Request a price match
An identical model
The product must be a matching brand, model number and colour to be eligible.
Available to purchase
We may match selected local retailers (including their online prices) once verified and item must in stock or pre-order online or in store.
Not shown on our exclusions list
Exclusions apply including, but not limited to, competitor’s service prices, special or hourly sales, bonus buy offers.
See our full list of exclusions
A local retailer
The retailer must have a local business number (ABN/ACN or NZBN) and be registered for Goods and Services Tax ("GST").
Find a Qualifying Product
While online, find a qualifying product from a local retailer's website that would like to request a price match from. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").
Fill out the form to request a Price Match
On selected pages, fill out the form and submit your request. Note, some models are excluded.
Please be prepared to direct our support staff to the ad or website that is displaying the current lower price you would like to match.
Should your price match request be successful, we will contact you and update your shopping cart. Make sure to create/sign into your account and add the product to cart to make this quicker.
Find a Qualifying Product
Find a qualifying product that you want Sony to price match from a local retailer. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").
Price Match In Store
Take your catalogue, flyer, or printed email into one of our Sony Stores to request a price match.
A new generation of performance
Super-charge your professional video and photography workflows with Sony's CFexpress Type A memory cards—ideal for advanced cameras like the α7S III. The world's first1 CFexpress Type A cards, they deliver extraordinary speed, around twice that of the best SDXC cards, in a similarly compact body. With write speeds up to 700 MB/s2 and professional-level durability, Sony CFexpress Type A cards open up a wide range of new imaging possibilities.
Rugged. Reliable. Ready.
Partnered with professional equipment like the α7S III, CFexpress Type A memory cards are perfect for the unpredictability of sport and location shoots or the hazards of outdoor expeditions. They are designed for extended professional use in the most challenging environments—from snow-covered mountains to sand-blown deserts—so you can shoot, swap and store with total confidence.
- Ultra-high-speed data transfer at up to 800MB/s (read speed) for a more productive workflow
- Up to 700MB/s write speed ideal for shooting high-bitrate video with a7S III
- Compact body with enhanced toughness for shooting in challenging environments
Work faster, be more productive
CFexpress Type A memory cards open up worlds of opportunity for professionals. Handling high-resolution files and high-speed recordings in a small but rugged format, it's perfect for speeding up workflows and improving productivity, allowing you to have more time available for creative work.
Rapid response photography
Dramatically expand your photographic possibilities, with uncompressed continuous RAW shooting for fast-moving action such as motor sports and wildlife. Writing speeds of up to 700MB/s ensure ultra-fast camera buffer clearance for responsive, continuous shooting.
Sony CFexpress Type A cards are optimised for continuous, high-bandwidth data writing, making them ideal for professional high-bitrate video recording, such as 4K 120p, where dependability is critical. For extra reassurance and video recording stability they also carry the VPG (Video Performance Guarantee) 400.
Speed up workflow with the CFexpress Type A card reader
Optimised for Sony CFexpress Type A memory cards, the optional MRW-G2 card reader allows you to transfer data via a SuperSpeed USB 10Gbps (USB 3.2) interface and take full advantage of high speed backups and more efficient workflows. It's compact, easy to carry and works with both Sony CFexpress Type A and SDXC UHS-II/UHS-I memory cards.
Sony's TOUGH for the roughest places
With a tough design, CFexpress Type A memory cards offer superior strength up to 10x greater than the CFexpressType A standard, additional rigidity tested to 150 newtons of force, and can withstand falls of up to 7.5 metres.
Sony's TOUGH for the toughest places
You can rely on CFexpress Type A memory cards to work faultlessly in extreme temperatures, X-rays, electrostatic environments and intense UV light. A dust and water resistant design provides the reliability needed for outdoor use in challenging conditions (IP57).
File Rescue: Recover lost files
Even when things go wrong, you can avoid disaster with downloadable rescue software for Sony CFexpress Type A memory card customers. This free software can recover accidentally-deleted files and corrupted photos and videos in todays' common formats.
Media Scan Utility: Scan and monitor your memory
Over time, flash memory wears out and no longer reliably records data. Sony's Media Scan Utility automatically scans your CFexpress Type A memory card each time you connect it to your PC, keeping you informed of its condition so you can take action before the limit is reached. The MRW-G2 card reader is required in order to scan Sony CFexpress Type A memory cards.
New standard for compact storage
CFexpress Type A cards are a new standard for compact, high-performance storage. Despite being smaller than a conventional SD card, their PCIe Gen3 interface offers ultra-fast data transfer. It is an ideal storage medium for the future of compact, high-bitrate video and still cameras.
High speed performance
Sony CFexpress Type A memory cards are designed for professional photographers, videographers and enthusiasts looking to super-charge their workflow with unrivalled speed and reliability. Ultra high speed performance (up to 800MB/s read and 700MB/s write) is efficiently packed in the compact and durable body, to help you get the most from the latest high-end cameras.
Made incredibly TOUGH
Thanks to Sony's unique TOUGH card design, our CFexpress Type A cards offer over 10x greater bend resistance than the CFexpress Type A standard. Designed for absolute dependability, the resin body is 5x more impact-resistant than the CFexpress Type A standard, and provides IP57 dust and water protection. New heat-dissipating materials also ensure consistent high-speed data transfers, along with resistance to X-rays, UV, and electrostatic radiation.
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