Request a price match
An identical model
The product must be a matching brand, model number and colour to be eligible.
Available to purchase
We may match selected local retailers (including their online prices) once verified and item must in stock or pre-order online or in store.
Not shown on our exclusions list
Exclusions apply including, but not limited to, competitor’s service prices, special or hourly sales, bonus buy offers.
See our full list of exclusions
A local retailer
The retailer must have a local business number (ABN/ACN or NZBN) and be registered for Goods and Services Tax ("GST").
Find a Qualifying Product
While online, find a qualifying product from a local retailer's website that would like to request a price match from. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").
Fill out the form to request a Price Match
On selected pages, fill out the form and submit your request. Note, some models are excluded.
Please be prepared to direct our support staff to the ad or website that is displaying the current lower price you would like to match.
Should your price match request be successful, we will contact you and update your shopping cart. Make sure to create/sign into your account and add the product to cart to make this quicker.
Find a Qualifying Product
Find a qualifying product that you want Sony to price match from a local retailer. Make sure the product is identical to our product (model number and colour). The price must be current on the day of request and available to purchase at that price. The retailer must have a local business number (ABN or NZBN) and be registered for Goods and Services Tax ("GST").
Price Match In Store
Take your catalogue, flyer, or printed email into one of our Sony Stores to request a price match.
Small, powerful, reliable, radio wireless flash
This high-output GN28 flash offers the type of optimised performance and control that only a genuine Sony product can provide. It can be controlled directly from the camera and is small enough to fit in a pocket while offering professional durability as well as wireless radio communication for a wide range of applications.
High-speed sync (HSS)
Normal maximum flash sync speeds mean that the shutter speed must be stopped down when using daylight fill flash, making it difficult to produce background bokeh. High-speed sync allows the flash to be synchronised to the full range of shutter speeds so that large apertures can be used to create bokeh wherever desired.
Test flash mode
The test flash mode enables you to check shadows on the subject before taking photos, and also to check the light level using an external flash meter, which is essential for studio photography. The light level of the test flash depends on the light level setting in manual flash (M) mode, and the flash unit fires with a light level of 1/1 in through-the-lens (TTL) mode.
Multi/Micro USB terminal
The flash unit can be connected to a computer via its Multi/Micro USB terminal for convenient software updating.
Flash control based on face detection
The HVL-F28RM works with the face detection capabilities of compatible cameras to balance flash output with ambient light conditions so that subject's face is rendered with lifelike, accurate white balance.
Auto white balance adjustment
Colour temperature information is transferred from the flash unit to the camera to ensure accurate white balance for natural-looking colours. With compatible cameras flash output is automatically balanced with ambient light conditions so that skin tones are rendered with ideal white balance.
High reliability and durability in a compact flash unit
Metal shoe foot with rugged side frameThe Multi Interface shoe features a newly developed metal shoe foot with rugged side frame, significantly increasing strength and reliability.
Dust and moisture resistant designLike Sony’s high-end flash units, the HVL-F28RM features a dust and moisture design that can withstand the rigors of professional work, even in challenging outdoor environments.
Effective overheating preventionAn optimised flash control algorithm provides excellent flash performance while effectively preventing overheating for long-term stability and reliability.
- Frequency 0.1-6.4 seconds(Alkaline battery)/0.1-4.1 seconds(Ni-MH battery)
Flash Head (Light-emitting unit)
- Built-in wide panel Yes (24mm)
- Built-in bounce sheet Yes
- Modeling flash Yes
- AF Illuminator -
- Flash Operating Range -
Optical control wireless function
- Optical control wireless flash -
- Channels -
- Communication distance -
- Repetition More than 110 times(Alkaline battery)/More than 130 times (Ni-MH battery)
- Shoe type Multi Interface Shoe.
Radio controlled wireless function
- Radio controlled wireless flash Yes (commander/receiver)
- Frequencies 2.4 GHz band
- Channels 14 Channels (Auto/manual)
- Communication distance 35m
- Groups 3 groups (TTL/MANUAL),5 groups (group flash photography)
- Maximum Flash units 15 units
- Lighting ratio control 3 groups (TTL)
Size and Weight
- Width (cm) 10.00
- Height (cm) 16.50
- Weight (kg) 0.33
- Carton Width (cm) 21.00
- Carton Height (cm) 19.50
- Carton Weight (kg) 2.22
- Released 2020
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