in and out of stock frequently. Sony will not be responsible for any incorrect, inaccurate or incomplete information communicated in the course of, or in connection with, this promotion. A copy of the Promoter's privacy policy is available at
Orders must be paid in full at the time of checkout.