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Showing 73 - 96 of 107 Results

FE 50mm F1.4 GM

Model: SEL50F14GM

$1,999.00 AUD

Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 5/7/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..

Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply

Enjoy 50% off a My Sony Care plan when purchased with this product until 11:59PM AEST 31/7/26. Discount applied in cart. Terms & Conditions Apply. For general My Sony Care Terms & Conditions, see here. For list of all products eligible for My Sony Care, see here.
INZONE H5 Wireless Gaming Headset (White)

Model: WHG500W

$299.95 AUD

Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
FE 24-50mm F2.8 G

Model: SEL2450G

$1,599.00 AUD

Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 5/7/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..

Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply

Enjoy 50% off a My Sony Care plan when purchased with this product until 11:59PM AEST 31/7/26. Discount applied in cart. Terms & Conditions Apply. For general My Sony Care Terms & Conditions, see here. For list of all products eligible for My Sony Care, see here.
FE 50-150mm F2 G Master Telephoto Zoom Lens

Model: SEL50150GM

$5,499.00 AUD

Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 5/7/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..

Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
Full Frame E-Mount FE 24-70mm F2.8 G Master Lens II

Model: SEL2470GM2

$2,399.00 AUD

Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 5/7/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..

Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply

Enjoy 50% off a My Sony Care plan when purchased with this product until 11:59PM AEST 31/7/26. Discount applied in cart. Terms & Conditions Apply. For general My Sony Care Terms & Conditions, see here. For list of all products eligible for My Sony Care, see here.
FE 16-25mm F2.8 G

Model: SEL1625G

$1,599.00 AUD

Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 5/7/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..

Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply

Enjoy 50% off a My Sony Care plan when purchased with this product until 11:59PM AEST 31/7/26. Discount applied in cart. Terms & Conditions Apply. For general My Sony Care Terms & Conditions, see here. For list of all products eligible for My Sony Care, see here.
FE 16mm F1.8 G Full Frame Ultra Wide Prime Lens

Model: SEL16F18G

$1,599.00 AUD

Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 5/7/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..

Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
BRAVIA Theatre Bar 6 | 3.1.2ch Soundbar with wireless subwoofer | Dolby Atmos/DTS:X

Model: HTB600

$599.00 AUD

20% off the advertised online price on eligible TV & soundbars when purchased in the same transaction. Discount applied at cart. Ends 11:59PM AEST 22/07/2026 or While Stocks Last. T&Cs Apply

Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
Cinema Line FX30 APSC E mount (Body Only)

Model: ILMEFX30B

$2,799.00 AUD

Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 5/7/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..

Enjoy 50% off a My Sony Care plan when purchased with this product until 11:59PM AEST 31/7/26. Discount applied in cart. Terms & Conditions Apply. For general My Sony Care Terms & Conditions, see here. For list of all products eligible for My Sony Care, see here.
FE 70-200mm F4 Macro G OSS II

Model: SEL70200G2

$2,099.00 AUD

Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 5/7/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..

Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply

Enjoy 50% off a My Sony Care plan when purchased with this product until 11:59PM AEST 31/7/26. Discount applied in cart. Terms & Conditions Apply. For general My Sony Care Terms & Conditions, see here. For list of all products eligible for My Sony Care, see here.
ZV-E10 II | APS-C Interchangeable-Lens Vlog Camera with 16-50mm Lens Kit (Black)

Model: ZVE10M2KB

$1,799.00 AUD

20% off Accessories when purchased in the same transaction with any eligible Sony Camera. Offer ends 11:59PM AEST 30/9/2026. Exclusions & T&Cs Apply

Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 5/7/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..

Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply

Enjoy 50% off a My Sony Care plan when purchased with this product until 11:59PM AEST 31/7/26. Discount applied in cart. Terms & Conditions Apply. For general My Sony Care Terms & Conditions, see here. For list of all products eligible for My Sony Care, see here.
Alpha 7C II Full-Frame Hybrid Camera (Silver - Body only)

Model: ILCE7CM2S

$2,999.00 AUD

20% off Accessories when purchased in the same transaction with any eligible Sony Camera. Offer ends 11:59PM AEST 30/9/2026. Exclusions & T&Cs Apply

Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 5/7/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..

Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply

Enjoy 50% off a My Sony Care plan when purchased with this product until 11:59PM AEST 31/7/26. Discount applied in cart. Terms & Conditions Apply. For general My Sony Care Terms & Conditions, see here. For list of all products eligible for My Sony Care, see here.
a6700 Premium E-mount APS-C Camera Body Only

Model: ILCE6700B

$2,299.00 AUD

20% off Accessories when purchased in the same transaction with any eligible Sony Camera. Offer ends 11:59PM AEST 30/9/2026. Exclusions & T&Cs Apply

Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 5/7/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..

Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply

Enjoy 50% off a My Sony Care plan when purchased with this product until 11:59PM AEST 31/7/26. Discount applied in cart. Terms & Conditions Apply. For general My Sony Care Terms & Conditions, see here. For list of all products eligible for My Sony Care, see here.
DualSense Wireless Controller for PlayStation 5 (Midnight Black)

Model: PS5DUALSENSEMB

$109.95 AUD
Alpha 7CR Compact High Resolution Camera (Black - Body only)

Model: ILCE7CR

$4,299.00 AUD

20% off Accessories when purchased in the same transaction with any eligible Sony Camera. Offer ends 11:59PM AEST 30/9/2026. Exclusions & T&Cs Apply

Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 5/7/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..

Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply

Enjoy 50% off a My Sony Care plan when purchased with this product until 11:59PM AEST 31/7/26. Discount applied in cart. Terms & Conditions Apply. For general My Sony Care Terms & Conditions, see here. For list of all products eligible for My Sony Care, see here.
Full Frame E-Mount 70-200mm F2.8 GM OSS II Lens

Model: SEL70200GM2

$2,899.00 AUD

Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 5/7/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..

Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply

Enjoy 50% off a My Sony Care plan when purchased with this product until 11:59PM AEST 31/7/26. Discount applied in cart. Terms & Conditions Apply. For general My Sony Care Terms & Conditions, see here. For list of all products eligible for My Sony Care, see here.
Cinema Line FX30 APSC E mount with XLR Handle

Model: ILMEFX30

$3,499.00 AUD

Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 5/7/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..

Enjoy 50% off a My Sony Care plan when purchased with this product until 11:59PM AEST 31/7/26. Discount applied in cart. Terms & Conditions Apply. For general My Sony Care Terms & Conditions, see here. For list of all products eligible for My Sony Care, see here.
FE 200-600mm F5.6-6.3 G OSS

Model: SEL200600G

$2,399.00 AUD

Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 5/7/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..

Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply

Enjoy 50% off a My Sony Care plan when purchased with this product until 11:59PM AEST 31/7/26. Discount applied in cart. Terms & Conditions Apply. For general My Sony Care Terms & Conditions, see here. For list of all products eligible for My Sony Care, see here.
75" BRAVIA 5 | XR Processor | Mini LED | 4K Ultra HD | HDR | Google TV

Model: K75XR50

$2,799.00 AUD

20% off the advertised online price on eligible TV & soundbars when purchased in the same transaction. Discount applied at cart. Ends 11:59PM AEST 22/07/2026 or While Stocks Last. T&Cs Apply

Sign-up Offer - Enjoy 10% Off this product ($200 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply

Enjoy 50% off a My Sony Care plan when purchased with this product until 11:59PM AEST 31/7/26. Discount applied in cart. Terms & Conditions Apply. For general My Sony Care Terms & Conditions, see here. For list of all products eligible for My Sony Care, see here.
INZONE Buds Wireless Noise Cancelling Gaming Earbuds (Black)

Model: WFG700NB

$349.95 AUD

Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
FE 300mm F2.8 GM OSS

Model: SEL300F28GM

$8,799.00 AUD

Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 5/7/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..

Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
Alpha 9 III with global shutter

Model: ILCE9M3B

$8,999.00 AUD

20% off Accessories when purchased in the same transaction with any eligible Sony Camera. Offer ends 11:59PM AEST 30/9/2026. Exclusions & T&Cs Apply

Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 5/7/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..

Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply

Enjoy 50% off a My Sony Care plan when purchased with this product until 11:59PM AEST 31/7/26. Discount applied in cart. Terms & Conditions Apply. For general My Sony Care Terms & Conditions, see here. For list of all products eligible for My Sony Care, see here.
E-Mount 20mm F2.8 Lens

Model: SEL20F28

$499.00 AUD

Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 5/7/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..

Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply
E-Mount PZ 18-105mm F4 G OSS Lens

Model: SELP18105G

$849.00 AUD

Simply send in your eligible camera or lens, have it verified, and receive a Sony Discount Coupon* to put towards your next purchase + up to $1000 off eligible products** when redeeming your coupon until 11:59PM AEST 5/7/26. **T&Cs apply.. Learn More about Trade-In. Start Trade-In. *Exclusions + T&Cs apply..

Sign-up Offer - Enjoy 10% Off this product ($50 cap per order) with your Single Use Code when you join My Sony^. T&Cs Apply

Showing 73 - 96 of 107 Results

Terms & Conditions & Footnotes

1.	Staff Cashback offer is valid until 11.59pm (AEST) 31/07/2020. Only for employees of Sony companies who spend AUD $2,000 or more from 12/06/2020 to 31/07/2020 using a single and eligible Sony staff account. Cashcard will be sent via SMS to the phone number registered on the account in 4 to 6 weeks after the offer period. Limited to one $100 cash card per staff member.
2.	Prices are in AUD and inclusive of GST. Prices are subject to change without prior notice and may vary for the same product with different colours.
3.	Offer available until 31/07/2020 or strictly while stock lasts. Back orders may not be fulfilled. See product pages for product availability and eligibility.
4.	Shipping is available to Australian addresses only, for purchases on www.sony.com.au. Sony will arrange bookings for orders over 20kg for a time and day to deliver. All orders require a signature as acceptance of the delivery. If there is no authorised person to sign for your delivery, a card will be left with instructions indicating follow up actions such as re-delivery times or collection. Delivery information does not apply to international addresses and deliveries must be made to an Australia addresses.
5.	Unfortunately, we cannot deliver to PO Boxes. Shipping is only available to customers within NSW, VIC, QLD, SA, WA, NT & TAS only for orders on www.sony.com.au and to North Island, South Island, Stewart Island addresses only for orders on www.sony.co.nz.
6.	Sony reserves the right to change these offers at its discretion. Availability of products is not guaranteed. Inventory balances change often and may come in and out of stock frequently. Sony will not be responsible for any incorrect, inaccurate or incomplete information communicated in the course of, or in connection with, this promotion. A copy of the Promoter's privacy policy is available at http://www.sony.com.au/section/privacypolicy.
7.	Register an account to get the benefits of free shipping promotions. Keep an eye out for free shipping offers. Some orders may be charged a small delivery fee as part of the convenience of getting your order delivered to your doorstep
8.	Offer is available to valid and active Sony Staff accounts only. User must be logged into a valid account to be eligible for this offer. Contact online.errors.au@ap.sony.com for any account login issues.
9.	The Sony Store account and login details provided to each Sony Staff member is for the sole use of that member only. Login information and/or details must not be passed on, sold, or transferred to any third party under any circumstances. On-sell of products purchased via your Sony Store login, misuse of a Sony Store account, or failure to comply with this term will result in the termination of your Sony Staff membership. Staff may purchase on behalf of friends and family.
10.	The Sony Store account and login can only be used to purchase Sony products online. Some Sony staff discounts may not be redeemed in-store at Sony Kiosks or Sony Stores - these exclusions will be displayed.

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Staff Offers

FE 50mm F1.4 GM

INZONE H5 Wireless Gaming Headset (White)

FE 24-50mm F2.8 G

FE 50-150mm F2 G Master Telephoto Zoom Lens

Full Frame E-Mount FE 24-70mm F2.8 G Master Lens II

FE 16-25mm F2.8 G

FE 16mm F1.8 G Full Frame Ultra Wide Prime Lens

BRAVIA Theatre Bar 6 | 3.1.2ch Soundbar with wireless subwoofer | Dolby Atmos/DTS:X

Cinema Line FX30 APSC E mount (Body Only)

FE 70-200mm F4 Macro G OSS II

ZV-E10 II | APS-C Interchangeable-Lens Vlog Camera with 16-50mm Lens Kit (Black)

Alpha 7C II Full-Frame Hybrid Camera (Silver - Body only)

a6700 Premium E-mount APS-C Camera Body Only

DualSense Wireless Controller for PlayStation 5 (Midnight Black)

Alpha 7CR Compact High Resolution Camera (Black - Body only)

Full Frame E-Mount 70-200mm F2.8 GM OSS II Lens

Cinema Line FX30 APSC E mount with XLR Handle

FE 200-600mm F5.6-6.3 G OSS

75" BRAVIA 5 | XR Processor | Mini LED | 4K Ultra HD | HDR | Google TV

INZONE Buds Wireless Noise Cancelling Gaming Earbuds (Black)

FE 300mm F2.8 GM OSS

Alpha 9 III with global shutter

E-Mount 20mm F2.8 Lens

E-Mount PZ 18-105mm F4 G OSS Lens

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