Sony Promotions, Deals and Offers
Explore the latest Sony promotions, offers and deals and save on a wide range of Sony products, including cameras and lenses, headphones, wireless earbuds, speakers, 4K TVs, OLED TVs, RGB TVs, soundbars and more. Whether you’re looking for camera, TV or headphone deals or the latest Sony offers, the Sony online store makes it easy to upgrade your technology for less! Discover great value across Sony’s latest products and check back regularly, as our Sony promotions and special offers are updated frequently.
These Sony promotions may vary by product availability, timing, and T&Cs, but they typically include discount codes, bundle offers, and gift-with-purchase perks across Camera Deals, Earbuds Deals, and TV Promos. You’ll also see repeat Sony Deals during peak periods and refreshed Sony offers on Camera Promos, Headphone Offers, and Lens Deals.
Cameras and Lenses Deals
For photographers, these Camera Promos and Lens Promos are ideal to combine with Lens Offers and Lens Deals for maximum savings on essentials and add-ons. Look for Camera Deals that stack with Lens Deals during seasonal Sony promotions.
Get 20% Off Camera Accessories*
when you buy in the same transactione with an eligible Sony Camera. Ends 11:59PM AEST, 30th Sep 2026. Exclusions & T&Cs apply.
Headphones and Speakers
Find markdowns on wireless earbuds, over-ear noise-canceling models, and portable Bluetooth speakers perfect for travel or backyard gatherings. Look for bundles that include charging cases or wireless docks, and check specs like battery life, codec support, and water resistance.
Bonus inflight wireless adapter
Receive a bonus inflight wireless adapter (valued at $69.95) with WH-1000XM6L noise-cancelling headphones purchases. While stocks last. T&Cs apply. This bundle is part of current Headphones Deals and Headphones Promos, adding real value for travelers.
Bonus soft case
Get a bonus soft case (WHCHSOFTCASE) valued at $24.95 when you purchase any colour of WH-CH520N Bluetooth headphones. T&Cs apply. This fits into ongoing Headphones Deals as well as Headphones Promos, giving you accessory protection at no extra cost. Combine it with other Headphone Offers or Earbuds Deals during Sony Deals events.
TVs and Soundbars Deals
Score 4K and OLED TV discounts with features like Dolby Vision, high refresh rates for gaming, and smart platforms that support your favorite apps. Pair them with a soundbar offering Dolby Atmos, HDMI eARC, and a wireless subwoofer for fuller bass.
Check back for TVs and soundbars deals.
Australia 
New Zealand