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HVL-F28RM External Flash with Wireless Radio Control

Model: HVLF28RM

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Price match requests are available for some Sony products sold at our online Sony stores (store.sony.com.au (Australia) and store.sony.co.nz (NZ)) or our Sony stores in Australia and New Zealand. If the online Sony Store product page or Sony Store staff at our stores indicate that a Sony product is available for a price match request, you may be eligible for price matching if it is:

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The product must be a matching brand, model number and colour to be eligible.

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We may match local retailers in Australia and NZ (including their online prices) and marketplace sellers in Australia and NZ that source genuine Sony products that have the product in stock or available for pre-order online or in store.

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After reviewing the above criteria, follow the simple steps below:
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Find a qualifying product from a qualifying retailer that you want to ask Sony to price match. The price must be current on the day of request and available to purchase at that price.

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Fill out the form that can be found on selected product pages - unless excluded from our Price Match. If you require assistance, reach out to our Live chat. Please be prepared to direct our support staff to the ad or website that is displaying the current lower price you would like to match.

Should your price match request be successful, we will contact you and update your shopping cart. Make sure to create/sign in to your account and add the product to cart to make this quicker. If your price match request is successful it will be valid for the time specified by our support staff – this time will vary according to product and time of request. If you do not proceed with the sale within this time, the price match price for the product will no longer apply and the price in your cart will revert to the current price for the product at store.sony.com.au (Australia) or store.sony.co.nz (New Zealand) at the time the price match expires.

1 1

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Find a qualifying product from a qualifying retailer that you want to ask Sony to price match. The price must be current on the day of request and available to purchase at that price.

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Take your catalogue, flyer, printed email into one of our Sony Stores to request a price match. If your price match request is successful the Sony Store staff member will tell you how long the price match is valid for. This will vary according to product and time of request. If you do not choose to proceed with the sale within the time specified by the Sony Staff member, your price match will expire.

Price Match Terms

    Customers may request a price match from Sony against the price being offered by another retailer for the same product, subject to these terms (“Terms”). In these Terms “Sony” means Sony Australia Limited (Australian purchases) or Sony New Zealand Limited (NZ purchases).

    1. Price match request is available for new Sony products sold by Sony that appear with the:
    a) “Request a Price Match” button on their product page (online purchases at store.sony.com.au (Australian purchases) or store.sony.co.nz (NZ purchases); or
    b) where indicated by Sony Staff (in store purchases at Sony stores in Australia and NZ).

    Products made available for price match are at Sony’s discretion and may change frequently.

    2. Sony may in its discretion choose to offer a price match for a current Sony product sold by Sony against a competing qualifying product (as defined below) when requested by a customer. Requests may be eligible for a price match if the below criteria are met. Sony will consider each case and communicate its result. This is not a price match guarantee. See this page for details on how to request a price match online or instore. Criteria:
    a) the product you are asking Sony to price match must be identical to the one being sold by Sony, including matching brand, model number and colour (“Qualifying Product”);
    b) the Qualifying Product must be in stock and available for sale (or available for pre-order online or in store) at a qualifying retailer (“Qualifying Retailer”). A Qualifying Retailer means:
    i) local retailers in Australia and NZ (including their online sales); and
    ii) marketplace sellers in Australia and NZ that source genuine Sony products; and
    c) the Qualifying Product must not involve one or more Exclusions, see below at end of these Terms for Exclusions. Exclusions may be updated from time to time.

    3. Other terms applicable to price match requests:
    a) Sony requires reasonable evidence to verify the price that the price match is being sought for. This may include a link to the advertisement, or a photo of the advertisement. The price must be current on the day of request and available to purchase (in stock) at that price;
    b) Price match may apply to multiple quantities of the same product at time of request to the limit set by Sony if the price match is offered (for example, if customer would like to purchase multiple quantities of the same product at the price match amount, Sony will indicate how many can be purchased at the price match price); and
    c) Australian purchases: We match store.sony.com.au on in store prices and in-store prices on store.sony.com.au. New Zealand purchases: We match store.sony.co.nz on in store prices and in-store prices on store.sony.co.nz.
    d) Price Match may not be valid in conjunction with any other offer or coupon. Check with Sony customer support (online purchases) or Sony stores in Australia or NZ at the time of making your price match request.

    4. If Sony approves the customer’s price match request the below terms apply. If Sony does not approve the customer’s price match request the customer will be informed of this. Terms that apply where price match is approved:
    a) Online purchases from store.sony.com.au (Australia) or store.sony.co.nz (New Zealand purchases):
    i) if price match is approved it will remain valid in the customer’s cart for the timeframe indicated by the Sony customer service team.
    ii) If customer chooses not to proceed with the sale within this time period, the price match price for the product will no longer apply and the price in the customer’s cart will revert to the current price for the product at store.sony.com.au (Australia) or store.sony.co.nz (New Zealand) at the time the price match expires.
    iii) If a customer removes a product subject to an approved price match from their cart, the product cannot later be added to the customer’s cart at the earlier price match price.
    b) In store purchases: if Sony approves the customer’s price match request, it will remain valid for the time period indicated by the Sony Store staff member. If the customer does not complete sale within this time period, the price match price will no longer apply.

    5. These Terms are governed by the laws of Australia (Australian purchases from Sony) and New Zealand (New Zealand purchases from Sony).

    Exclusions
    Current as at 1 November 2023
    1. Commercial quantities and pricing (price reduced due to volume or association).
    2. Stock Liquidations (goods sold by a business placed into receivership – closing down clearances).
    3. Prices where items are part of a package or bundle (Example: TV and Soundbar package, Sony will not match just the Soundbar at the reduced package price).
    4. Corporate offers where a valid account is necessary for eligibility or corporate (B2B) pricing or quotes.
    5. Price / advertising errors (technical issues, misquotes, or listings which are suspected to be incorrect).
    6. Parallel Import or Grey Market distributors.
    7. Interest free and finance offers where payment method is part of the price reduction.
    8. Offers and promotions where points make up payment.
    9. Seconds, refurbished or ex demo stock.
    10. Prices which Sony suspects are incorrect or are significantly below market / cost pricing.

    The above exclusions may not cover all situations. Other exclusions may apply and will be notified to you at the time of your request if applicable.

Recently purchased a Sony product and now seen it cheaper elsewhere? Get in touch with us at our customer support page to see if Sony, in their discretion, can offer you a partial refund. In addition, if Sony agrees to offer you a partial refund, then if we lower our in-store or online pricing during the return and exchange period, we will further match this lower price.
If you have any questions, please do not hesitate to reach out to our Live chat or give us a call. You can also speak to an assistant in-store for in-store price match requests.

Delivery Information

Please note, we cannot deliver to PO Boxes, Parcel Lockers or international destinations and currently authority to leave (ATL) at doorsteps or un-signed is not available.

Delivery Australia

Australia

Regular deliveries to NSW, QLD and VIC metro areas should be received within 1-5 business days. For ACT, SA, WA, TAS, NT metro and other rural areas, orders should be received within 1-7 business days.

Delivery New Zealand

New Zealand

Regular deliveries to Metro areas should be received within 1-5 business days. For rural areas and Stewart Island, orders should be received within 1-7 business days but may dependant on local carriers.

Delivery Costs

Delivery Fees

Some orders may be charged a small delivery fee as part of the convenience of getting your order delivered to your doorstep. See checkout for final costs.

Delivery Sale Periods

Sale Periods

Delivery delays may be experienced during sale periods due to high demand.

  • For items over 20kg, Sony (or an authorised logistics provider) will contact to arrange a delivery time. Certain factors such as size, shipping address or volume of deliveries may delay shipments.
  • For returns, see our returns information for more details.
  • Shipping is only available to customers within NSW, VIC, ACT, QLD, SA, WA, NT, TAS only for orders on store.sony.com.au and to North Island, South Island, Stewart Island addresses only for orders on store.sony.co.nz
  • TVs cannot be shipped to regional or remote addresses. An error message may appear during checkout if the TV in your cart cannot be shipped to your selected address. Please remove the TV or choose an alternate delivery address to continue.
  • Pick up and collection of orders are not available.
  • Delivery is currently during standard business hours only.
Where To Buy
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Small, powerful, reliable, radio wireless flash

This high-output GN28 flash offers the type of optimised performance and control that only a genuine Sony product can provide. It can be controlled directly from the camera and is small enough to fit in a pocket while offering professional durability as well as wireless radio communication for a wide range of applications.

Small, powerful, reliable, radio wireless flash
Made by Sony for stunning images
Made by Sony for stunning images
The HVL-F28RM offers exceptional performance and stability with α7 series. It offers versatile features and detailed control plus the solid reliability needed for professional and advanced amateur applications in a compact, portable unit.
An ideal GN28 flash for compact mirrorless cameras
An ideal GN28 flash for compact mirrorless cameras
The flash head and internal layout of the HVL-F28RM have been redesigned for reduced size and greater portability, making it a perfect match for compact mirrorless cameras. Although it slips easily into a pocket, the HVL-F28RM delivers output that rivals the high-end HVL-F45RM at the same illumination angle and can be effectively used for bounce lighting in a wide range of shooting situations.
Comprehensive control from the camera
Comprehensive control from the camera
Flash compensation, light ratio, and other detailed flash parameters can be controlled directly from a compatible camera. A camera custom key can be assigned to call up the flash parameter display so that adjustments can be made while looking through the viewfinder and gripping the camera. Flash parameters are shown in the selected camera display language.
Direct output adjustment for quick operation
Direct output adjustment for quick operation
Dedicated light output level buttons (LEVEL -/+ buttons) directly control light output and flash compensation for fast, efficient operation. The light output of other wirelessly paired flash units can also be adjusted in this way for a smooth, stress-free workflow.
Comprehensive flash features
Comprehensive flash features
The HVL-F28RM also includes the same high-speed sync, multi-flash, and other flash features as the HVL-45RM and HVL-60RM.
Radio wireless operation for versatile shooting
The HVL-F28RM features stable radio wireless communication. One HVL-F28RM that will function as a commander can be mounted on a compatible camera and paired with a second off-camera HVL-F28RM unit that will function as a receiver. Radio communication provides reliable communication over longer distances than are possible with optical communication, even in bright sunlight or when there are obstacles between the camera and subject. When used as a flash commander the HVL-F28RM can control up to 15 flash and/or receiver units in 5 groups at distances of up to 35 m/114 ft for extraordinary lighting control versatility.
Guide Number
24mm and 50mm guide numbers are shown in the chart below. [1] Flash coverage setting (35mm format), [2] Normal flash (1/1 power level), [3] Hi-speed sync (HSS) (shutter speed: sec.),[4] When the wide panel is attached
Guide Number

Key Features

Auto white balance adjustment

Auto white balance adjustment

Colour temperature information is transferred from the flash unit to the camera to ensure accurate white balance for natural-looking colours. With compatible cameras flash output is automatically balanced with ambient light conditions so that skin tones are rendered with ideal white balance.

Multi flash radio control

Multi flash radio control

When used as a flash commander the HVL-F28RM can control up to 15 flash and/or receiver units in 5 groups at distances of up to 35 m/114 ft for extraordinary lighting control versatility.

Lighting tailored to individual scenes

Lighting tailored to individual scenes

With powerful output that rivals the HVL-F45RM, plenty of light is available for bounce applications, and the flash angle can be set as required via 0, 20, 40, 60, 80, and 120 degree click stops. A lock is provided at the 0-degree position to prevent unwanted angle changes in hectic shooting situations.

Flash control based on face detection

Flash control based on face detection

The HVL-F28RM works with the face detection capabilities of compatible cameras to balance flash output with ambient light conditions so that subject's face is rendered with lifelike, accurate white balance.

Multi/Micro USB terminal

Multi/Micro USB terminal

The flash unit can be connected to a computer via its Multi/Micro USB terminal for convenient software updating.

Test flash mode

Test flash mode

The test flash mode enables you to check shadows on the subject before taking photos, and also to check the light level using an external flash meter, which is essential for studio photography. The light level of the test flash depends on the light level setting in manual flash (M) mode, and the flash unit fires with a light level of 1/1 in through-the-lens (TTL) mode.

Small, powerful, reliable, radio wireless flash

Small, powerful, reliable, radio wireless flash

This high-output GN28 flash offers the type of optimised performance and control that only a genuine Sony product can provide. It can be controlled directly from the camera and is small enough to fit in a pocket while offering professional durability as well as wireless radio communication for a wide range of applications.

Effective overheating prevention

Effective overheating prevention

An optimised flash control algorithm provides excellent flash performance while effectively preventing overheating for long-term stability and reliability.

Stable radio wireless communication

Stable radio wireless communication

The HVL-F28RM features stable radio wireless communication. One HVL-F28RM that will function as a commander can be mounted on a compatible camera and paired with other off-camera HVL-F28RM units that will function as a receiver. Radio communication provides reliable communication over longer distances that are possible with optical communication, even in bright sunlight or when there are obstacles between the camera and subject. Slow sync, rear-curtain sync, and multi flash are supported.

Comprehensive control from the camera

Flash compensation, light ratio, and other detailed flash parameters can be controlled directly from a compatible camera, and a custom key assignment can allow adjustments to be made while looking through the viewfinder. Flash parameters are shown in the selected camera display language.

High reliability and durability in a compact flash unit

  • Metal shoe foot with rugged side frame

    The Multi Interface shoe features a newly developed metal shoe foot with rugged side frame, significantly increasing strength and reliability.
  • Dust and moisture resistant design

    Like Sony’s high-end flash units, the HVL-F28RM features a dust and moisture design that can withstand the rigors of professional work, even in challenging outdoor environments.
  • Effective overheating prevention

    An optimised flash control algorithm provides excellent flash performance while effectively preventing overheating for long-term stability and reliability.

Reviews

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Warranty

When you purchase a Sony product, you have the peace of mind in knowing that your product is covered by Sony's Standard Warranty provided by Sony Australia Limited (for Australian purchases) and Sony New Zealand Limited (for New Zealand purchases)

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HVLF28RM

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