FE 100-400mm G Master super-telephoto zoom lens
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An identical model
The product must be a matching brand, model number and colour to be eligible.
Available to purchase
We may match selected local retailers (including their online prices) once verified and item must in stock or pre-order online or in store.
Not shown on our exclusions list
Exclusions apply including, but not limited to, competitor’s service prices, special or hourly sales, bonus buy offers.
See our full list of exclusions
A local retailer
The retailer must have a local business number (ABN/ACN or NZBN) and be registered for Goods and Services Tax ("GST").
Find a Qualifying Product
While online, find a qualifying product from a local retailer's website that would like to request a price match from. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").
Fill out the form to request a Price Match
On selected pages, fill out the form and submit your request. Note, some models are excluded.
Please be prepared to direct our support staff to the ad or website that is displaying the current lower price you would like to match.
Should your price match request be successful, we will contact you and update your shopping cart. Make sure to create/sign into your account and add the product to cart to make this quicker.
Find a Qualifying Product
Find a qualifying product that you want Sony to price match from a local retailer. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").
Price Match In Store
Take your catalogue, flyer, or printed email into one of our Sony Stores to request a price match.
Sharp super-telephoto zoom, tenacious AF
The first super-telephoto zoom in Sony’s flagship G Master series covers a versatile 100mm to 400mm range.With extraordinary resolution and fast, precise autofocus it lets you capture distant action with outstanding quality and immediacy. In addition to world-class image quality, this fine lens offers the mobility, reliability, and operability that professional applications demand.
Learn and be inspired while exploring our Image Gallery. Images are captured on Sony cameras and lenses.
- E-mount Full Frame format
- G Master super telephoto lens
- High resolution
Removable tripod mount
A removable tripod mount allows quick attachment to or removal from a tripod so the user can easily switch between tripod and handheld shooting. The mount can also be removed for convenient transport and storage. A lock mechanism prevents accidental removal.
Teleconverters for extra reach
SEL100400GM is fully compatible with the high-performance SEL14TC and SEL20TC teleconverters for a 1.4x or 2x increase in focal length, respectively. That's a maximum focal length of 800mm (1200mm on an APS-C format body).
Fluorine coated front element
The lens's front element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, and makes it easier to wipe dirt and fingerprints away if they do become attached to the lens surface. This can be a significant advantage for outdoor shooting.
High reliability in harsh conditions
The overall design of this lens is dust and moisture resistant for extra protection and reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.
Pro lens hood features
An access window that can be opened or closed as required allows easy access for polarizing filter operation, and a hood lock switch prevents accidental detachment or rotation of the lens hood while shooting or moving around.
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